The Dip: Knowing when to quit, and when to stick

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The Dip

“Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip — a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

What really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt — until they commit to beating the right Dip for the right reasons.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up — or they never even find the right Dip to conquer.” [Squidoo]

I don’t blame Mr. Godin for wanting to make a buck, but this little “book” (about 70 tiny pages) should have been an eBook. Which I probably would not have bought, so… there you go.

But it brought back some memories.

It only took me about 3 months (in 1970) to decide I did not want to be a lawyer. I quit and I quit early. I then spent about a year as a Postal Inspector before calling it quits. I remember my boss urging me to stick it out.

I’m a Seth fan and found The Dip worth the hour it took to read. A few quotes after the jump.

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Playing with George’s iPhone

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“The iPhone will flop because it doesn’t work with corporate email.” Yep, that’s a problem. For some folks, not for me. I don’t use Outlook outside of the office. If I want to check  my corporate email from home or on the road, I log in to our Exchange server from a web browser. At tonight’s Mac user group, George logged me in from his iPhone and –while you can’t sync– you can check your corporate email from the iPhone.

Should we call it iHD?

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“Apple moved more iPhones in three days than the radio industry has moved HD Radios in three years. Now, strictly speaking it’s not fair to compare a tech phenomenon to the many that are not. Then again, very few tech gadgets have hundreds of millions of dollars of complimentary on-air support and the power of the radio industry behind them.

The consumer is speaking volumes with numbers like these. Are you listening to what he’s telling you? Sure, HD Radio chips will be tiny and efficient enough to slip into mp3 players and mobile phones by 2008. But has anyone asked whether or not consumers will want them there?”

– Mark Ramsey

Ripley: The Princess and the Pea

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I haven’t posted photos of Ripley and Lucy for a while. Lots of reasons, none of them good ones. So here is Ripley in all her majesty. From this position, she can direct low growls and death rays at the squirrels that dare to come into her yard.

Ripley

iPhone goes on sale: Curly Howard alive and well!

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Curly Lives!The local media were on hand for the Big iPhone Event yesterday. I was stunned to learn that one of my childhood idols, Curly Howard, is not only alive… but working as a videographer for one of our local TV stations. AgWired’s Chuck Zimmerman did a touch-and-go and took this photo (which I consider very flattering).

I’m embarrassed that I didn’t introduce myself, but I did watch the voice-over package that aired on the 10 o’clock news. About 40 seconds.

There was a photographer from the local newspaper on hand. A rather stern looking woman who didn’t seem to be having any fun. Her paper ran the iPhone story on page one (above the fold) this morning. With a couple of her photos.

All of which reminds me of the wonderful freedom of blogging. I can post what I want (video, stills), when I want, with no pesky editors looking over my shoulder. I wouldn’t suggest for a second that my amateur efforts are on par with these pros. I would argue that I had more fun than they did and maybe some of that comes through in my posts.

And one more thing. The video that aired on the local TV station and the front page newspaper story –unless posted to their websites– is gone forever. With any luck, in a month or two, a Google search for “iPhone+jefferson city” will get you to smays.com.

MiPhone

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Dave Morris took the plunge and writes an excellent review of  his new iPhone:

“How many phones do you have, and am I too late?” It was 5:55 pm, a full FIVE MINUTES before the doors opened. He gave me this little wink that was simultaneously geeky and cocky… and one of those dorky tongue clicks. The only thing missing was the finger-as-pistol “Shooter McGee” motion. He fished around in his pocket. This was his moment to shine!

“Here ya go.” He handed me a voucher that guaranteed me the right to purchase a phone. A little quiver passed through my body… much the same feeling as when you find out your application for auto financing has been approved.”

iPhone Line: 6:00 p.m.

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Headed back to the local AT&T store after work to catch the final  hour of hype. At it’s longest, I’d estimate the line at 50 or 60. The AT&T staff all had that deer-in-the-headlight look. Nobody had ever stood in line for anything they were selling.

My favorite moments (my battery was low so I didn’t capture these) were cell phone customers who kept showing up to pay their bill and were pissed (and totally mystified) they couldn’t get in. I shit you not… 9 out of 10 had never heard of the iPhone. Or the iPod. Or Apple.

One can only assume they don’t have TV’s or radios (forget newspapers). And to a man (or woman)… they had waited to the very last moment to pay their cell phone bill (“They’ll cut my off tonight if you don’t let me in to pay!”).

I can’t recall (in my lifetime) this much (buzz/hype/interest) in a product launch. There were men, women and children waiting in line. I saw a couple of families.

AppleJAC’er Tom Piper waited in line to get an iPhone. Learfielder, Paul Roberts, M.D. insisted he was “just looking,” but I didn’t wait around to see if he took the plunge. The video runs about 3 1/2 minutes.

Embed Google calendar in your blog or website

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I’ve been steering clients to Google Calendars for some time but never bothered see if I could embed the calendar in a blog post. You can. In most applications, it probably makes more sense to just link them out to the full size calendar but I can imagine situations where I might want to display the calendar like this. Nifty.

iPhone Line: 10:00 a.m.

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I stopped by the Jefferson City (MO) AT&T store to see if anyone was waiting in line for the new iPhone. James Whitehead was first in line. He says he’s been on-site since Wednesday but was staying in his truck until this morning. James –from Lake Ozark, Missouri– describes himself as a “technology whore,” and is buying the iPhone mostly for the cool factor. He’s not even a Mac user (yet).

There were four hardy (geeky) souls in line and I left them my umbrella since it looks like it could pour at any moment. I’ll post some more video this evening, once James has his prize.

Seth Godin: Different kinds of advertising

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“The first kind is the rational kind. Yellow Page ads, direct mail and Google AdWords fit into this category. This is advertising that works, if ‘works’ is defined as, “pay $3 and make $4.” With measurable direct advertising, you can count on profit-minded small organizations to give it a try (small buys) and if it obviously makes money, to buy some more.

The second kind of advertising is the glamorous kind, the kind that people think of when they think of the Super Bowl or Time magazine or of profitable ads that are worth selling. These ads don’t sell because they work. They sell because they are sold.

Let me be fair: they work if we define ‘working’ as: pleasing the client, pleasing the agency, increasing brand goodwill, and building, over time, a groundswell of awareness and brand respect that ultimately leads to profits.”

— Seth’s blog post on selling advertising.