Tag Archives: Apple

Apple’s Secret Ingredient is fearlessness

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Scott Stevenson thinks Apple’s Secret Ingredient is fearlessness:

“Fearlessness allows you set aside all ideas of what people might think and focus on what feels right instinctively. Without that sort of conviction, there wouldn’t be Mac OS X, the iPod, or even the Mac. Google is one of the few other large companies that really gets this. They have different priorities and techniques, but they have the same spirit as Apple. People drive themselves crazy trying to figure out why Google does the various things it does. While there’s always basic idea of what Google should be, I think the answer is that there’s not always a precise, calculated reason for each step they take. It just seems right, so they take a chance.”

Learfield is not Apple but I think it’s a great company because the guy that started it was/is fearless.

Phil gets a MacBook

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Phil's MacBook Phil Atkinson, head of Learfield’s IT operation, was forced… I mean, he really had no choice… to purchase a MacBook Pro. As our company does more with podcasting and video and iTunes… having a Mac in the house will just make Phil’s life a little easier. At least, that’s the line he gave me. Here you see him closing the cover on the win box and opening the Mac. An image heavy with symbolism. He reports that Bootcamp makes it a snap to run OSX and XP (sound of cash register in Cupertino).

Apple promoting business podcasting

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I haven’t played with GarageBand much but plan to. Supposed to make podcasting a snap. And the folks at Apple think there might be some business applications for podcasting:

“Promoting your business just got easier. Create a podcast with GarageBand, post it to iTunes in minutes, and reach customers, clients, and partners in a whole new way. Chefs are sharing recipes. Maternity store owners are giving the lowdown on diaper bags. And other professionals are airing business discussions, marketing new products and services, and keeping people informed.”

Things I like about the Mac OS

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In time, I suppose I’ll come to appreciate the the more philosophical (spiritual?) aspects of the Mac invironment. For now, I’m finding delight in small discoveries:

  • Font Finder – I weep to think of the wasted hours trying to identify a font. No more.
  • Dictionary – If Windows (Not Word) has one, I never found it. Yes, I know I could have installed one.
  • Outliner – Just a simple little applet for organizing thoughts. (See Dictionary above)
  • Lighted Keyboard – It was dusk and getting difficult to see the keyboard. As I reached for the lamp, the Mac keyboard became backlit. My Thinkpad had a wee light that shone down on the keyboard. Better than nothing, but…

I wonder if the Great Mac Mystique is really nothing more than lots of little “oohs” and “aahs” like these. I’m confident that, in time, I will come to appreciate, if not understand, the the more substantive differences between the two operating systems. For now, I will amaze the people of my village with tales of wonder.

My first Mac

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Steve's First Mac

The deed is done. Henry drove us to the Apple store in his space car and we were in and out in 30 minutes with a brand new MacBook Pro. My first time off the PC reservation. It’s still in the box, seal unbroken. I don’t plan to post much about my Adventures in Mac Land. PC users don’t want to hear it… and Mac users have heard it all. How about this? I’ll tell you if I return it.