Category Archives: Quotable & Notes

Seth Godin on radio’s future

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Mark Ramsey has posted audio (and partial transcript) of an interview with marketing maven Seth Godin, on the future of radio. This is an update to an earlier interview. These three nuggets sloshed out of my pan:

“So if you’re an advertiser and you have a choice between reaching a ton of people who couldn’t care less, and so you have to talk really fast, yell, and make obscene promises on the radio to get them to show up at your dealership, or reach a smaller group of people about something that they’re very interested in a very connected way, in the long run advertisers are going to come back to the smaller, more tightly knit group.”

“Everything radio has done has been about leveraging a rare piece of spectrum, and the thing we have to acknowledge is that spectrum isn’t rare anymore. So the one asset you built your whole organization on is going away really fast and instead of putting your head in the sand and complaining about that, take advantage of the momentum so that when it does finally disappear, you have something else.”

“Consider the FCC’s ruling recently about the white space spectrum. What white space spectrum is going to mean is that in five years every car sold is going to have an infinite number of radio stations on it. Not 100 or 1,000 but more radio stations than you could listen to in your lifetime, and if that’s true, tell me again why you’re going to win?”

Dave Winer on proposed Big Three Bailout

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“And they have to retire their fleet of corporate jets. And all their execs take pay cuts down to less than $1 million per year. If they choose to quit, so be it and good riddance. And since we’re going to own them, a new rule — no more commuting from Seattle to work in Detroit for the CEOs. We’re bailing them out not because we think they’ve done anything remotely like a good job, we’re doing it so that we don’t have to feed and house their remaining employees and bail out their suppliers when they go bankrupt. We’re doing it to save our country, not to save the auto industry as its currently configured, which is rotten and dangerously short-sighted.”

— Scripting News: 11/20/2008.

Go-Go Girls of the Apocalypse

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From Victor Gischler’s Go-Go Girls of the Apocalypse:

“No single thing had doomed (the) planet. Rather it had been a confluence of disasters. Some dramatic and sudden, others a slow, silent decay.

The worldwide flu epidemic had come and gone with fewer deaths than predicted. Humanity emerged from that long winter and smiled nervously at one another. A sigh of relief, a bullet dodged.

That April the big one hit.

So long feared, it finally happened. The earth awoke, humped up its spine along the San Andreas. The destruction from L.A. to San Francisco defied comprehension. The earthquake sent rumbles across the Pacific, tsunamis pounding Asia. F.E.M.A immediately declared its inadequacy and turned over operations to the military. The death toll numbered in the millions, and nothing –not food nor fuel– made it through West Coast seaports. The shortages were rapidly felt across the Midwest. Supermarkets emptied, and no trucks arrived to resupply them.

Wall Street panicked.

Nine days later a Saudi terrorist detonated a nuclear bomb in a large tote bag on the steps of the Capitol building. Both houses of Congress were in session. The president and vice president and most of the cabinet were obliterated.

The secretary of the interior was found and sworn in. This didn’t sit well with a four-star general who had other ideas. Civil war.

Economic spasms reached the European and Asian markets.
Israel dropped nukes on Cairo, Tehran and targets in Syria.
Pakistan and India went at it.
China and Russia went at it.
The world went at it.
It was pretty much all downhill from there.”

Seth: Be careful who you work for

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“The single most important marketing decision most people make is also the one we spend precious little time on: where you work.

Think about this for a second. Your boss and your job determine not only what you do all day, but what you learn and who you interact with. Where you work is what you market.

If you want to become the kind of person that any company would kill to have as an employee, you need to be the kind of employee that’s really picky about who you align with.”

Seth Godin is the only blogger I quote so frequently I had to create a category for those posts. The nuggets above are from a longer post I encourage you to read.

I’ve only worked for two companies in my adult life and they’ve both been great. And if that’s important in good times, it’s true in spades in tough times.

Dwight Schrute on how to deal with the elderly

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“Unfortunately, humanity seems to lack the backbone to demand that the elderly continue to contribute until they terminate. Instead we both indulge their laziness and demean them, locking them away in retirement homes while they slowly rot in a medicated stupor. The thought seems to be, the elderly, like most minority groups, enjoy being grouped together in a designated living area. But what if we stripped them of their pills and deprived them of their Rascal scooters, perhaps the elderly would stand up and face death like a man: head on, in a battle royal. Win or lose, they’d be more alive than they are now, even if the exertion caused them to cease living.”