You are what you ring

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There are just so many ways to be an asshole with a mobile phone. You can be the jerk that lets you know he’s hot shit by barking orders to the folks back at the office. Or the dildo that can’t remember to turn off the ringer in a movie or conference, no matter how many times he’s reminded.

I’m still a mobile newbie but my plan is to excuse myself when I get a call while with others, and step away to quietly take the call or arrange to call them back.

And then there are ring tones. No way around it, your ringtone says something about you. I know this from the disdainful looks I always got when my Tracfone busted out with one of the classic tones.

The new iPhone comes with some nice ringtones but none of them are really me. (Well, maybe the quacking duck) Fortunately, I stumbled across the Zen collection from iRing Pro.

These aren’t ring “tunes.”
These aren‘t some 11-year-olds’ ringtones. You’ll find no annoying songs, or silly sound effects. The Zen Collection consists of smart, attractive, livable alerts engineered to ensure universal appeal, and provide a high tolerance for routine use and repetition.

I heard you the first time.
iRingPro iPhone Ringtones are timed with moderately longer pauses between ring repeats. So there is no hurried fumbling, no urgency. You have time to see who’s calling, often before the second ring. You’re in control, not your phone.

You are what you ring.
A phone’s ring broadcasts many things about its user. iRingPro iPhone Ringtones ensure that what is perceived when your phone rings is technically advanced, considerate, and envyingly fashionable. Now, more than ever, a professional presence can make the difference.

Also from their website: “You own the best phone money can buy, we believe it should sound like it.” Hell, yeah.

Media 101

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My recent visit to Central Methodist University included a tour of the campus which wound up in the studios of what was –I believe– the student radio station. I’m not sure when or why the station went off the air but the plan is to bring it back as an internet station.

During the few minutes I chatted with a couple of instructors and students about the project, I got the impression the approach will be… traditional, for lack of a better term. By that I mean, they’ll have a control room and studios with the usual assortment of recording and mixing hardware. Instead of pumping it all out to a transmitter and tower… they’ll stream it.

As for programming, they plan to do what we used to call “block programming.” An interview program followed by a news program followed by… Music licensing issues prevent them from programming music.

The way college radio stations have always been programmed. I don’t doubt the students can learn some useful skills and gain some valuable experience doing this but I’m not sure it will prepare them for the future that is already here.

So what would I do if they put me in charge of the program for a semester?

I’d start by dropping the term “radio” and go with “media.” Not “new media,” just media.

I’d assemble production teams made up of a producer and host (and co-host?). These teams would be responsible for one 25 minute program a week. Can be any topic (more on that in a moment)

A Senior Producer and Managing Editor would coordinate these teams (using Basescamp or some similar online collaboration tool) and insure quality standards and deadlines were being met.

All or most of these programs would be produced as live feeds and podcasts. Instead of a “college radio station” (Internet or otherwise), you’d have a portal site (I hate that term) that featured each of the individual programs with a link to that programs blog (where the hosts and producer interact with listener/viewers). Show notes, comments, etc.

The central feature of the portal page would be a video section. It could be a live stream of one of the shows being recorded or some live event on campus. Or just a live webcam from the student center.

Equipment. Each team would have a laptop, a digital camera (video capable) and a small webcam. All shows would be produced on location. No reason to schlep back to a studio jammed with expensive equipment.

I wouldn’t limit this project to just students. I’d open it up to the community as well, but with students producing.

Once these podcasts are up, it’s an easy matter to track which ones produce a following. If nobody downloads, you fix the podcast or replace it. But you aren’t limited to the 24 hours of a real-time station. You can have as many programs as you have people to produce and watch/listen.

So what are the students learning here?

  • How to write, edit and tell a story
  • How to shoot and edit video and share it with the world
  • How to build an online community or tribe
  • How to produce a live webcast
  • How to take and edit photos
  • How about a course in Smart Phone Reporting?

…and so on and so forth. I’m not an educator so there could be lots of things wrong with this approach. I’m pretty sure it would cost a lot less than a more traditional approach while involving many more students (in and out of the communications program). If you have suggestions on this mythical program, please include them in the comments. Or, if you see flaws, post those as well.

PS: I think this might be a powerful recruitment tool, as well.

UPDATE/12.08.08: On a recent edition of NPR’s Morning Edition, Steve Inskeep interviewed journalist Sreenath Sreenivasan who, within an hour of the attacks in Mubai, began hosting a web radio call-in show with other Indian journalists, relaying what they knew. Sreenivasan used a service called Blog TalkRadio:

“BlogTalkRadio is the social radio network that allows users to connect quickly and directly with their audience. Using an ordinary telephone and computer hosts can create free, live, call-in talk shows with unlimited participants that are automatically archived and made available as podcasts. No software download is required. Listeners can subscribe to shows via RSS into iTunes and other feed readers.”

Seth Godin on radio’s future

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Mark Ramsey has posted audio (and partial transcript) of an interview with marketing maven Seth Godin, on the future of radio. This is an update to an earlier interview. These three nuggets sloshed out of my pan:

“So if you’re an advertiser and you have a choice between reaching a ton of people who couldn’t care less, and so you have to talk really fast, yell, and make obscene promises on the radio to get them to show up at your dealership, or reach a smaller group of people about something that they’re very interested in a very connected way, in the long run advertisers are going to come back to the smaller, more tightly knit group.”

“Everything radio has done has been about leveraging a rare piece of spectrum, and the thing we have to acknowledge is that spectrum isn’t rare anymore. So the one asset you built your whole organization on is going away really fast and instead of putting your head in the sand and complaining about that, take advantage of the momentum so that when it does finally disappear, you have something else.”

“Consider the FCC’s ruling recently about the white space spectrum. What white space spectrum is going to mean is that in five years every car sold is going to have an infinite number of radio stations on it. Not 100 or 1,000 but more radio stations than you could listen to in your lifetime, and if that’s true, tell me again why you’re going to win?”

As I ponder these points, I’m listening to the very eclectic music mix on the Coffee Zone iPod. On the way to work, I’ll be live streaming Pandora from the iPhone.

Website make-over

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We relaunched our corporate website today. Same content, just a fresh coat of digital paint provided by Caffeinated Studio in Dallas. Much thanks to Trent, Brad and Rob for the design and to Joel, Phil and Andy for all the under the hood stuff.

We’ll be fixing broken links and such for days but it’s it good to have finally thrown the switch. We ripped off the previous design from GE back when a company website wasn’t all that big a deal (“Yeah, sure, go ahead. As long as it doesn’t cost much.”)

Today our company has lots of web pages “out there.” Internet, intranet, extranet, blogs, etc etc. Thousands of pages. This “Internet thing” has caught on and I no longer have to sell the idea of the web et al. Even blogs and podcasts have become part of our company culture.

I used to say I was an EMT frantically giving CPR to the Internet patient in the back of the ambulance as it meandered toward the hospital. Today, our online patient is feeling much better. Drinking apple juice and watching Oprah. I’m so glad to see him feeling better.

“10 Survival Tools for the Digital Age”

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Professor Kristin Cherry teaches a beginning Radio course at Central Methodist University in Fayette, MO, and was kind enough to invite me come talk about… radio. I didn’t know what to say about “radio” so I made a list (“10 Survival Tools for the Digital Age”) of things I was pretty sure they already knew about. They didn’t. [Just click a slide to see the next one] The photo below was taken just as my presentation peaked.

I don’t have the opportunity to spend a lot of time around young people but I’ve come to believe they are no more web savvy than the population at large. They’re great at texting and know the ends and outs of Facebook… but very few are creating media or exploring.

In my group of about 25 students, only one had uploaded a video to YouTube and that was for a class assignment. Twitter, UStream, flickr? Never heard of them.

I tried to convey the idea that these –and similar tools– will be useful no matter what they do after college. What I forgot (it was a very long time ago) was that they had very little interest in next semester, let alone The Rest of Their Lives.

The instructors (and the administration!) were incredibly gracious hosts and the campus is really pretty. As always, I got much more out of this experience than the students. More on that in a future post. [Wikipedia entry for “film strip”]

My first iPhone

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It’s done. After a little agonizing and a little nagging, I bought an iPhone. Lisa, the AT&T rep couldn’t believe I didn’t have a mobile number I wanted to keep. She spoke very slowly as she asked me if I had an iTunes account and explained that Safari would be my browser.

Chuck came in while Lisa was showing me how to turn the iPhone on and off. He’s a serious road warrior who is giving up his beloved Blackberry for the iPhone. We are similarly motivated: our clients –and the world– are increasingly mobile. I need to be there and the iPhone is the state of the art.

Obviously, I’ll chronicle my mobile journey here in coming weeks and months.

Online future of journalism?

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Here's what Mindy McAdams foresees:

  1. Breaking news will be online before it’s on television.  
  2. Breaking news — especially disasters and attacks in the middle of a city — will be covered first by non-journalists.
  3. The non-journalists will continue providing new information even after the trained journalists arrive on the scene.
  4. Cell phones will be the primary reporting tool at first, and possibly for hours.
  5. Cell phones that can use a wireless Internet connection in addition to a cellular phone network are a more versatile reporting tool than a phone alone.
  6. Still photos, transmitted by citizens on the ground, will tell more than most videos.
  7. The right video will get so many views, your servers might crash (I’m not aware of this happening with any videos from Mumbai).
  8. Live streaming video becomes a user magnet during a crisis. (CNN.com Live: 1.4 million views as of 11:30 a.m. EST today, according to Beet.tv.)
  9. Your print reporters need to know how to dictate over the phone. If they can get a line to the newsroom, it might be necessary.
  10. Your Web team must be prepared for this kind of crisis reporting.

She concludes by wondering "…whether the mainstream media are superfluous in these situations — or can they perform a useful service to the public by sifting and filtering the incoming reports from the center of the events?"

I hope Ms. McAdams will forgive my reposting here. She, like Seth Godin, is a blogger who deserves not to be edited or excerpted.