Category Archives: Science & Technology

Reading becomes social

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I’m burning through highlighter and Post-It flags as I read Kevin Kelly’s The Inevitable. In the chapter titled Screening, he writes about what books have been and what they are becoming and it is good stuff.

With screens we can share not just the titles of books we are reading, but our reactions and notes as we read them. Today, we can highlight a passage. Tomorrow, we will be able to link passages. We can add a link from a phrase in the book we are reading to a contrasting phrase in another book we we read, from a word in a passage to an obscure dictionary, from a scene in a book to a similar scene in a movie. (All these tricks will require tools for finding relevant passages.) We might subscribe to the marginalia feed from someone we respect, so we get not only their reading list but their marginalia-highlights, notes, questions, musings.

For years I’ve been transcribing underlined passages from books and posting them to my blog. Here are some of my favorite parts of The Inevitable (Kevin Kelly). (PDF)

Phone calls

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Penang Pay PhoneI’m not certain I could easily make a long-distance phone call if I lost my mobile phone. It probably wouldn’t be difficult to find someone who would lend me their phone but I’m not sure I could remember any numbers to call. (I wrote a few down and put them in my wallet)

When I did most of my road work (80s and early 90s) every phone call on the road was made from a pay phone (usually a Hardee’s or Casey’s for me).

We had a toll-free number to call the home office and they gave us Sprint phone cards for all other calls. As I recall, I had to dial a ten digit number to get into the Sprint system; then my calling card number; and then the number of the person or business I was calling. What’s that, 30 numbers? Not a big deal because we all had those first twenty numbers memorized.

For personal calls from the road, I think I could call a number and then have the call billed to my home phone number (something I no longer have). So placing a “collect call” is no longer an option.

All of which serves to remind me how dependent I have become on my mobile phone.

One careless moment

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I’m quick to judge (and harshly) those who get scammed by email. I never download attachments or click links in emails from people I don’t know. I often check email headers or URLs to see if they’ve been spoofed. As for giving out my credit card info over the phone… never! And then I did.

I got a phone call one morning this past week from a woman who works in the billing department of the health care provider I use. Said they’d received a payment slip from me (USPS) but I had failed to enter the credit card number. She knew the amount. I said I was busy at the moment but would call back. I did, by hitting that number in the RECENTS list on my phone. Asked for her by name and gave her the card number.

Dumb. Turned out she was legit but dumb none the less.

When discussing this with my less-dumb friends we theorized how a scammer could have known the exact amount of the payment in question. Since I mailed it, someone could have intercepted that piece of mail and gotten the amount. Or, in theory, they could have social engineered the info from the health care provider. My obvious mistake was not verifying the correct phone number and placing the call instead of clicking the RECENTS link on my phone.

Surely, I cried, there must be a way to use my high tech smart phone to protect from such carelessness in the future. Turns out there are less than a dozen people who I would want/need to immediately take a call from. I’ve added those to my FAVORITES list in the iPhone and everyone else automatically goes to voice mail. Where they’re informed the best way to reach me is IM or email. And if they don’t already have my address or number, they’re SOL.

I’m still a little stunned I could have been so careless.

Age of robot worker will be worse for men

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From The Atlantic

Two Oxford researchers recently analyzed the skills required for more than 700 different occupations to determine how many of them would be susceptible to automation in the near future, and the news was not good: They concluded that machines are likely to take over 47 percent of today’s jobs within a few decades.

Men hold 97 percent of the 2.5 million U.S. construction and carpentry jobs. The Oxford study estimates that these male workers stand more than a 70 percent chance of being replaced by robotic workers. By contrast, women hold 93 percent of the registered nurse positions. Their risk of obsolescence is vanishingly small: .009 percent.

By contrast, women typically work in more chaotic, unstructured environments, where the ability to read people’s emotions and intentions are critical to success. If your job involves distracting a patient while delivering an injection, guessing whether a crying baby wants a bottle or a diaper change, or expressing sympathy to calm an irate customer, you needn’t worry that a robot will take your job, at least for the foreseeable future.

Humans out at advertising agency

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Marketing communications firm (plans) “to utilize technology-based resources such as software, virtual robots, and media algorithms to create and implement advertising and marketing programs for its clients.” Excerpts below from The Ad Contrarian:

”We will need to keep a few tech people on staff to insure that our systems are functioning well and are properly integrated. But that’s it. Last-century resources like account managers, copywriters, art directors, and media planners — in other words, people — will be replaced by digital resources.”

”We have developed what we call ‘virtual robotics’ that can actually understand a client brief when it is converted into code via a proprietary algorithm we have developed. The robot program then goes online and hunts down previously created advertising and marketing campaigns in similar categories which it ‘borrows’ from — much like a traditional creative team does,” he explained.

I wrote a lot of radio commercials (we called them “spots”) over the years and while I wrote a few good ones, many were of grind-it-out-get-it-on-the-air variety. Yeah, I can imagine software doing those as well as I did.