Tag Archives: Jeff Jarvis

Jeff Jarvis: “Trapped by history”

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“When you think about it, satellite radio and iTunes are the best positioned in the new world for pay content … Print content is pretty much all free by now. Networks and cable and program producers and all bound up in their mutually destructive deals. But iTunes enables the sale of content and Sirius is producing content worth paying for and neither is trapped by their histories. — Jeff Jarvis

Our company has the multimedia rights for 19 of the biggest and bestest colleges in the country. Would those legions of fans pay $.99 for some video highlights from Saturday’s big game, if they could do it quickly and easily and have them download automatically to their video iPod? Ch-ching!

Journalists like control

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“You’d think that all those years of probing, criticizing, attacking, and lampooning others would give them Teflon skin. But, no, like a schoolyard bad boy, if you confront them and criticize them back, they turn either weepy or prickly. Can give, can’t take. That is not so surprising, after all, when you realize that this is really an issue of control. In the closed worlds of the newsroom, the page, the show, and the media conference, journalists are in control. In the wide-open world of the web, they’re not. And that’s a tough adjustment for some.”

— Jeff Jarvis thinks journalists have thin skins and explains it as a matter of control

Jeff Jarvis: Don’t own the content. Don’t own distribution

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Another thought-provoking post by Jeff Jarvis on the “value” of owning content or distribution:

Owning the printing press, broadcast tower, cable plant, movie theater, or chain of stores is a cost burden when your competitors and customers can, without friction, effort or cost, bypass your distribution and even your marketing. So don’t own the content. Help people make and find and remake and recommend and save the content they want. Don’t own the distribution. Gain the trust of the people to help them use whatever distribution and medium they like to find what they want. It’s hard for somone raised on the value of owning content and owning distribution to let go of exclusivity and instead value openness and participation.

I’ve been blogging long enough to buy into the idea of the web as a conversation but it’s a damned hard concept to explain. Much easier to grasp the idea of producing programming (content)…pumping it over some kind of distribution channel (radio/TV signal, newspaper, etc)…mixing in some ads…and feeding it all to the consumer (audience).

Jeff Jarvis on cash cows

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Having a cash cow distracts companies from the future. It makes them complacent: ‘Look at all the money (still) rolling in.’ It makes them think that if they just tweak this and that — if they can still get away with raising their rates even as their audience and value are shrinking — they will continue to keep milking cash from that old cow. It makes them overly cautious: ‘Nobody hurt Bessie!’

And politically, the guys in charge of the cow don’t want anybody inside the company competing with them: no new products, no new power centers, no one else to set strategy, no one else to use resources. They win because, of course, they’re the ones bringing in the cash. Nevermind that they’re the ones stopping the company from building for the future. They’ll tell you that’s not their job. They’re there to protect the cow.

From a Jeff Jarvis post on Big Media

Jeff Jarvis on “citizen media”

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“…new world of weblogs and citizens’ media is all about possibilities — many of them unrealized, I grant — while the world of the big, old media is increasingly about worry: fretting over declining revenue, resources, audience, quality, trust. That is one good reason for big media to embrace the small, rather than trying to recapture the old: It’s optimistic, energetic, new, open, growing, and fun; it’s the medium in the better mood and that’s catching. In short: Bloggers make better barmates.”  — Full post here

Next week at Gnomedex, I will be surrounded by lots of bloggers and new media types. I’m looking forward to 3 days of optimism, energy, fun. The future is here and I’m loving it.