Media Room Etiquette

Fellow-blogger Chuck Zimmerman (the KING of the event bloggers) is covering the Commodity Classic in Grapevine, TX. It’s a big farm show (for lack of a better term). So big, in fact, they had to post some rules for “Media Room Etiquette,” including this definition of working meida: “journalists, broadcasters and camera operators.”

“Media company officers, advertising sales representatives, and support staff DO NOT qualify as working media, UNLESS their PRIMARY purpose for attending Commodity Classic is to specifically engage in gathering and/or reporting news about Commodity Classic events, trade show activities, and/or grower organization meetings.

Commodity Classic staff reserves the right to examine recent samples of news work product to determine a person’s qualifications for complimentary registration and media credentials, and at their sole discretion reserves the right to refuse anyone not meeting the minimum qualifications.”

You think the lines between public relations and news are getting a little fuzzy? Sounds like. Would love to know who did not make the cut.

Full disclosure: Learfield (the company I work for) owns a farm network that has reporters covering Commodity Classic.

Missouri Senator Claire McCaskill on Twitter

Missouri Senator Claire McCaskill has been getting a lot of interest in her use of Twitter (microblog, social networking tool, blah blah blah) to keep her constituents informed about what she’s doing. Politico recently named her to their list of the ten most influential Twitterers in DC (right behind Karl Rove).

Missourinet (network owned by Learfield, the company that pays me) reporter Steve Walsh brought up Twitter in a recent interview and the senator spoke wistfully about a day when she can “speak directly to everyone in Missouri,” describing it as “Nirvana.”

It was telling that my friend (and co-worker) Steve set his question up as “nothing at all to do with anything serious.”

Hmm. Should the day come that every elected official can speak directly to every one of the people they represent, without talking to a reporter, things could get serious (for the news media). Don’t get me wrong, we need good reporters like Steve, who can call bullshit on the politicians when necessary. They will always have a role. But it seems to be changing.

And this just in… anyone with access to the Internet can hear directly from Senator McCaskill.

“Democratization of information”

Last month I –like many others– made note of Janis Krums being among the first to report (on his Twitter feed) that an airliner had crash landed in the Hudson River. Will Leitch was in the SF offices of Twitter, working on an article for New York Magazine, as the story was breaking.

“In the midst of chaos—a plane just crashed right in front of him!—Krums’s first instinct was to take a picture and load it to the web. There was nothing capitalistic or altruistic about it. Something amazing happened, and without thinking, he sent it out to the world. And let’s say he hadn’t. Let’s say he took this incredible photo—a photo any journalist would send to the Pulitzer board—and decided to sell it, said he was hanging onto it for the highest bidder. He would have been vilified by bloggers and Twitterers alike. His is a culture of sharing information. This is the culture Twitter is counting on. Whatever your thoughts on its ability to exist outside the collapsing economy or its inability (so far) to put a price tag on its services, that’s a real thing. That’s the instinct Stone was talking about. If the nation has tens of millions of people like Krums, that’s a phenomenon. That’s what Twitter is waiting for.”

I’ve given up trying to explain the phenomenon that Twitter has become but can’t help take note of the examples that pop up almost every day.

@angelawilson does freelance work for us and works from her home. Today she had The Price is Right on (“just for background”) and one of the ladies picked to be a contestant was part of a group of women wearing shirts with their Twitter names on the front (mine is @smaysdotcom). Host Drew Cary had to explain to the studio and viewing audience what Twitter was. I hope that shows up on YouTube because I’d really like to see it.

And then this afternoon I learned (from the Twitter feed of St. Louis Post-Dispatch Reporter Tony Messenger) that some kind of big “nuke hearing” was getting ready to start in the Senate. And that there was so much interest the hearing room was so packed they had to set up closed circuit TV monitors in a room on the third floor.

I followed Tony’s Twitter feed for a bit, where I learned that one of the senators (Jolie Justus) on the committee holding the hearing, was also using Twitter to let her “followers” know what was going on. You can check out her “tweets” (you should pardon the expression) at http://twitter.com/joliejustus. Where she assured us she’d tell us more about the four hour hearing tomorrow on her blog, Fresh Meat (she’s a freshman senator?).

What does all of this mean? I’m not sure I know. Does it mean something? Yeah, I’m pretty sure it does. As Twitter co-founder Ev Williams says in the NY mag piece:

“It’s another step toward the democratization of information. I’ve come to really believe that if you make it easier for people to share information, more good things happen.”

Me too.

UPDATE: Sen. Justus started her blog as a Freshman Senator two years ago. [Thanks, JW]

Steve Outing: The all-digital newsroom

“What will it take to get one of the remaining jobs in the all-digital newsroom? Certainly an understanding of, and probably enthusiasm for, new forms of media and storytelling. The transformed newsroom will be filled with multi-functional journalists who are comfortable carrying around a digital camera and tiny video camera; who make it part of their routine to record audio for possible use in podcasts or multimedia project sound clips; who are regular users of social networks and understand how to leverage them to communicate with and attract new readers, and share some personal information about themselves as well as promote their work; and who are comfortable and willing to put in the time to engage and communicate with their readers or viewers, including participating in reader comment threads accompanying their stories.”

“With blogs at the center of a reporter’s work universe, there’s still much to do in this new kind of news operation.

Here’s what the reporter/blogger will routinely do:

1. Long-form stories and features. But in this new environment, a reporter may do fewer of these because of other duties. And they may be in a variety of formats, from simple text and video to multimedia presentations, audio or podcasts.

2. Regular blog entries (basically short articles) through the day. The reporter in this organization doesn’t wait till all the facts are in when it’s a big breaking story, but reports what’s known quickly. Additional blog updates can be added as the news event progresses. (Again, don’t take “blog entry” to mean “text.” A reporter might post video or audio to the blog, as well.)

3. Instant updates. When relevant, a reporter will put out short alerts to mobile phone news alert subscribers; to an e-mail list; as a “tweet” on Twitter or brief report on other social networks to update the reporter’s “friends” and “followers,” etc. This can take but a minute (with proper systems in place to streamline the process), and then it’s on to the write-up for the blog.”

— From Steve Outing column at Editor & Publisher