Doc Searls: Blogging isn’t a business
Doc Searls was one of several blogger biggies taking part in BloggerCon IV (“Celebrating the art and science of weblogs”), this weekend in San Francisco. Looks like all of the sessions are available as MP3 downloads and I’m looking forward to the one titled “Making Money.” Doc’s take on blogging and business makes a lot of sense to me:
First, blogging isn’t a business, any more than emailing or phoning are businesses. It is, however, becoming more important to many businesses. And to the nonbusiness lives of millions. This is an example of what I call The Because Effect. In the Making Money session yesterday, John Palfrey called this “making money Off blogging” (“as opposed to making money by blogging”).
The Miltenbergers (circa 1965)

Barb, Jan, Lew, Chris and Beth. The Miltenbergers. Fashion ran a close second to ultraviolet protection on Miltenberger family vacations.
Clyde’s Tips for Success
“Throw yourself into your job. Learn it very well. Show your superiors you’re grateful to have work — many don’t. Be inquisitive about Learfield, about what all is going on around you. Ask about things you don’t understand; push for answers. Feel free to offer suggestions. Don’t feel hurt if your great ideas are scuttled; push for reasons why. Go to lunch, or otherwise find outside social opportunities to be with associates — all of whom probably outrank you. Arrive early and stay late. Walk briskly with your head erect. Dress better than average. Remain quiet –not outspoken– in departmental meetings. Become involved in a community of friends outside of work. Be respectful, but not intimidated, by management; feel free to email or stop by our offices anytime. Expect to advance and be bold in seeking new opportunities. And, read my blog everyday!”
Living Healthy (35) – Anxiety
Recorded June 24, 2006