KCI making good use of Twitter

Posted on by

I twittered a few nice words about the Kansas City International Airport this morning and someone at KCI was watching or searching. Either way, they were listening and retweeted my praise. A quick check of their Twitter stream provides such useful nuggets as special prices by airlines; news that the Chiefs are homeward bound; update on the weather; links the twitter feeds of airlines serving KCI.  All good stuff.

Sure, they only have a couple hundred followers but that grow. And the cost? A few minutes by someone with a clue. If you fly regularly from KC, why wouldn’t you tap this resource? Well done @KCIairport

KCI-twitter

“The audience isn’t the audience anymore”

Posted on by

Thanks to Michael Kruse, a staff writer for the St. Petersburg Times for one of the best stories yet on the challenges facing “media exclusivity” in sports. In the interest of full disclosure, the company I work for (Learfield) pays serious money for just the sort of exclusivity described in in this piece, which focuses on a recent change in the media policy of the SEC, one college sports premier conference.

“… earlier this month (the SEC) sent to its 12 schools an eye-opening new media policy. It places increasingly stringent limits on reporters and how much audio, video and “real-time” blogging they can do at games, practices and news conferences. But even more interesting is that the policy also includes rules for fans in the stands. No updating Twitter feeds. No taking photos with phones and posting them on Facebook or Flickr. No taking videos and putting them on YouTube.

A conference spokesman said this policy was meant to try to keep as many eyeballs as possible on ESPN and CBS — which are paying the SEC $3 billion for the broadcast rights to the conference’s games over the next 15 years — and also on the SEC Digital Network — the conference’s own entity that’s scheduled to debut on SECSports.com later this month.”

The reporters covering sporting events have always (well, at least since blogs and such came along) been under certain restrictions regarding blogs and how much audio/video they could put online. The new policy by the SEC is “the most stringent language yet in college sports.”

“Ticketed fans can’t “produce or disseminate (or aid in producing or disseminating) any material or information about the Event, including, but not limited to, any account, description, picture, video, audio, reproduction or other information concerning the Event. …”

Sounds like I couldn’t call my brother and describe a thrilling touchdown run. God forbid, I took a photo or video clip and emailed it to him. The Times story included some really good quotes, like this one from Mike Masnick, editor of the blog techdirt:

“If it reaches the point where it’s not just 15 people doing this, it’s 1,000 people, it gets more and more difficult to stop,” he said. “At which point you either stop letting fans into games or you figure out a way to deal with the fact that fans are going to do this.”

…and this one from new media expert Clay Shirky:

“The idea that people can’t capture their own lived experience is a losing proposition.”

I encourage anyone involved with collegiate sports (and related media) to read the full story. Here’s my take-away:

“The audience isn’t the audience anymore. The SEC’s greatest supporters are now also the SEC’s biggest competitors.”

Gnomedex 9.0

Posted on by

In a few days I make my annual pilgrimage to Seattle for Gnomedex (“a technology conference of inspiration and influence”). This is the only conference I attend and it’s important enough that I pay my expenses when necessary. I consider it a valuable investment (and tax deduction).

It’s a very small conference. Maybe 300 people? Brief bios of this year’s speakers give you some idea of the eclectic nature of Gnomedex. Here’s how one hoary attendee described the event:

“Every year I come back from Gnomedex with a sense of perspective. A better understanding of where I am on the technology continuum (for lack of a better term)… Attending Gnomedex is like cresting a hill and –for just a few minutes– I can see some of the smart kids way off on the horizon, running toward the future. I won’t catch them, but it’s nice to get a glimpse every now and then.” [More on the Gnomedex philosophy]

This is an easy conference to keep up with. This is the conference where I first heard about blogging, Twitter, social media and so much more that has become part of our lives. These are the geeks who come up with these little time munchers. I have no idea what I’ll learn this year but I’m all tingly with anticipation.