Republicans and Democrats

I do love a Lucas Davenport novel. Nothing heavy, fun read. The latest —Invisible Prey— includes a brief exchange between Lucas and his boss, Rose Marie, on the difference between Republicans and Democrats:

“Wonder why with Republicans, it’s usually fucking somebody that get them in trouble. And with the Democrats, it’s usually stealing?”

“Republicans have money. Most of them don’t need more. But they come from uptight, sexually repressed backgrounds, and sometimes, they just go off. Democrats are looser about sex, but half the time, they used to be teachers or government workers, and they’re desperate for cash. They see all that money up close, around the government, the lobbyists and the corporate guys, they can smell it, they can taste it, they see the rich guys flying to Paris for the weekend, and eating all the good restaurants, and buying three thousand-dollar suits. They just want to reach out and take some.”

— Invisible Prey, John Sandford (page 141)

Seth Godin: “Blow up your home page”

“Do you really need a home page? Does the web respect it?

Human beings don’t have home pages. People make judgments about you in a thousand different ways. By what they hear from others, by the way they experience you, and on and on. Companies may have a website, but they don’t have a home page in terms of the way people experience them.

The problem with home page thinking is that it’s a crutch. There’s nothing wrong with an index, nothing wrong with a page for newbies, nothing wrong with a place that makes a first impression when you get the chance to control that encounter. But it’s not your ‘home’. It’s not what the surfer/user wants, and when it doesn’t match, they flee.

You don’t need one home page. You need a hundred or a thousand. And they’re all just as important.”

This post by Seth Godin perfectly says what I’ve struggled to communicate to clients and friends as I try to steer them away from traditional “home page” websites… and toward blogs. It’s a hard sell because it’s easy to throw up some bull shit copy from those old corporate brochures we spent so much on, and really hard to engage with your customers in a fresh, timely and relevant way.

Your website: “an entirely separate radio station”

“The best examples of websites for radio stations are generally not on radio stations. The trap in our industry is the budget. Too many stations have volunteer webmasters if they have any at all. Your web effort will soon be as important as on-air programming effort. In fact, I would suggest you picture your website as an entirely separate radio station and budget accordingly. I can easily – easily – foresee your website attracting a larger audience than your radio station.”

— Mark Ramsey on radio station websites

Why do you want to be president?

“I’d like to be in charge for just five minutes. Balance the books. Get us out of debt. Be nice to our friends, tell our enemies to fuck off. Clean up the air and the water. Throw corporate crooks in the clink. Put dignity back in government. Fix things.”

— Randolp K. Jepperson. Boomsday by Christopher Buckley.