Tag Archives: advertising

Radio ad spending in decline

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In an article on RealMoney.com, Cody Willard steers investors away from big broadcast companies:

“… the tens of billions of dollars spent on radio advertising are in a steady, secular decline, and that’s not pretty for those companies that have depended on those models for revenue, nor for those companies that have depended on that outlet to deliver their message.”

I spotted one positive nugget in his piece:

“Regional radio is coming back and will find its niche again. But the days of big radio are over.”

I don’t know if Mr. Willard is right and I’m not sure what –if anything– this will mean for the company I work for. But I’m a “small radio” guy at heart and have no tears for the Big Broadcasters. Nor do they need any. They’ve made their millions and it’s safely tucked away in some off-shore tax haven.

“Advertising in the Age of Podcasts Manifesto”

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“We’re seeking out commercial information all the time. When you look up a movie review, or choose a plane flight, shop for an apartment, pick a restaurant or review your stock portfolio, you are seeking commercial information. So, therefore, there’s nothing particularly bad about commercials.”

— Dave Winer’s Advertising-in-the-age-of-podcasts Manifesto

Radio “schedule integrity”

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“Compared to other media, spot radio ranked No. 8 and network radio ranked No. 10 in schedule integrity behind magazines, newspapers, network TV, spot TV, outdoor, syndicated TV, cable TV and Internet. Agencies and advertisers also had less confidence in the accuracy and timeliness of radio affidavits to prove ads ran as ordered than in the affidavits from network TV, spot TV and newspapers.” [Mediaweek story]

From Radio Advertising Bureau’s annual perceptual study (funded by Arbitron):

Cadillac to launch series of five second commercials

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Max Headroom introduced us to Blipverts. “High-speed commercials condensed into a few seconds that prevent channel changing and embed themselves in viewer’s minds. Sometimes they cause the heads of viewers to explode. “

On January 15, Cadillac will launch a series of five second commercials to illustrate the speed of its cars which can accelerate from zero to 60 in that short time. The ads include a voiceover which says, “How fast? That Fast.” [Adrants]