Category Archives: Podcasting

formerly a tag

Podcasting: It’s all about the links

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“What’s special about podcasting, though, is how it makes it simple for individuals or companies to express themselves and, if what they have to say is interesting, enlightening, or clever, to earn attention. You can point someone to a worthy podcast through a link on your blog, or an e-mail to a friend, in a way you could never point them to a snippet of radio. That’s powerful.”

“Podcasting isn’t about to kill radio or take it over, but as blogs are doing to publishing, it will make the radio industry reevaluate its relationship with the audience and leverage its strength as a mass medium.”

— Boston.com via Dave Winer

Godcasts

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Kyle Lewis missed going to church one Sunday last month. But he did not miss the sermon. Mr. Lewis, who regularly attends services of the National Community Church in Alexandria, Va., listened to the sermon while he was at the gym, through a recording he had downloaded to his iPod. Instead of listening to the rock music his gym usually plays, he heard his pastor’s voice. [NYTimes.com]

This just makes so much sense to me. I can’t believe every church isn’t doing this. Back in my radio days, the local churches paid to get air time and had to fight for it at that. I look for lots of applications like this. Literally every meeting will be recorded and made available online. School board meetings, chamber of commerce meetings…whatever.

Steve Spurrier Podcast

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New South Carolina Head Football Coach Steve Spurrier has the highest SEC winning percentage in history. And he is –I am told by those that know– something of rock star among big-name football coaches. Our company produces the Gamecock football broadcasts and the weekly call-in show, featuring Spurrier and the the play-by-play guy. Tomorrow night is the first show and in addition to airing on a bunch of SC radio stations…and streaming at Yahoo! Broadcast… we’ve set up a podcast feed. There has been almost zero publicity on this but I’ve got a feeling fans will find this quickly. Thursday nights from 7:05 – 8:00 p.m. EDT

Steve Jobs on podcasting

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“One thing Steve Jobs said to me that didn’t make it into my [June 28] story was that he’s getting interest from corporations about creating podcasts to reach customers and others directly  without going through [traditional media], offers Markoff. An example might include something like Adobe wanting a podcast for Photoshop users.

His point: All of this breaks down old traditions  everybody is getting dis-aggregated by new technologies, Markoff says. The lesson for PR practitioners, according to Markoff, is to recognize that things are changing in the media. More people are trying to reach [audiences directly].”

— From a story by NY Times’ John Markoff who recently interviewed Steve Jobs when Apple added podcasts to iTunes

Mark Cuban on podcasting

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“Podcasting is hot. Podcasting is cheap and easy. Podcasting can be fun. Creating your own podcast and trying to make a business out of it is a mistake. Unless you are repurposing content from another medium, it will be rare to find anyone making money from originating podcasts.”

— Mark Cuban