Category Archives: Media & Culture

When is it time to unplug?

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From a Reuters story about a new grass-roots movement in which tech geeks, Internet addicts, BlackBerry thumbers and compulsive IMers are unplugging (if only for a day)

“I realized it was a problem when I would sit down to check my email and it was almost like I would wake up six hours later and find I was watching videos of puppies on YouTube.

“I’d try and think what I had been doing for the past two hours and I had no idea. I associate that kind of time loss with blackouts when you’re drunk.”

“I have dream blogged. I have surfed the Internet in my dreams sometimes. If I start hearing imaginary incoming message chimes on my computer when I am out in the back yard, it tells me I have spent too much time online.”

I’ve posted before that I can’t quite remember what I did before I started blogging. And it’s even harder to recall what I did before the Internet captured my attention (and time). That’s probably not a good sign. But what was I doing with my time before I got my first computer, sometime around ’85 or ’86?

Perhaps I’m just rationalizing, but I think the time I’ve spent online, blogging or reading blogs (and news), has been positive for me.

I’m less argumentative. Perhaps because I dump my views and opinions here and, somehow, feel less need to yak about them. I’m better informed about many more topics. I watch less television.

Some of my best friends are people I’ve met online.

But the greatest personal benefit has been the creative outlet. Bearing mind that “creative” is relative.

[Thanks, Chuck]

Right of the Dial (The Clear Channel Story)

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I’ve been around radio most of my life. My dad was a radio guy. I became a radio guy. And I was doing affiliate relations for our radio networks when things started to change in the late 90’s, when federal media ownership rules were relaxed and companies like Clear Channel started buying up hundreds of local stations.

BustedradioAlec Foege has written a book –Right of the Dial– that tells the Clear Channel story. According to the review in the New York Times, Foege tried to give the company the benefit of the doubt.

“I was not out to do a hatchet job,” he writes in the preface to “Right of the Dial,” “but rather to get to the bottom of a company that I suspected had gotten a raw deal as its bad publicity had snowballed.”

The reader need wait only three paragraphs before Foege renders his final verdict: “Having spent a lot of time talking to some of the company’s most prominent critics, as well as some of its most devout supporters, I have concluded that Clear Channel is indeed to blame for much of what it has been accused of.”

The Internet and iTunes and all the rest were going to have a big impact on radio, no matter what. But I have to wonder if local radio stations might not have been better prepared for the challenges if they hadn’t been gutted and commoditized by the Clear Channel’s.

Nawww.

[Thanks, Henry]

More Seth Godin: “Build trust before you need it.”

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“The best time to look for a job next year is right now. The best time to plan for a sale in three years is right now. The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.” [Full post]

The only sales I’ve ever done was in the form of affiliate relations for our networks. Whenever a new GM took over at a radio station, I felt like the clock started ticking. My challenge was to meet, get to know and earn the trust of the new boss BEFORE I needed something from him/her. There’s just no shortcut to building trust.

Clever use of Twitter by a Florida stop-smoking group.

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QwitterQwitter lets you keep track of how many cigarettes you smoke each day; keep a journal of your thoughts an feelings (“I’d KILL for goddamn cigarette!”); view your progress and follow and support other fiends.

All kidding aside, I can see how this might actually work. If I tweet, “It’s three o’clock and I have not smoked all day” …and my friends George sees that, it might help him hang on.

I could see this working for any number of support groups. “I’ve lost 5 pounds this week and had 3 Ritz crackers for lunch.”

Will Twitter be bigger than Facebook?

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The guys (no gender implied) at AdRants are big fans of Twitter:

“Writing on Entrecard Graham Langdon makes the argument Twitter will be bigger than Facebook. He’s right. Twitter is many things but it lacks the baggage and some of the “creepy” aspects of Facebook. All within 140 characters, Twitter is IM, email, mobile app, chat room, focus group, news source, a wall on which to bounce ideas, a research resource, presence indicator.

It’s usually the simplest of things that have the most value. Facebook is bloated. Twitter is Internet Lite (I refuse to dub it anything with a 2.0 attached). It’s a simple but ever so powerful interface that brings so many things together and functions as a jumping off point to an endless collection of resources and information.

It’s pretty much guaranteed you’ll interpret this as idiotic puffery but until you use Twitter, really use it for a while, you won’t really understand what you’re missing and you don’t realy have the right to comment. Seriously. Give it a try.”

I confess I’ve given up trying to explain Twitter. And it took me more than a year to come around.