Clyde Lear is blogging the history of our company, which he founded 35 years ago. This is a great use of the blog format and the idea was his alone. I’m helping get some of the audio added to his posts but this is his baby. And –as Clyde observed– if he doesn’t do it, it won’t get done.
His latest post includes a 10 minute air check –from one of our first radio station affiliates– of one of our first programs on Day One. Good stuff. Let’s give him lots of encouragement.
“Miniature radio ads, spanning just a few seconds in length, are a hit in Hollywood, says market leader Clear Channel Communications Inc., which launched the spots known as blinks and adlets last year.
Homer Simpson’s unmistakable “D’oh!” or “Woohoo!” followed by the familiar tagline “Tonight on Fox!” for example, has been a popular two-second ad — known as a blink — for Fox Broadcasting.
Unlike longer ads, which run during minutes-long commercial breaks, the blinks and adlets are slipped in between songs.
Clear Channel declined to disclose pricing, but one ad executive said five-second adlets typically fetch as much as 20% of 60-second ads, which cost about $800 in major markets, and two-second blinks cost 10%.”
— From latimes.com
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I’m sorry, but this is too cool for school. I’m thinking I’ll use this a lot.
For those who missed it, I wore my new leopard skin fez all day on Monday. It created a bit of interest (fez buzz). The most common question? “Where can I get a fez?”
My answer? “That’s what separates the fezz-less from… those with fezzorocity. If you’re not resourceful enough to acquire your own fez, you don’t deserve to wear one.”
Dear readers, I give you Bob Hague, Supreme Potentate of the Badger LaFolette Chapter of the Order of the Fez (Fez #2).
Bob and I will be drafting by-laws and deciding on The Secret Grip in coming days, and if you’d like to join us (throw your fez in the ring, as it were), just email a photo of yourself wearing a fez. (Word of caution: No fez sharing. You must own your own fez to a member in good standing)
Don’t delay. The highly prized LFN’s (Low Fez Numbers) will go quickly.
If there’s an amusing story behind your fez (“I mugged a Shriner and have the video”), please feel free to share it.
On behalf of Supreme Potentate Bob, I challenge you to get your fez on!
On her way back from Destin last weekend, Barb stopped off in Memphis to hook up with some Kennett pals and catch The Usual Suspects at B. B. King’s on historic Beale Street. [Photos] The Usual Suspects is a pick-up band made up of some good old Kennett boys: Wendell Crow (Sheryl’s daddy), Jim Baker, Gary Wilcoxson, Darryl Wilcoxson, Doug Carter and Ken Williams. Barb shot a little video on her Casio (she didn’t have a real good angle).