Tag Archives: google

What Would Google Do

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Jeff Jarvis’ new book, What Would Google Do looks like it might be a two highlighter read. I’ll be posting some of my favorite passages here but encourage you to buy and read the book.

“In retail, media, education, government, and health –everything– the link drives specialization, quality, and collaboration, and it changes old roles and creates new ones. The link changes the fundamental architecture of societies and industries the way steel girders and rails changed how cities and nations were built and how they operated. Google makes links work. Google is the U.S. Steel of our age.” – pg 27, What Would Google Do (Jeff Jarvis)

Google bails on radio

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Google ended its three-year affair with trying to break into radio Thursday, with the company saying it is selling its Radio Automation business. Google in 2006, launched Google Audio Ads and Google Radio Automation after buying dMarc Broadcasting, Inc for $102.0 million. Google made the move in the hope of transforming how radio ads are bought, aiming to streamline the entire process. The company said these plans, however, “haven’t had the impact we hoped for.”

Google said it will turn its focus from radio to online streaming audio. It will phase out the existing Google Audio Ads and AdSense for Audio products and plans to sell Google Radio Automation – the software that automates broadcast radio programming. [Forbes.com]

Hmm. A couple of ways to interpret this.

Why two Google Shared Stuff pages?

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I’m a regular user of the Shared Stuff feature in Google Reader. That’s the little widget in the sidebar, which feeds to a larger page. I love it.

I recently discovered another Google tool that also seems to be called Google Shared Stuff. This one works from a little icon in your menu bar. As you surf around the web you can add links and notes to a “shared stuff” page. But not the same shared page. It has to be a DIFFERENT shared page.

Why can’t the shared pages be shared? One page for stuff from my Google Reader and the “shared” button. If any of you kids in the Accelerated Class can help me out with this, I’ll be grateful.

Google CEO would save newspapers if he could

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Google CEO Eric Schmidt on the plight of newspapers:

“They don’t have a problem of demand for their product, the news. People love the news. They love reading, discussing it, adding to it, annotating it. The Internet has made the news more accessible. There’s a problem with advertising, classifieds and the cost itself of a newspaper: physical printing, delivery and so on. And so the business model gets squeezed.”

And what if the newspaper industry does go down?

“To me this presents a real tragedy in the sense that journalism is a central part of democracy. And if it can’t be funded because of these business problems, then that’s a real loss in terms of voices and diversity. And I don’t think bloggers make up the difference. The historic model of investigative journalists in any industry is something that is very fundamental. So the question is, what can you do about this? And a fair statement is, we’re still looking for the right answer.”

We’d be in deep doo doo if we had to rely on bloggers from the news. I wish we could get a tax credit for contributions to news organizations. A much better use of my money than funding campaigns.

Gmail users can view PDF files w/o downloading

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I hate clicking a link and discover it’s to a PDF file and Acrobat Reader begins its torturous load. Or a PDF comes as an attachment to an email and I just want to quickly peek at the document. That hasn’t been a problem since moving to Mac.

And now Gmail users can view a PDF file without downloading it, thanks to a new “View” link. Clicking “View” quickly opens the PDF inside your browser, complete with the graphics and formatting you expect to see in a PDF.

When I’m asked, “Why do you like Gmail better than Outlook?” I struggle to give them a useful answer. It’s really a hundred little things like the feature above.

Video chatting from Gmail

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I love Gmail (Google’s free mail service). I use lots of Google tools: Calendar, Google (RSS) Reader; and Google Chat, to which they’ve recently added video. Just tried it out with David and it works great.

While waiting for David to install the little app, Scott pinged me from his hotel room in Cancun. He was doing the same thing, looking for someone online with the new app installed. A little latency on his video, probably due to hotel wifi.

But this is a nice addition to Google chat. If you don’t have a webcam on/with your computer, get one. And the next time you buy a computer, please consider a Mac.

Google searches to track spread of flu.

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“Google Flu Trends is based on the simple idea that people who are feeling sick will probably turn to the Web for information, typing things like “flu symptoms” or “muscle aches” into Google. The service tracks such queries and charts their ebb and flow, broken down by regions and states.

Early tests suggest that the service may be able to detect regional outbreaks of the flu a week to 10 days before they are reported by the Centers for Disease Control and Prevention. Some public health experts say that could help accelerate the response of doctors, hospitals and public health officials to a nasty flu season, reducing the spread of the disease and, potentially, saving lives.”
[New York Times via K]

Google CEO Eric Schmidt

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Last week Google CEO Eric Schmidt was interviewed by CNBC’s Jim Cramer (Mad Money). Terry Heaton provides an insightful summary of special interest to local media companies:

“He said the company gives up billions in revenue by keeping ads off the home page. Why? Because it would upset users. “We prioritize the end user over the advertiser,” he told Cramer. This simple statement — if truly adopted by media companies — would revolutionize all of online media. We’d have a race to see who could better serve the wants and needs of the people formerly known as the audience, and that would be a refreshing change from words like capture, drive, and my favorite, monetize.

Google doesn’t provide any guidance whatsoever to stock analysts, and Schmidt’s answer, again, is profoundly simple when he says it would “get in the way” of running the business, adding, “If we started giving quarterly guidance, all of a sudden the whole company would start focusing on the quarter rather than trying to change the world.”

On the company’s heretofore unsuccessful attempts to make money from YouTube, Schmidt said it didn’t matter, at least not right now. He said they make plenty of money already, because YouTube places users in the stream of Google’s other businesses, and that cannot be overlooked. “I’d be worried if people weren’t using to YouTube,” he told Cramer. “Since it’s an enormous success globally, we know we will eventually benefit from it.”