Buy the content, not the channel

In the future, listeners will buy the content, not the channel. They’ll be more apt to listen to what’s ON your station, not your (radio) station itself. … Talk to the TV networks and they’ll tell you that creating content is a risky, expensive business. But a handful of hits make all the risks worthwhile. The radio industry will have to awaken to new market realities: Investment, trial, failure, success. More programs, less programming. There will be no free lunches and no shortcuts. It will not be possible to operate multi-million dollar franchises like an FCC-licensed CD player.

Once again, Mark Ramsey demonstrates real insight into what’s happening in/to the “radio business”

Local ink for LHP

News TribuneThe local newspaper did a nice feature story on The Living Healthy Podcast, complete with some nice pix of Dr. Domke and his Faithful Indian Companion. The sub-head (“Domke joins growing number of doctors who offer advice via podcast”) seemed like a bit of a stretch. I’m unaware of any physicians in mid-Missouri who are podcasting. In fact, if you know of any podcasting docs anywhere in the state, send me a link.

The reporter who wrote the piece, Natalie Fieleke, was trying to find something of a trend here and had to reach a bit to find any medical podcasts (Johns Hopkins, Arizona Heart Institute, Mayo Clinic, etc). But that’s okay. I think Henry is just early to the dance on this. As of this posting, it doesn’t appear the article is on the News Tribune website. If I find it, I’ll add a link.

The goal of our little podcast is to provide information to Dr. Domke’s patients (and others) and a little MSM pub can’t hurt. Thank you, Natalie.

Couch Change: 02.19.06

Single-digit revenue gains for commercial radio (US) forecast for 2006 (iloveradio.org) … Friday was Rick Sellers’ last day on the the air at KMRY, Cedar Rapids, IA. I knew Rick during his WMT days. Rick owns and manages KMRY … Hadn’t checked on the Frappr map for a few weeks but delighted to see that didgeridoodler Jamie Nelson (Larkspur, CA) has made it coast-to-coast. Looking forward to seeing Jamie (and all the rest) at Gnomedex 6.0 in late June … Jim Mathies is developing a feed reader. I don’t pretend to understand what he’s doing but I can tell you that he’s a clever boy and likely to come up with something wonderful. Stay tuned … Andy Rooney wonders if we should be honoring all presidents. Me too.

All we need is an ending

I have this idea for a screenplay but I’m thinking it’s already been done. And, if not, I don’t have an ending.

Famous female rock star breaks off high-profile engagement to equally famous sports figure. This tough, smart, independent woman hears her biological clock ticking and decides to have a baby on her own  and worry about meeting Mr. Right later (or never). But she needs sperm donor. The normal procedure sounds cold and sterile so she decides to do it the old fashioned way and starts looking for the lucky guy. Several humorous, unsuccessful candidates later, she’s about to give up when fate brings her together with The Guy.

He’s a romantic who wants nothing to do with the scheme but gets tricked into the sack and the deed gets done. She tries to give him a bunch of go-away money but he doesn’t want it and just goes back to his anonymous life.

A few months pass and the media notices that Famous Female Rock Star is in a family way and goes searching for the father. Relentless Reporter tracks down The Guy.

So we’ve got Girl-Meets-Boy…Girl-Loses-Boy… but I’m stuck on how to get them back together.

And I’m thinking this movie has already been made but I can’t come up with the title. Sounds a little like Notting Hill. Any of you film buffs out there help me out on this? Have I seen this movie and just forgotten it?

I kind of see Kevin Connolly as The Guy. And maybe Sienna Miller as The Rock Star? Would help if she could sing but not critical.

I’m gonna keep working on this because I want a happy ending for the Famous Female Rock Star.

2006 Commodity Classic in your pocket

This is such a good idea. First time I’ve seen it but I predict it will be routine in the not-to-distant future. AgWired’s Chuck Zimmerman will be blogging the 2006 Commodity Classic:

All the pictures I take and video and audio I record will be pre-loaded onto a video iPod. One of those things will be country music star Michael Peterson’s performance that’s being sponsored by New Holland. Once we know who the winner is Michael will record a personal message which we’ll also load onto the iPod. And, there’s more. We’ll also load Michael’s newest CD, “Down on the Farm,” which you can currently only purchase from your local New Holland dealer. It won’t be out in stores until later this spring.

Or you could hand out some key-chains.

Altman films “A Prairie Home Companion”

“It is an imagined last show and so it’s in the context of being taken over by a radio conglomerate, which is happening to a lot of radio shows at home.” Written by Garrison Keillor and starring Meryl Streep, Woody Harrelson, Tommy Lee Jones, Kevin Kline and Lily Tomlin. [Reuters story]

I always liked the Wolfman Jack scenes from American Graffiti. Something about being on the air, alone in a radio station at night. Something we’ll never experience with podcasting. That real-time connection with listeners in the middle of the night. Sigh.

Agribloggers wanted

Chuck Z. (AgWired) already has more business than he can take care of and he’s looking for bloggers and podcasters:

Passionate about agriculture. Willing to write one or more articles per day at least 5 days per week. Can be brief and yet offer significant information and ideas. Computer literate (knows how to make a hyperlink, Google’s to find out stuff, etc.). Already blogs would be nice. Can take a decent digital photo and edit it. Owns a digital camera and notebook computer.

I don’t care if you have a “day” job. I don’t care if you’re currently unemployed even. What I will care about is quality, self-initiative and dependability.

My first thought was anyone with this skill set has or can land a full-time gig. They don’t have to take digital piece work. But maybe you like your day job (with 401k and health benefits) but would like to indulge your “passion for agriculture” in your spare time…be part of a communications revolution…and pick up a few bucks to boot. Maybe you’re an FFA student working your way through college. Maybe you’re a radio news guy making $22k.

I have no doubt Chuck will find his bloggers and podcasters. And he won’t care if they work in their pajamas.