Category Archives: Radio

Five hours a week listening to radio

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“Online users spend as much time surfing the web as they do watching TV, and they spend far more time at it than they spend with other media, says a new study from Jupiter Research. The report was based on a survey of just under 3,000 regular online users, defined as people who go online at least once a month from home, work or school. It found that on average online users are now spending about 14 hours a week surfing the internet, which is equal to the amount of time that they spend watching TV. By comparison, on average each week they spend one hour reading magazines, two hours perusing newspapers and five hours tuning into the radio. In fact, they spend more time online than they do with all those other media combined.” [Heidi Dawley, Media Life]

Sounds like 30 minutes of radio listening (on average) on the way to and from work each weekday. Compared to a couple of hours online every day.

Music on an iPod

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“When one out of five of everyone you know is listening to music on a portable device packed with hundreds or thousands of songs, commercial-free, what can your station bring them that they can’t self-program better?”

— Mark Ramsey quoting a national study by American Media Services

End of music research?

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Mark Ramsey asks: What’s the point of music research when every listener personalizes his or her music to his or her own tastes? And where’s your NON-music content, Mr. Broadcaster?

He also wants to drop the term “streaming” in favor of “Internet radio.” My only problem with that is where that leaves us verb-wise. Now I typically write/say: We’ll stream the governor’s speech at 7:00 p.m. If what we’re doing here is “Internet radio,” do I say we’ll “broadcast” the speech? It certainly is not a broadcast.

I’m becoming a fan of Mark’s blog. He seems to really know the radio business and has a firm grasp of new media.

Do you want to buy a new radio?

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Mark Ramsey offers some insight into what’s happening (and is likely to happen) as terrestrial radio rolls out the HD channels (frequencies?).

“It couldn’t be clearer that HD will be a new battlefield where the intent of the broadcaster will be to draw the blood of their competitors. We will try to eat our young. As you evaluate this list as a listener, ask yourself the big question: do you want to buy a new radio?”

Seems like broadcasters have a lot riding on listeners adopting HD. I suppose it’s possible they’ll put some really good formats on the new channels but I’d have to hear it before I’d pop for a new receiver. And I can’t (easily) hear the new stuff …until I buy a new receiver.

Google-izing radio advertising: Day Two

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More on Google’s foray into the world of radio advertising from RAIN’s Kurt Hanson, including quotes and links to The New York Times and the WSJ Online.

“The key to it is that Google is potentiallty bringing 400,000 new advertisers (their AdWords clients) to the radio medium. These new advertisers will (A) fill up unsold inventory and (B) eventually add increased demand for avails. Increased demand, of course, will inevitably drive up prices. That’s how supply-and-demand works.”

I’m still waiting for someone to explain what –if anything– that’s going to mean for barter arrangments with radio stations. Are we looking at a future where every avail can be sold?

Apparantly the dMarc software can automatically send advertisements right into radio station’s traffic ystems, bypassing the largely manual process currently used in the radio industry. Anybody have any first-hand experience with dMarc? Know a station that uses it? I’d love to know more about it.