How do you build web traffic?

1. You can buy ads in the Super Bowl. You can rent billboards on the Interstate. You can trade links with a thousand websites nobody gives a shit about.

2. Or you can create unique, compelling, relevent content. People interested in that content will tell other people interested in that content and on and on.

If you can’t do #2, it doesn’t matter if you can do #1. And the music comes out here.

If you watched any TV news (CNN, CBS, NBC, ABC, Fox) during the past 24 hours you might have seen the story about Laura Bush commenting on The Memos. The audio was from an interview the First Lady did with Kay Henderson, the news director of Radio Iowa, our statewide radio news network headquartered in Des Moines. Apparantly, this was the first comment by someone in the Bush camp on “the documents.” Just about every news organization in the country picked up Kay’s piece. And she had the savvy to send them all to RadioIowa.com.

Naked Cowboy

“Before I start telling you about the protests, the Broadway show and my next door deli, I must tell you about the Naked Cowboy. He’s a nearly-naked guy who stands in the middle of Times Square (in the island in the midst of the street), plays his guitar and sings. He wears a cowboy hat, cowboy boots and white briefs with the words “naked cowboy” on the rear which kind of reminds me of the sorority girls at college who would have their sorority’s greek letters plastered to the back of their shorts or sweats. Not a good idea to call attention to that area. Unless you are the naked cowboy.” 

Radio Iowa News Director O. Kay Henderson blogging the convention in NY.

Convention blogging

Three of our reporters are heading for Boston to cover the Democratic Convention. As reporters for state news networks, they focus on the state delegations and do a lot of their work at the hotel where the delegates are staying. Along with our “regular” news coverage, each of the reporters will take a stab at blogging the four-day event as well. Radio Iowa’s O. Kay Henderson posted some wonderful reports (via email) from the 2000 convention, but we just didn’t have tools (or the word “blog”). The other two guys are experienced reporters but are new to this kind of writing (as far as I know). Should be interesting.

 

Funny people: Jim Obradovich

Jim Obradovich was high on my Unborn Blogs” list and he somehow discovered this (could he be reading this very post?). He hinted that he might be willing to take run at blogging and offered to send photos from his new part-time job.

“…beginning tomorrow evening at the Iowa State Fair Parade I will commence my duties as “Fairfield” the State Fair Mascot. Fairfield is a 6-foot blue ribbon of merriment. I will be undertaking my “Fairfield” duties for 2 to 3 hours a day, while the rest of the time I’ll be writing press releases on everything from sheep dog trials to the heaviest pigeon competition.”

 

BBC checks with Radio Iowa

One of the reporters that works for our network in Des Moines (Matt Kelley) was interviewed by the BBC today. A British man was arrested in Fort Madison (Iowa) after flying there from England to rendezvous with a 14-year-old Iowa girl. The two met on the Internet three months ago. The man tried to pay his hotel tab with a check from a bank in England… a dispute arose… the cops were called and he mentioned the name of the girl who was staying with him. The girl had been reported missing by her parents as a runaway the day before. The BBC called the Radio Iowa newsroom and asked Matt Kelley to fill them in on the story. The busted Brit, by the way, is a radio deejay who –if convicted– could get 12 years in prison. I’ll see if Matt recorded the interview from his end. Doubt it.