Category Archives: Quotable & Notes

Race Against The Machine

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Race Against the Machine: How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy, by Erik Brynjolfsson

“Terry Gou, the founder and chairman of the electronics manufacturer Foxconn, announced this year a plan to purchase 1 million robots over the next three years to replace much of his workforce. The robots will mke over routine jobs like spraying paint, welding, and basic assembly. Foxconn currently has 10,000 robots, with 300,000 expected to be in place by next year.”

“If technology exists for a single seller to cheaply replicate his or her services, then the top-quality provider can capture most—or all—of the market. The next-best provider might be almost as good yet get only a tiny fraction of the revenue.”

“…the top 0.01% of households in the United States—that is, the 14,588 families with income above $11,477,000 — saw their share of national income double from 3% to 6% between 1995 and 2007.”

“About 90% of Americans worked in agriculture in 1800; by 1900 it was 41%, and by 2000 it was just 2%.”

Thoughts without a thinker

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“This is why, for Buddhism, the point is not to discover one’s “true Self,” but to accept that there is no such thing, that the “Self ” as such is an illusion, an imposture. In more psychoanalytic terms: not only should one analyze resistances, but, ultimately, “there is really nothing but resistance to be analyzed; there is no true self waiting in the wings to be released.” The self is a disruptive, false, and, as such, unnecessary metaphor for the process of awareness and knowing: when we awaken to knowing, we realize that all that goes on in us is a flow of “thoughts without a thinker.”

One’s True Self (Slavoj Žižek)

700 Club

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“We had unwritten policies in place at The 700 Club, for example, that denied access to overweight people. We required people who wrote to us to report a “miracle” to include a photograph, so that we could filter people out based on how they looked. We wanted youngish, intelligent, attractive and articulate people to counter the view that Christians are all stupid Bible-thumpers. We very rarely, if ever, invited guests on the show that were overweight or fit the stereotypes discovered in the Gallup study. When crowd shots were taken in the studio, the camera operators were advised to zoom in on the most attractive people in the audience. None of this was written down, of course; it was just understood.”

Terry Heaton was a producer for the 700 Club in 1981

The Intention Economy

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The Intention Economy: When Customers Take Charge by Doc Searls

I’m only about one-third of the way into the book but finding no shortage of notable and quotable nuggets. In no particular order:

“Likewise, rather than guessing what might get the attention of consumers —or what might “drive” them like cattle—vendors will respond to actual intentions of customers. Once customers’ expressions of intent become abundant and clear, the range of economic interplay between supply and demand will widen, and its sum will increase. The result we will call the Intention Economy.”

“This new economy will outperform the Attention Economy that has shaped marketing and sales since the dawn of advertising. Customer intentions, well expressed and understood, will improve marketing and sales, because both will work with better information, and both will be spared the cost and effort wasted on guesses about what customers might want, flooding media with messages that miss their marks. Advertising will also improve.”

“The volume, variety, and relevance of information coming from customers in the Intention Economy will strip the gears of systems built for controlling customer behavior or for limiting customer input. The quality of that information will also obsolete or repurpose the guesswork mills of marketing, fed by crumb trails of data shed by customers’ mobile gear and Web browsers. “Mining” of customer data will still be useful to vendors, though less so than intention-based data provided directly by customers.” — Page 2
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“It’s an eyeball bubble. Investments in tracking-based advertising assume impossibly high values for customers attention.” — Pg 41
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“Now imagine you’re back in 1982. Somebody tells you that in twelve years, the world will adopt a new communications system that nobody owns, everybody can use, and anybody can improve. The system will be all-digita and will provide ways for anybody ro communicate with anybody, anywhere in the world, and to copy and share anything that can be digitized—including mail, print publications, music, radio streams, TV programs, and movies at costs that approach zero. Would you believe it?” — Page 94
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“Like the universe, there are no other examples of it (the Internet), and all our understandings of it are incomplete.” – pg 96
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“To become totally personal, advertising needs to cross an existential bridge, to become a different corporate function. It must become sales – without the human sound or the human touch.” — pg 41
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“We can’t ignore the huge numbers of people who live within our on the shores of the fast money river that flows through advertising, especially online. And it won’t stop until the bubble pops.” -pg 39
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It’s easy to forget that the term branding was borrowed from the cattle industry. The idea was to burn the name of a company or product on to the brains of potential customers.”
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“In the United States, the typical hour-long American TV drama runs forty-two minutes. The remaining eighteen minutes are for advertising. Half-hour shows are twenty-one minutes long, with nine left for advertising. That’s 30 percent in each case. The European Union sets a limit of twelve minutes per hour for advertising on TV, which comes to 20 percent. Ireland holds broadcasters to ten minutes per hour, or 16.7 percent.”
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“Unpredictable Freedom and Sweetness of Chaos”

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“Embrace not knowing what will happen. This is the ultimate freedom. You don’t know what you’re going to do today, nor what will come up. You are locked into nothing. You are completely free to do anything, to pursue any creative pursuit, to try new things as they come up, to be open to meeting new people. It can be scary at first, but if you smile when you think of not knowing, you’ll soon realize it’s a joyous thing.”

“When you’re not focused on one outcome, you open the possibility for many outcomes. Most people are focused on specific goals (outcomes), and relentlessly pursue that outcome. They then dismiss other possibilities as distractions. But what if you have no predetermined outcome? What if you say that anywhere you end up could be good? You now open an infinite amount of possibilities, and you’re much more likely to learn something than if you only try to do the things and learn the things that support your predetermined outcome.”

From a post at Zen Habits