A career in radio prepares you for (new career goes here)

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Missouri’s new governor will be sworn in tomorrow and, as part of the transition, about 150 people working at state jobs under the previous administration were terminated. This happens with every four or eight years.

A few days before the state ax fell, I had a routine meeting with the chief public information officer for one of the state departments. Like many in that line of work, he had –I believe– started in radio or spent a number of years in broadcasting. The years of consolidation in that industry had left this person weary from new owners, pay cuts, job elimination… and happy to have a more stable job in state government. Two days later the person is, once again, looking for a job.

It’s only a rumor but I’ve heard many of these communications positions will be filled by attorneys under the new administration. Our new governor was formerly attorney general, but I’m not sure why one would want/need a lawyer in these positions. As I said, that’s just rumor.

All of which reminded me of the dozen years I spent working in local radio. They were more fun than I can describe. Whatever skills I acquired during that time (talking on the radio (??); writing commercials; covering a news story (sort of) seem so… irrelevant now. Okay, it’s a quarter of a century later, so why should this surprise me?

If I had stayed in radio, what would I be doing now? Programming a “cluster” of stations? Managing? (unlikely) And what would those years have prepared me to do?

I have no idea why so many radio people go into public relations or become PIO’s for some association or state agency. I always suspected they were hired for their communications skills. Comfortable in an on-air interview; familiar with writing news releases (?); good voice?

Still a useful skill set. But what else do you need to know how to do in 2009? Blogging? Podcasting? YouTube? Social media? Couldn’t hurt.

I hope everyone that lost their jobs last week finds new ones. And better ones. Free advice every morning from 6:30 a.m. – 8:00 a.m. at the Jefferson City Coffee Zone.

Does size (of your audience) matter or not?

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“What we are going to witness in 2009 is the diminished importance of how large your (radio) audience is and the increasing importance of how effectively you connect that audience, whatever its size, with the advertisers and marketers who have the goods and services that audience craves.” — Mark Ramsey Hear 2.0

For some reason this made me think of Apple. I don’t think I’ve ever heard an Apple or Mac or iPod spot on the radio. Lots on TV, of course. And Apple sales are through the roof. I’m trying to think of how I am “connected” with Apple products and how that came to be.

I’m just trying to think of ways radio stations can make –or are making– the connections Mr. Ramsey describes. And what does this trend mean for radio networks?

The best things in life (like Wikipedia) are not free

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I was searching Wikipedia for something last month and noticed a big  banner at the top of the page, asking for contributions to keep the site going. I didn’t give much but readily hit the PayPal button. Apparently a lot of folks did:

Huffington Post:

“Since November 5, the organization has raised $4.5 million, though the bulk of that came in late December when founder Jimmy Wales posted his annual appeal to the Wikipedia community. Add that to the $2 million in foundation grants and major gifts they’d received since July, and their entire $6 million annual operating budget has been met. The achievement would be remarkable in ordinary times, but it’s all the more impressive given the grim economic climate.”

Wikipedia Fundraising By The Numbers

136,000: number of donors
$35: average donation
16: number of currencies in which people donated
150: number of countries from which people donated
$6.5 million: total amount raised thus far
$3 million: amount raised in ten days in late December

I really like the idea of lots of people kicking in a few dollars to support something they believe is worthwhile.

Inaugural ball: “Like a massive high school prom”

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Latest inauguration horror story (AP):

“Thousands of people converged on the coat check from three balls at the Omni Shoreham hotel. Fur flew, and not always to the rightful owners. Judges, politicians and assorted bigwigs rushed the coatroom and banged on the door.

“It was a mass of finely clothed and jeweled individuals starting to chant ‘We want our coats! We want our coats!'” said Martin, a Washington-area voiceover performer. “There were elderly women in this crowd, and they weren’t going down without a fight.”

Police were called, and the mob was sent out in the freezing cold, coatless.

“It’s like a massive high school prom, is the only way I can describe it, in terms of the crush of people and the level of sophistication,” said Sheila Tate, who was press secretary to Nancy Reagan. “It’s just packed.

The rest of the story describes the kind of situations I have spent my adult life avoiding. Should be some good photo/video ops.

http://twitter.com/inauguration

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A week or so ago I got a ping that @inauguration was following my Twitter feed. I assume they just searched all Twitter feeds for “inauguration” and found me. As I always do, I checked the profile page and found:

“Get tips and helpful scoop as you plan for the Presidential Inauguration on January 20, 2009 when Barack Obama takes the oath of office.”

There was a link to a website but I didn’t click it.

@inauguration has been a great source for news about the upcoming event. With links to lots of news sources.

I finally checked the url on the Twitter page and learned that the feed belongs to WUSA-TV in D.C. Thinking back, a lot of the tweets have taken me to pages on the WSUA website.

We’re they being sneaky by not clearly identifying the TV station? Doesn’t feel that way since I now know they pointed me to a variety of sources for relevant news about the inauguration.

My point here is WSUA didn’t just feed the latest news from the station website. They didn’t just promote their coverage. Someone was smart enough to understand how Twitter really works and use it. Cost: zero.

This will be the norm for any big event. And it won’t always be news organizations doing it. It will often be the event organizers. And should be since they will have the most information and have it first.

Yes, I could have set up a Google Alert for “inauguration” but adding @inauguration to my feed was just one-click.

Seasoned Twitter users will remind me there’s a hash tag (#inauguration) that aggregates tweets from ALL Twitter users, not just one source. True, but there’s a lot of noise in that stream. Takes too long to separate the wheat from the chaff.

And to bring it down to the individual level, I could set up a Twitter page just for my tweets from the event, so that my “followers” aren’t drowned in my tweets from DC. Probably won’t be posting enough for that to be a problem, however.

In conclusion… I quickly determined that the @inauguration Twitter feed had useful and interesting information. I didn’t notice or care who was behind the feed.

Google CEO would save newspapers if he could

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Google CEO Eric Schmidt on the plight of newspapers:

“They don’t have a problem of demand for their product, the news. People love the news. They love reading, discussing it, adding to it, annotating it. The Internet has made the news more accessible. There’s a problem with advertising, classifieds and the cost itself of a newspaper: physical printing, delivery and so on. And so the business model gets squeezed.”

And what if the newspaper industry does go down?

“To me this presents a real tragedy in the sense that journalism is a central part of democracy. And if it can’t be funded because of these business problems, then that’s a real loss in terms of voices and diversity. And I don’t think bloggers make up the difference. The historic model of investigative journalists in any industry is something that is very fundamental. So the question is, what can you do about this? And a fair statement is, we’re still looking for the right answer.”

We’d be in deep doo doo if we had to rely on bloggers from the news. I wish we could get a tax credit for contributions to news organizations. A much better use of my money than funding campaigns.

Scott Adams: Cusp of fundamental change

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“I wonder what people mean when they say the economy will recover in 2010. The only way that can happen is if another irrational bubble forms thus creating an illusion of wealth similar to our previous illusions. If you take illusions out of the equation, there isn’t anything to get “back” to. The wealth was never there in the first place.”

“I said before that I think we’re on the cusp of a change as fundamental as the industrial revolution. But this time the change will be on the consumption side, not the production side. As a society we have dabbled with recycling and such, but it has always been fairly optional. There was no real penalty for waste.”

“The coming consumption revolution won’t be strictly for the benefit of the environment. It will be an economic necessity, driven largely by the huge numbers of retired poor. There simply won’t be enough stuff for everyone if waste is allowed.”

He goes on to share some thoughts on the Internet and home schooling. My nephews and niece were home schooled and they are very well educated and socially well adjusted. The post is worth a read.

Butt cheek blogging

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“The next time you’re in a public event, such as a lecture, play, or ballgame, look at everyone’s body posture. People who are disengaged are usually leaning back, resting comfortably on both butt cheeks. It’s only when they really get into it that they begin leaning forward, putting all of their weight on a single cheek.” —  Copyblogger

Jonathan Morrow explains why this is significant for bloggers. If you’re not a blogger you can skip his post. I just wanted to post the paragraph above. For the record, I’m usually a one butt check kind of guy.

It looks like TV to me

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From PoynterOnline’s  Al’s Morning Meeting (Al Tompkins):

“Monday morning, WTSP-TV anchor/reporter Janie Porter was on TV, reporting live from Ft. Lauderdale, Fla., on the run-up to this week’s national college football championship game. She didn’t have a big live truck accompanying her, or an engineer tuning in a shot or a photojournalist standing behind the camera and setting up lights.”

“Porter set up her own camera, opened her laptop, connected the camera to her computer, slipped a wireless connection card into her laptop, called up Skype and used her Blackberry to establish IFB (the device TV folks wear in their ears to hear the off-air signal). It all looked just great on air.”

So here’s my question: If a reporter didn’t know how to do what Janie did, why wouldn’t he or she make some effort to learn it? If you answered, “I’m not a TV reporter,” go to the back of the line.

iLife ’09

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Of all the things I enjoy doing on the computer, messing with images (still and video) has to be near the top of the list. You’ve heard me and others talk about how the Mac –or, more accurately, the software running on a Mac– makes working with media easier and more fun.

Today at Macworld, Apple made a number of announcements, as they do every year, including a new version of iLife, the suite of applications for working with photos, movies, music, etc.

The brief video tours of iPhoto and iMovie illustrate why we Mac users get so excited we pee our pants. My copy is on the way.