That would be a year earlier than originally forecast. Mark Ramsey asks, “How much of your business plan is aimed at driving your audience to – and deriving revenue from – the Internet?
Uh, can I get back to you on that?
Tag Archives: advertising
Google Audio looking better to radio groups
“Google is finding some friends. There are plenty of critics of Google’s foray into radio — but we’re slowly seeing some group heads come out and say there may be a place for the Internet giant in radio sales. Regent tested the service in two markets and CEO Bill Stakelin says they sold “a tremendous amount of inventory” and the results “far exceeded our expectations.” He says the issue that remains to be worked out is pricing.
While Emmis CEO Jeff Smulyan says “if Google has the advertiser that we’re never going to call on at rates that make sense … then it’s business that we want to take.” Smulyan says Google’s efforts are especially welcome in “transactional” markets like New York and L.A. where radio has done a “marginal job” at attracting new advertisers.
Meanwhile — Border Media Partners CEO Tom Castro says many folks are focusing on HD and streaming. But the real technological breakthrough will come on the sales side. Castro says “it’s not very sexy — but it’s where we are going to make a lot of money in the future.” — INSIDE RADIO report from the Kagan Radio-TV Summit:
March Madness stats, YouTube deal
“As of 4 p.m. on the first day of the NCAA tournament, CBS Sportsline said it had logged 1.5 million visits and 800,000 registrations to March Madness on Demand, the site’s free live video service. Just before the tip off of the Maryland-Davidson game, 189,000 users were waiting in line to watch the game live. Impressive. Meanwhile, CBS cut another deal with YouTube, this time to stream March Madness highlights on the site. The section is sponsored by Pontiac, which is also sponsoring coverage on the air.” — Lost Remote
Google Audio Ads by the numbers
Mark Ramsey (Hear 2.0) offers still more insight on Google Audio Ads, including some screenshots of pages where you specify the demographic and geographic details of your buy. For businesses that don’t need an “advertising consultant” to show up with a media kit and a coverage map, this might be an effective way to buy radio ads.
Keith and the Girl
I’m a big fan of the Keith and the Girl podcast. If you have never listened you can skip this post because it probably won’t make any sense. Keith is a sort-of stand-up comic who shoots the shit with his girlfriend, Chemda, for an hour every day. Explicit content. Not for sissies. I love the show.
I finally got around to visiting the “Support” page on their website and discovered some very effective ad copy. For example:
“Blockbuster gives you sissy cuts of movies and claims you didn’t return your film. Netflix gives you the dirtiest version available and gives you the benefit of the doubt. Blockbuster doesn’t believe the holocaust happened. Netflix has all the holocaust movies. Netflix has never let us down. Blockbuster raped my grandmother. (You can rent those tapes through Netflix.)”
I would be very surprised if Keith did not write this copy. Clearly his style. This copy is effective because it is –in the context of their podcast– real. This is the way Keith and Chemda talk. This is what their listeners expect from them. Attitude.
I’m not sure some ad agency wonk could write this. And if they tried, it somehow would not sound legit. And I’ll bet you a hot oil back rub that Keith and Chemda insist on writing the copy. They get that Madison Avenue bullshit would not work on their site.