Category Archives: Quotable & Notes

Seth Godin: “Blow up your home page”

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“Do you really need a home page? Does the web respect it?

Human beings don’t have home pages. People make judgments about you in a thousand different ways. By what they hear from others, by the way they experience you, and on and on. Companies may have a website, but they don’t have a home page in terms of the way people experience them.

The problem with home page thinking is that it’s a crutch. There’s nothing wrong with an index, nothing wrong with a page for newbies, nothing wrong with a place that makes a first impression when you get the chance to control that encounter. But it’s not your ‘home’. It’s not what the surfer/user wants, and when it doesn’t match, they flee.

You don’t need one home page. You need a hundred or a thousand. And they’re all just as important.”

This post by Seth Godin perfectly says what I’ve struggled to communicate to clients and friends as I try to steer them away from traditional “home page” websites… and toward blogs. It’s a hard sell because it’s easy to throw up some bull shit copy from those old corporate brochures we spent so much on, and really hard to engage with your customers in a fresh, timely and relevant way.

Your website: “an entirely separate radio station”

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“The best examples of websites for radio stations are generally not on radio stations. The trap in our industry is the budget. Too many stations have volunteer webmasters if they have any at all. Your web effort will soon be as important as on-air programming effort. In fact, I would suggest you picture your website as an entirely separate radio station and budget accordingly. I can easily – easily – foresee your website attracting a larger audience than your radio station.”

— Mark Ramsey on radio station websites

Why do you want to be president?

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“I’d like to be in charge for just five minutes. Balance the books. Get us out of debt. Be nice to our friends, tell our enemies to fuck off. Clean up the air and the water. Throw corporate crooks in the clink. Put dignity back in government. Fix things.”

— Randolp K. Jepperson. Boomsday by Christopher Buckley.

RIP-ware (fictional software)

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The following is from Boomsday (page 119) by Christopher Buckley (2007) Comment by Claude

BADMAP is an acronym for Bio-Actuarial Dyna-Metric Age Predictor. It works like this:

” A person’s DNA profile, family history, mental history, lifestyle profile, every variable –how many trips to the grocery per week, how many airplane flights, hobbies, food, booze, number of times per month you had sex and with whom, everything down to what color socks you put on in the morning– were all fed into the software. RIP-ware would then calculate and predict how and when you’d die. In the testing, they had programmed it retroactively with the DNA and lifestyle profile of thousand of people who had already died. RIP-ware predicted their deaths with an accuracy of 99.07 percent. In a simulation, it predicted the death of Elvis Presley — just four months from he actual date of his demise. The ultimate “killer app.” Continue reading →

Fictional Software: Spider Repellent

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“You loaded the software and typed in the search words. Say you’d been arrested for drunk driving or soliciting a prostitute, or you’d been in a gossip page biting the ear of some pretty young thing in a nightclub. Or, for that matter, you had been charged by the SEC with swindling your shareholders. You typed in your name, along with “drunk driving” or “prostitute” or “ear” or “embezzling.” Spider Repellent found all the references to you on the Web and –deleted them.”

— Page 117, Boomsday, by Christopher Buckley

Thank you for dying

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The new novel by Christopher Buckley proposes a way to fix the Social Security mess. From the BusinessWeek review:

“As the baby boomers shuffle into their sunset years, Uncle Sam will hand them a bundle of juicy tax breaks and assorted perks in return for agreeing to a painless lethal injection at age 65. Too draconian? Not to worry. A second option would give slightly less generous benefits to those who prefer to hang around to age 70.”

Only the genius who gave us Thank You for Smoking (the novel, not the movie) could make us laugh at something so serious. And, just so you know, I never trusted our government enough to think there would be anything in the fund by the time I need it and I’m not counting on it.

Oh yeah, the main character is “Cassandra Devine, a 29-year-old Washington public-relations executive by day and diva blogger by night.” (talk about a great stripper name).

Can your country do anything big and important?

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Scott Adams is jealous of countries with governments and wishes he had one:

“…the Democrats are poised for a big win during the next election based on their excellent track record of doing nothing for years. Doing nothing might not sound like a good strategy to you, but if you compare it to what happens when the government actually does something, you can make an argument.

A good test of whether you have a government is this: Can your country do anything big and important? For example, could the United States start a new war, or end an existing one, or change its dependence on foreign oil, or provide health care to all citizens? Apparently not.“

I hate it when the cartoonists are the only ones with a clue.

Dave Winer: “Reform journalism school”

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“It’s too late to be training new journalists in the classic mode. Instead, journalism should become a required course, one or two semesters for every graduate. Why? Because journalism like everything else that used to be centralized is in the process of being distributed. In the future, every educated person will be a journalist, as today we are all travel agents and stock brokers. The reporters have been acting as middlemen, connecting sources with readers, who in many cases are sources themselves. As with all middlemen, something is lost in translation, an inefficiency is added. So what we’re doing now, in journalism, as with all other intermediated professions, is decentralizing. So it pays to make an investment now and teach the educated people of the future the basic principles of journalism.”

Good is not almost as good as great

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Seth Godin on good salespeople and great salespeople. The best sales managers know in their guts this is good advice. They just don’t have the stomach for it.

“The great ones reach out. They work the phones when they’re not first in line. They understand what a customer wants. They’re not just better than good. They’re playing a totally different game.

My best advice: Fire half your sales force. Then, give the remainder, the top people, a big raise, and use the money left over to steal the best salespeople you can find from other industries or even from your competition. You’ll end up with fewer salespeople. But all of them will be great.

And the good guys? Have them go work for the competition.”