Barb loves flowers. So I sent her flowers on Valentine’s Day. But the arrangement was so “cheezy,” she sent them back. How bad does a floral arrangement have to be for a woman to return it on Valentine’s Day.
Years ago I started buying flowers from Busch’s Florist here in Jefferson City. I’d send flowers on her birthday, our anniversary and sometime just because I had “a love attack.”
Money was no object. Busch’s had my credit card and I rarely asked “how much.” I frequently asked that the person doing the arrangement “swing for the fence.” Really get creative.
It was a nice arrangement (so to speak), for Busch’s and for me. They did a good job and then a couple of years ago they suggested I try their “special events” plan (not what they called it). I’d pick several special days throughout the year and they’re remember to send flowers. Probably good for cash flow.
Yes, I put my love on auto-pilot and today it bit me on the ass. Who knows what happened. The florist probably has some excuses ready for when they return my call cancelling the plan. Rushed. A newbie did the arrangement, blah blah blah.
Doesn’t matter. Florists sell hard the concept of “this special day.” And when you fuck up, you pay the consequences. That’s life. And business. They let flowers become a commodity. Good enough.
I probably averaged two or three hundred dollars a year with Busch’s Florist, going back a dozen years? And I would have spent that much each year for the next dozen years.
Tomorrow they’ll probably send Barb a really nice bunch of flowers, “on the house.” But tomorrow isn’t Valentine’s Day. That was today.
I’ll be auditioning florists in coming weeks and I’ll post photos and reviews here. You’ve just read my review of Busch’s.
