This Friday, June 4th, will be my 20th anniversary of working for Learfield Communications. I was going to wait until Friday before posting a few thoughts but you never know what’s going to happen. I have to say I’m having more fun now than at any time since joining the company. I like most of the people I work with enough to endure the few I don’t. As I searched for some fitting metaphor or symbol for the past two decades, I spotted my Wright Arch-Preservers on the closet shelf. I bought them sometime during my first week or so with the company on the recommendation of Jim Lipsey. I paid more than a hundred bucks for them in 1984. I didn’t know you could pay that much for a pair of shoes. Jim assured me they would last a long time.

Ten or twelve years ago I went back to the store where I purchased the shoes. They carried the same line but even from across the room you could see the quality and workmanship was no longer there. If I had to guess I say the shoe company was more profitable than ever.

I don’t wear that pair of shoes much anymore because I don’t have to wear a suit much anymore. I’ve re-soled them countless times. They are not really fashionable any longer and look a little worn up close but I can’t bring myself to toss them. The days of buying shoes you keep and wear for 20 years are probably long gone.

I started working for Learfield Communications on June 4th, 1984. When that rolls around again it will The Big 20. Annother one of those “ends in zero” anniversaries. I kept all of my pre-computer calendars (Day-At-A- Glance, Day Timers,etc). That first month it was one of those desk blotter/month calendars. Lots of memories. On my first day, my predecessor –Jeff Smith– presented me with a list of projects-in-progress. An interesting snap-shot of the regional, radio network business in 1984. We were trying to get programming cleared in Kansas City and St. Louis. We called them “custom casts” and they worked for a while. We organized a series of debates between the candidates for governor (we fucked up the broadcast). We cooked up a statewide public opinion poll that got us a lot of ink (not all good). But my favorite project was a series of daily, one-hour talk shows featuring shills for various associations. On Monday, somebody from the Missouri Chiropractors Association; on Tuesday an optomotrist; on Wednesday a podiatrist; etc. Station managers just laughed at me. Rule One: Don’t let commissioned sales reps cook up your programming. Looking back, I must say I’m surprised how little our networks have changed. For some reason, I’m reminded of something Charlie Warner said. Your method of distribution defines the nature of your business. That was true back in the days of land-lines and analog satellite distribution and it’s sill true as we move more and more content to the web. Maybe it’s all about band-width. Radio stations have a bunch and you can move a lot of data over those frequencies. Factor in that those frequencies are rare commodities, granted by the FCC. No competition. Fast forward to a world where any DJ/reporter/entertainer/you-name-it can reach an audience. New ball game?