Irresistible.
MacBook Book
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“Information is not a scarcity”
A few ideas from today’s post Jeff Jarvis’ BuzzMachine blog:
“If you are selling a scarcity — an inventory — of any nonphysical goods today, stop, turn around, and start selling value — outcomes — instead. Or you’re screwed. Apply this rule to many enterprises: advertising, media, content, information, education, consultation, and to some extent, performance.”
“Relationships. That’s what the business of media must become. In our New Business Models for News, we began — just began — to project the value of the relationship a new media service can have in its community: creating events; educating; gathering and selling data; selling goods directly (as the Telegraph does, quite successfully); running networks to help others succeed; saving money by collaborating.”
“Information is not a scarcity, or at least it isn’t scarce for long. Yes, when I don’t know something, then the answer is scarce. But now it’s much easier to get that answer; Google will have it in .3 seconds and if it doesn’t and if enough of us ask it, then someone at Demand Media will write it for me and the rest of the world for $20. When news is new, its value is scarce (as Thomson Reuters Tom Glocer says, his information has its highest value in its first 3 milliseconds); but then that value deflates.”
Alrighty then.
BandMaker.com
I think we can all agree that the hardest part of having a successful rock band is coming up with a good name. You can always find a drummer or a lead singer but a good band name… very difficult. Fortunately, there are no shortages of websites to help with this critical task. At BandMaker.com you plug in some words and get some recommendations. I think you can do the same thing at WORDLAB but I got distracted browsing their list of 4,000+ names for rock bands. A few of my favorites:
- Adjustable Waistbands
- Viral Bunny
- Twinkie Spore
- Turd Cribbage
- Tim Tation and the Quagmire
- Stool Patrol
- Sandy Muff
- Rock Paper Sisters
- Nuclear Winter Squash
I wanted to try my hand at some names but came up dry. So I pulled a few from my tag cloud (sidebar)
- Anonymous Audio
- Blackberry Brush with Near Greatness
- Coffee Zone Consciousness
- PowerPoint Prison Santa
- Smoking Spam Tattoos
Let me know if you decide to use one of these.
“Writing skill no longer enough to sustain journalists”
The headline above drew my attention to a post by Robert Niles in the Online Journalism Review. Mr. Niles has worked as an editorial writer and reporter for several newspapers, including the Los Angeles Times, Rocky Mountain News, Omaha World-Herald and the (Bloomington, Ind.) Herald-Times.
“As the 21st century progresses, going to school to major in writing and shooting stories will become like going to school to learn breathing. What’s the point? It’s a ubiquitous activity that everyone learns on his or her own long before college. With so many more people getting their 10,000 hours of writing and shooting early in life, more people than ever are able now technically to report to others the news that they encounter. What’s the value in being a journalist when everyone is doing journalism? [emphasis mine]
“Yes, news organizations must find new production models that allow them to remain profitable in a competitive publishing market. But news publishers must also reconsider whom they’re hiring. Journalism schools must also reconsider the instruction that they provide.”
“There’s no longer any use in merely teaching people to write to a formula and conform to a specific style book. While those skills had enough value a generation ago for an individual to build a career, the new, hyper-literate media marketplace has rendered those skills – in isolation – as practically worthless.”
I remember when the number one requirement for getting an on-air job at a radio station was a pleasant speaking voice. A “good set of pipes.” If you could think while speaking into a microphone, better still but not a deal breaker.
If you were going to work in the news department (yes, radio stations used to have entire departments for news gathering), you also needed to know how to write a story (IN ALL CAPS) that included “sound bites.”
In an earlier post I referred to the RTNDA (Radio and Television News Directors Association). That was incorrect. It’s now RTDNA: Radio Television Digital News Association. An acknowledgment that news is happening some place other than on radio and television. When any website can have audio and video (that would be called “now”), one has to wonder if DNA might be the more apt acronym (already taken).
And when ALL news is digital, will it be the News Association. And when everyone is producing news…
I’ve struggled to understand why so many of the journalists I know resist learning the new skills Mr. Niles refers to. I’ve concluded it would be an acknowledgment that the skills they’ve worked so long to hone are no longer enough. It would be –in some sense– like starting over. No thank you.
We have an opening in one of our newsrooms now. I won’t be involved in recruiting and filling the position. For that I am grateful.
Disclaimer: I am not a journalist. I did not go to journalism school. I went to keep-my-deferment-and-stay-out-of-Viet-Nam-school.
Matt Taibbi: “The Committee of Banned Words”
“I think we ought to get it over with once and for all and ask all the people who are interested in banning words to get together and form their inevitable committee on word propriety. I think it would be a great thing if we could just get the list together ahead of time, along with what the committee feels the appropriate sanction is for each word. “Ho” we know is a fireable word, as is “niggardly,” but what about “snapper”? How about “curry muncher”? What is the appropriate punishment for a “What’s wrong, do you have sand in your vagina?” joke? I mean there are so many unknowns right now, nobody knows where he or she stands.”
“Local” means something entirely different now
Roger Gardner offers a good example of the idea in headline.
“Jefferson Bank, in Jefferson City, Missouri, has the banner on the business section of NYT. Of course, they don’t buy it everywhere, NYT knows where I am, so it inserts the local ad. Interesting to me is who sold it to Jeff Bank and how?”
Let’s say you sell yoga supplies and would like to advertise locally. But the newspaper, radio and TV stations don’t offer any programming or content relevant to your customers. The local media can’t afford to produce that programming for the few hundred people into yoga.
If you have a great database of readers (as the NYT certainly does) … and an ad network that can pull from yoga shops all over the country… you can serve up ads like the one above.
I think a more practical approach might be for the yoga shop owner to create his own content and community. We’re seeing that happen every day. Or, if they just don’t have the time… others will create that branded content for them. But the result is more and more business becoming “media” creators.
Katie Couric promotional ad
“The Future Journalist”
Found these (and much more) at Mashable. Specific digitally-oriented skills and traits a future journalist would need. These include being:
- a multimedia storyteller: using the right digital skills and tools for the right story at the right time.
- a community builder: facilitating conversation among various audiences, being a community manager.
- a trusted pointer: finding and sharing great content, within a beat(s) or topic area(s); being trusted by others to filter out the noise.
- a blogger and curator: has a personal voice, is curator of quality web content and participant in the link economy.
- able to work collaboratively: knowing how to harness the work of a range of people around him/her — colleagues in the newsroom; experts in the field; trusted citizen journalists; segments of the audience, and more.
If you are a working journalist, could you get the job you have today based on the requirements above?
RTNDA Guidelines for Social Media and Blogging
Several Learfield (the company I work for) employee are members of the Radio and Television News Directors Association, so I was pleased to come across their recently published guidelines for social meida and blogging. A few snippits:
“Social media and blogs are important elements of journalism. They narrow the distance between journalists and the public. They encourage lively, immediate and spirited discussion. They can be vital news-gathering and news-delivery tools. As a journalist you should uphold the same professional and ethical standards of fairness, accuracy, truthfulness, transparency and independence when using social media as you do on air and on all digital news platforms. “
Ahem. This is where it would be tempting to remind some of my colleagues how ferociously they fought the very concept of blogging.
On Accountability and Transparency:
“You should not write anonymously or use an avatar or username that cloaks your real identity on newsroom or personal websites. You are responsible for everything you say. Commenting or blogging anonymously compromises this core principle.” [Emphasis mine]
“Be especially careful when you are writing, Tweeting or blogging about a topic that you or your newsroom covers. Editorializing about a topic or person can reveal your personal feelings. Biased comments could be used in a court of law to demonstrate a predisposition, or even malicious intent, in a libel action against the news organization, even for an unrelated story.” [Emphasis mine]
Reporters who forget that second point could face dire consequences.
Image and Reputation
“Remember that what’s posted online is open to the public (even if you consider it to be private). Personal and professional lives merge online. Newsroom employees should recognize that even though their comments may seem to be in their “private space,” their words become direct extensions of their news organizations. Search engines and social mapping sites can locate their posts and link the writers’ names to their employers.”
“Avoid posting photos or any other content on any website, blog, social network or video/photo sharing website that might embarrass you or undermine your journalistic credibility. Keep this in mind, even if you are posting on what you believe to be a “private” or password-protected site. Consider this when allowing others to take pictures of you at social gatherings. When you work for a journalism organization, you represent that organization on and off the clock. The same standards apply for journalists who work on air or off air.”
I don’t belong to RTNDA (or any association, if you don’t count the Order of the Fez) but I like these guidelines. Sort of, “Everything You Need to Know About Social Media You Learned in Kindergarten.”
twitcam
Streaming live video has never been easier. Ironically, the bigger challenge is coming up with something anyone would care to watch. Which I clearly demonstrated this morning at the Coffee Zone.
In the photo above, you can see my BT-1 wireless webcam atop the Rocket Fuel storage tank. I was sitting about 25 feet away and never lost the signal.
Instead of uStream or qik (which works with mobile phones only, as far as I can tell), I used a nifty site called TwitCam. The screenshot below is really all there is to twitcam. And, yes, it’s free. For now. You just log in with your Twitter info and go. TwitCam records as it streams. No option for live stream only, as far as I could determine. I don’t see how video can get much easier than this.
As soon as I can come up with something worth the bandwidth, I’ll take this back to the state capitol.