When I started working at KBOA (summer of 1972), Studio A (more commonly known as the “on-air studio” or “the control room”) was always manned. I believe Mr. Rudy was signing on in those days and later shifts were manned by Jeff Wheeler, Charlie Isabell, Charlie Austin, Ted Guffy and Keith Parker. And we were simulcasting the FM during the day with a part-timer running the Cardinal games at night. No automation. No computers. A real, live person cued up the records and played recorded commercials (or read them live). Not very cost effective but a lot of fun for those of us privileged to be “on the radio.”

Between 1984 (when I left KBOA) and around 2000, I traveled all over the midwest visiting radio stations affiliated with our networks. Most in small or very small towns. For many of those 16 years, there were still radio stations with live announcers throughout the day.

Are there any still doing this? I’m not talking about “breaking in” a couple of times an hour to do the weather… I’m looking for one station that still has live announers, sitting in a studio, running the show from sign-on to sign-off. Yes, I understand this makes no sense from a business standpoint. And I can’t give you any good reason why some station owner would be doing this. I’m just asking some of my radio pals to email me if they know of such a relic.

If I can find one, I’ll call them up and see if someone will talk with me about their station and what it’s like to work there (I’ll post the interview here). Better yet, I’ll take my camcorder and get in the car and go visit the station. I’ll record the entire day. We can make a project out of this, like tagging and monitoring Bengal Tigers or some other endangered species.

Radio broadcasters, preparing to descend on Philadelphia for the National Association of Broadcasters annual convention, may find the ratings from Arbitron’s portable people meter trial in Houston a tough pill to swallow.

Overall, average quarter hour ratings are down by 20 percent compared to diary measurement, with morning drive, radio’s biggest revenue-generating daypart, taking the biggest hit, down by more than 35 percent. Midday ratings were also lower under the PPM, down 21.9 percent. Other dayparts were down on average by 12 percent. [Media Week]

Paragon Media has released the third and final part of its study on new media’s effects on radio. The company collected 400 respondents between the ages of 15 and 64 to complete the study about new media usage and its effect on broadcast radio listening. In the study, Paragon focused on new media including satellite radio, internet radio, MP3 players, podcasting and personalized CDs.

The latest findings show that terrestrial radio is the #1 source for listening to music. When asked “What is your primary source for listening to music?,” 51 percent of respondents said radio. Purchased CDs were next with 30 percent of the vote, and radio also beat out television, personalized CDs, music downloads, satellite radio and Internet radio.

Need more proof? The National Association of Broadcasters cites two additional studies in a recent newsletter:

Michigan State University found that few are giving up their traditional radio habits. Seventy-nine percent of respondents said they’ve spent as much or more time listening to local radio compared to last year. And, 95% expect to listen as much or more local radio in the coming year. A whopping 88% think their local station provides valuable service to community. And half of those surveyed with satellite radio reported reception problems while driving.

Eastlan study found more than four out of five Americans have no interest in subscribing to satellite radio. The findings were nearly identical to a 2001 Eastlan study. Only five percent of Eastlan study respondents were satellite radio subscribers.

Okay everybody… go back inside. The excitement’s over, nothing to see here. Let’s get back to work.