“I really wish I was exaggerating, but these seven reasons are the main ways Apple critics attempt to explain why someone would choose to buy products critics believe are both overpriced and inferior to their competition. Because if you’ve already come to the conclusion that Apple products are overpriced and inferior, but hundreds of millions of people still buy them, the only conclusion must be that there is something seriously wrong with the people who buy them.” (Jonathan Kim)

Every week I see someone new come into the coffee shop with AirPods. Rare to see any other brand of Bluetooth headphones. Same with the Apple Watch. If you happen to spot something other than an Apple Watch, look around because there’s one of those two-wheeled scooters leaning against a wall close by.

I am not an audiophile. I thought the AM radio (WLS) music coming out of the dash speaker on my Ford Falcon sounded pretty damn good. During the 70s I wore headphones four hours a day. I lived through the refrigerator sized speaker era. It all sounded good to me.

But the music never sounded as good as it does coming from the tiny Apple AirPods. Is that perceptual? Maybe. But all music is perceptual unless you have a spectrum analyzer implanted in your head.

I’ve never heard better, more natural, separation. I was listening to CSN&Y (on the highway) this morning and could hear acoustic guitars in my left ear (for lack of a more scientific description). Even that little raspy sounds made when the fingers are dragged along one of the base strings (?). I could shift my awareness to the base in my right ear. (Channel is a better word, isn’t it?) And the vocals were somewhere in the rear-center of my noggin.

It feels like I’m hearing these songs for the first time. I know, I know… this is old news to you pros with the big cans clamped to your head. And good for you.

I’m seeing more AirPods here in the coffee shop every week. If I’m familiar with the person I ask how they like them and why they decided to give them a try. Usually some variation of the story above.

There are probably a lot of good reason NOT to try AirPods. That they’re made by Apple is not one of them.

These are the kinds of possibilities that moved me to buy AirPods.

“Maybe I’d hear updates about store hours or be able to identify places by looking in their direction. Or a museum audio tour could be triggered by your proximity to an exhibit. Maybe I’d get a smartly-tuned audio assistant that sounded like it was perched over my shoulder, perfectly blended to sound like it was in my world versus being delivered via headphones. Or, a universal translator. That’s exactly what the Waverly Labs’ Pilot is promising: the ability to hear a speaker of Spanish, French or Italian in English (or vice versa) in near real-time.”