I wasn’t much into punk and can’t say I really understood it. The video draws some interesting comparisons. [via Hear2.0]
Category Archives: Media & Culture
Jeff Jarvis on “the Nielsen Revolt”
“The presumption of old media was that everyone in the audience saw every advertisement and that’s why ads were bought on the basis of the size of the audience. Size mattered. But today, what advertisers really want is verification that their ads reached the audience they were sold – not just in size but in relevance.”
Creativity
Leo Babauta has a very good list of tips on how to cultivate your creativity. Here are a few of my favorites from his list:
- Shut out the outside world.
- Reflect on your life and work daily.
- Just get it out, no matter how crappy that first draft.
- Teach and you’ll learn.
- Drink ridiculous amounts of coffee.
- Write all ideas down immediately.
- Turn your work into play.
- Get lots of rest. Overwork kills creativity.
- Don’t force it. Relax, play, it will start to flow.
- Do it when you’re excited.
- Don’t be afraid to be stupid and silly.
- Small ideas are good. Don’t need to change the world — just change one thing.
- When something is killing your creativity, kill it.
- Most of all, have fun doing it.
If I might add one idea to this excellent list (be sure to check out the full list from link above), you have to be in an environment that will allow (better yet, encourage) creativity. I’ve been so blessed for most of my working life. I guess this means working for the right company or working for yourself.
Doonesbury takes us inside C Street
Shop Talk: SEC Digital Network
The Southeastern Conference is getting ready to launch the SEC Digital Network. They’re working with a company called XOS Digital and are touting: “…nearly 10,000 hours of original and exclusive SEC content anytime, anywhere through online video syndication, digital downloads, and exclusive live-streaming and on-demand video content.”
If I understand this correctly, this does NOT include live streaming of actual game broadcasts. Those are protected by the rights holders. Companies like ours. So what content will be available?
- Highlights
- Complete game replays
- Breaking SEC news in real-time
- Post-game interviews
- Tailgate events
- Behind-the-scenes pep talks
- Press conferences
The company I work for is associated with some SEC schools: Alabama, Mississippi State and South Carolina.
Remember that saying about the farmer’s pig? We eat everything but the oink? Well, companies like ours pay lots and lots of money for the marketing rights to this big schools and we have to sell everything but the oink to recover that investment.
But you can only put so many commercials in a radio or TV broadcast; only so many logos on a big scoreboard; only so many ads in a program (as you can see, I don’t really know everything we sell).
And if God isn’t making any more land, she’s not making any more avails in a football broadcast. So everyone is looking for ways to generate more programming, more content, to support additional advertising. The SEC Digital Network would seem to be doing this.
And the fans have a nearly insatiable appetite for anything related to their team. And if the SEC does this right, with lots of fan engagement and interaction, and fully mobile… they’ll have a winner.