“You’re not clever enough to be cute. Just be honest.”

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Seth Godin explains (by the numbers) how to send a personal email. My three favorites from his list:

  • Just because you have someone’s email address doesn’t mean you have the right to email them.
  • Don’t mark your email urgent. Urgent to you is not urgent to me.
  • Be short. The purpose of an email is not to sell the person on anything other than writing back. If you don’t have a personal, interesting way to start a conversation, don’t write.

Do I have the balls to forward Seth’s list to those who violate these simple rules? No, probably not.

First Bluetooth webcam?

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So says Ecamm who showed this little bugger at Macworld. George saw it and says the video and audio are pretty good. And if you plug in a little dongle, you can increase the bluetooth range to 100 feet. Standard 640×480 H.264 video with 48 kHz AAC stereo audio and a promised four hours of talk time. Looks like it’s about the size of a deck of playing cards.

A career in radio prepares you for (new career goes here)

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Missouri’s new governor will be sworn in tomorrow and, as part of the transition, about 150 people working at state jobs under the previous administration were terminated. This happens with every four or eight years.

A few days before the state ax fell, I had a routine meeting with the chief public information officer for one of the state departments. Like many in that line of work, he had –I believe– started in radio or spent a number of years in broadcasting. The years of consolidation in that industry had left this person weary from new owners, pay cuts, job elimination… and happy to have a more stable job in state government. Two days later the person is, once again, looking for a job.

It’s only a rumor but I’ve heard many of these communications positions will be filled by attorneys under the new administration. Our new governor was formerly attorney general, but I’m not sure why one would want/need a lawyer in these positions. As I said, that’s just rumor.

All of which reminded me of the dozen years I spent working in local radio. They were more fun than I can describe. Whatever skills I acquired during that time (talking on the radio (??); writing commercials; covering a news story (sort of) seem so… irrelevant now. Okay, it’s a quarter of a century later, so why should this surprise me?

If I had stayed in radio, what would I be doing now? Programming a “cluster” of stations? Managing? (unlikely) And what would those years have prepared me to do?

I have no idea why so many radio people go into public relations or become PIO’s for some association or state agency. I always suspected they were hired for their communications skills. Comfortable in an on-air interview; familiar with writing news releases (?); good voice?

Still a useful skill set. But what else do you need to know how to do in 2009? Blogging? Podcasting? YouTube? Social media? Couldn’t hurt.

I hope everyone that lost their jobs last week finds new ones. And better ones. Free advice every morning from 6:30 a.m. – 8:00 a.m. at the Jefferson City Coffee Zone.

Does size (of your audience) matter or not?

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“What we are going to witness in 2009 is the diminished importance of how large your (radio) audience is and the increasing importance of how effectively you connect that audience, whatever its size, with the advertisers and marketers who have the goods and services that audience craves.” — Mark Ramsey Hear 2.0

For some reason this made me think of Apple. I don’t think I’ve ever heard an Apple or Mac or iPod spot on the radio. Lots on TV, of course. And Apple sales are through the roof. I’m trying to think of how I am “connected” with Apple products and how that came to be.

I’m just trying to think of ways radio stations can make –or are making– the connections Mr. Ramsey describes. And what does this trend mean for radio networks?

The best things in life (like Wikipedia) are not free

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I was searching Wikipedia for something last month and noticed a big  banner at the top of the page, asking for contributions to keep the site going. I didn’t give much but readily hit the PayPal button. Apparently a lot of folks did:

Huffington Post:

“Since November 5, the organization has raised $4.5 million, though the bulk of that came in late December when founder Jimmy Wales posted his annual appeal to the Wikipedia community. Add that to the $2 million in foundation grants and major gifts they’d received since July, and their entire $6 million annual operating budget has been met. The achievement would be remarkable in ordinary times, but it’s all the more impressive given the grim economic climate.”

Wikipedia Fundraising By The Numbers

136,000: number of donors
$35: average donation
16: number of currencies in which people donated
150: number of countries from which people donated
$6.5 million: total amount raised thus far
$3 million: amount raised in ten days in late December

I really like the idea of lots of people kicking in a few dollars to support something they believe is worthwhile.