Media 101

My recent visit to Central Methodist University included a tour of the campus which wound up in the studios of what was –I believe– the student radio station. I’m not sure when or why the station went off the air but the plan is to bring it back as an internet station.

During the few minutes I chatted with a couple of instructors and students about the project, I got the impression the approach will be… traditional, for lack of a better term. By that I mean, they’ll have a control room and studios with the usual assortment of recording and mixing hardware. Instead of pumping it all out to a transmitter and tower… they’ll stream it.

As for programming, they plan to do what we used to call “block programming.” An interview program followed by a news program followed by… Music licensing issues prevent them from programming music.

The way college radio stations have always been programmed. I don’t doubt the students can learn some useful skills and gain some valuable experience doing this but I’m not sure it will prepare them for the future that is already here.

So what would I do if they put me in charge of the program for a semester?

I’d start by dropping the term “radio” and go with “media.” Not “new media,” just media.

I’d assemble production teams made up of a producer and host (and co-host?). These teams would be responsible for one 25 minute program a week. Can be any topic (more on that in a moment)

A Senior Producer and Managing Editor would coordinate these teams (using Basescamp or some similar online collaboration tool) and insure quality standards and deadlines were being met.

All or most of these programs would be produced as live feeds and podcasts. Instead of a “college radio station” (Internet or otherwise), you’d have a portal site (I hate that term) that featured each of the individual programs with a link to that programs blog (where the hosts and producer interact with listener/viewers). Show notes, comments, etc.

The central feature of the portal page would be a video section. It could be a live stream of one of the shows being recorded or some live event on campus. Or just a live webcam from the student center.

Equipment. Each team would have a laptop, a digital camera (video capable) and a small webcam. All shows would be produced on location. No reason to schlep back to a studio jammed with expensive equipment.

I wouldn’t limit this project to just students. I’d open it up to the community as well, but with students producing.

Once these podcasts are up, it’s an easy matter to track which ones produce a following. If nobody downloads, you fix the podcast or replace it. But you aren’t limited to the 24 hours of a real-time station. You can have as many programs as you have people to produce and watch/listen.

So what are the students learning here?

  • How to write, edit and tell a story
  • How to shoot and edit video and share it with the world
  • How to build an online community or tribe
  • How to produce a live webcast
  • How to take and edit photos
  • How about a course in Smart Phone Reporting?

…and so on and so forth. I’m not an educator so there could be lots of things wrong with this approach. I’m pretty sure it would cost a lot less than a more traditional approach while involving many more students (in and out of the communications program). If you have suggestions on this mythical program, please include them in the comments. Or, if you see flaws, post those as well.

PS: I think this might be a powerful recruitment tool, as well.

UPDATE/12.08.08: On a recent edition of NPR’s Morning Edition, Steve Inskeep interviewed journalist Sreenath Sreenivasan who, within an hour of the attacks in Mubai, began hosting a web radio call-in show with other Indian journalists, relaying what they knew. Sreenivasan used a service called Blog TalkRadio:

“BlogTalkRadio is the social radio network that allows users to connect quickly and directly with their audience. Using an ordinary telephone and computer hosts can create free, live, call-in talk shows with unlimited participants that are automatically archived and made available as podcasts. No software download is required. Listeners can subscribe to shows via RSS into iTunes and other feed readers.”

Website make-over

We relaunched our corporate website today. Same content, just a fresh coat of digital paint provided by Caffeinated Studio in Dallas. Much thanks to Trent, Brad and Rob for the design and to Joel, Phil and Andy for all the under the hood stuff.

We’ll be fixing broken links and such for days but it’s it good to have finally thrown the switch. We ripped off the previous design from GE back when a company website wasn’t all that big a deal (“Yeah, sure, go ahead. As long as it doesn’t cost much.”)

Today our company has lots of web pages “out there.” Internet, intranet, extranet, blogs, etc etc. Thousands of pages. This “Internet thing” has caught on and I no longer have to sell the idea of the web et al. Even blogs and podcasts have become part of our company culture.

I used to say I was an EMT frantically giving CPR to the Internet patient in the back of the ambulance as it meandered toward the hospital. Today, our online patient is feeling much better. Drinking apple juice and watching Oprah. I’m so glad to see him feeling better.

“10 Survival Tools for the Digital Age”

Professor Kristin Cherry teaches a beginning Radio course at Central Methodist University in Fayette, MO, and was kind enough to invite me come talk about… radio. I didn’t know what to say about “radio” so I made a list (“10 Survival Tools for the Digital Age”) of things I was pretty sure they already knew about. They didn’t. [Just click a slide to see the next one] The photo below was taken just as my presentation peaked.

I don’t have the opportunity to spend a lot of time around young people but I’ve come to believe they are no more web savvy than the population at large. They’re great at texting and know the ends and outs of Facebook… but very few are creating media or exploring.

In my group of about 25 students, only one had uploaded a video to YouTube and that was for a class assignment. Twitter, UStream, flickr? Never heard of them.

I tried to convey the idea that these –and similar tools– will be useful no matter what they do after college. What I forgot (it was a very long time ago) was that they had very little interest in next semester, let alone The Rest of Their Lives.

The instructors (and the administration!) were incredibly gracious hosts and the campus is really pretty. As always, I got much more out of this experience than the students. More on that in a future post. [Wikipedia entry for “film strip”]

Online future of journalism?

Here's what Mindy McAdams foresees:

  1. Breaking news will be online before it’s on television.  
  2. Breaking news — especially disasters and attacks in the middle of a city — will be covered first by non-journalists.
  3. The non-journalists will continue providing new information even after the trained journalists arrive on the scene.
  4. Cell phones will be the primary reporting tool at first, and possibly for hours.
  5. Cell phones that can use a wireless Internet connection in addition to a cellular phone network are a more versatile reporting tool than a phone alone.
  6. Still photos, transmitted by citizens on the ground, will tell more than most videos.
  7. The right video will get so many views, your servers might crash (I’m not aware of this happening with any videos from Mumbai).
  8. Live streaming video becomes a user magnet during a crisis. (CNN.com Live: 1.4 million views as of 11:30 a.m. EST today, according to Beet.tv.)
  9. Your print reporters need to know how to dictate over the phone. If they can get a line to the newsroom, it might be necessary.
  10. Your Web team must be prepared for this kind of crisis reporting.

She concludes by wondering "…whether the mainstream media are superfluous in these situations — or can they perform a useful service to the public by sifting and filtering the incoming reports from the center of the events?"

I hope Ms. McAdams will forgive my reposting here. She, like Seth Godin, is a blogger who deserves not to be edited or excerpted.

People with news, and people who want news

Those are two points of view examined in a recent post by Dave Winer.

“If the people with the news can publish it themselves, and they can; what’s to stop the people who want the news from reading it directly.”

Which puts me in mind of High Street Beat, a blog written by the mayor of Jefferson City. Ultimately, his readers get to decide if what he writes is “fair and honest,” but he can speak directly to them, as well as through MSM.

“When professional news people consider the Internet they think of it replacing them. Not so. It reduces their role to a bare minimum, makes them less necessary. I still want soundbites from the sources, but I want them to link to the full blog post behind the quote.”

“If reporters are to remain relevant they have to recast themselves, more humbly. Don’t think about “deputizing” us to do what you do. Instead think of the value of your rolodex, your sources. Cultivate and develop that rolodex. To the extent that you know who to call when a bit of news breaks, that’s the extent of your value in the new world, the one we live in now.”

Most of the reporters I’ve known and worked with work very hard. For not much money. But more than a few of them have viewed the companies they work for a the necessary infrastructure that makes it possible for them to report the news.

While the people running those companies viewed the newsrooms as a cog –a BIG cog, but a cog– in a machine whose purpose was to turn a profit. A classic dog and tail situation.

I’m reminded of that classic scene in Network where Arthur Jensen explains things to Howard Beale:

Jensen: The world is a college of corporations, inexorably determined by the immutable by-laws of business. The world is a business, Mr. Beale! It has been since man crawled out of the slime, and our children, Mr.Beale, will live to see that perfect world in which there is no war and famine, oppression and brutality –one vast and ecumenical holding company, for whom all men will work to serve a common profit, in which all men will hold a share of stock, all necessities provided, all anxieties tranquilized, all boredom amused. And I have chosen you to preach this evangel, Mr. Beale.

Howard: (humble whisper) Why me?

Jensen: Because you’re on television, dummy. Sixty million people watch you every night of the week, Monday through Friday.

One thing, not the only thing, but one important thing that has distinguished reporters from their readers/viewers/listeners is the reporters had a platform or medium from which to report. That distinction has blurred, if not disappeared.

The first Web President

I’m working my way through a stack stories and columns examining how the Obama campaign used the web, social networks, email and other online tools. They went so far beyond just “click here to send us some money.” Somebody on the team (some bodies) really understands this space where so many of us choose to live and work.

Here’s a couple of snippets to get started and I’ll update as we go under the category: Obama Online

Washington Post: “The nucleus of that (campaign) effort is an e-mail database of more than 10 million supporters. The list is considered so valuable that the Obama camp briefly offered it as collateral during a cash-flow crunch late in the campaign, though it wound up never needing the loan, senior aides said. At least 3.1 million people on the list donated money to Obama.”

New York Times: “The juxtaposition of a networked, open-source campaign and a historically imperial office will have profound implications and raise significant questions. Special-interest groups and lobbyists will now contend with an environment of transparency and a president who owes them nothing. The news media will now contend with an administration that can take its case directly to its base without even booking time on the networks.

More profoundly, while many people think that President-elect Obama is a gift to the Democratic Party, he could actually hasten its demise. Political parties supply brand, ground troops, money and relationships, all things that Mr. Obama already owns.”

I’ve felt since I first got hooked on Obama’s campaign that my affinity is to this particular man (and his ideas), not the Democratic Party.

An excellent source for this kind of info is techPresident.

NYT/Bits: “Mr. Obama’s campaign took advantage of YouTube for free advertising. (Joe) Trippi argued that those videos were more effective than television ads because viewers chose to watch them or received them from a friend instead of having their television shows interrupted.

“The campaign’s official stuff they created for YouTube was watched for 14.5 million hours,” Mr. Trippi said. “To buy 14.5 million hours on broadcast TV is $47 million.”

There has also been a sea change in fact-checking, with citizens using the Internet to find past speeches that prove a politician wrong and then using the Web to alert their fellow citizens.”

When every game is webcast

A few months ago I got a call from Brian Slawin. Someone told him I fooled around with streaming live video and he wanted some ideas on how to stream his daughter’s softball games so family members could watch her play. He gave Qik and Kyte a try but wasn’t happy with the results but he kept at it. This past weekend he packed up his laptop, webcam and Sprint cellular card and headed for the ball field.

“Initially, I was concerned that a wireless cellular card wouldn’t allow enough upload bandwidth to actually stream the signal, but it turned out that even at 100kbps upstream, the signal was rock solid and remarkably clear. My gear includes an HP Pavilion PC, the Sprint card, a Logitech QuickCam Vision Pro, a power strip with 1400 joules filtering and some other cables, etc…

“Turns out I got lucky…my Sprint signal was 5×5 and there was power right at the backstop plus an angled desk/bench that made for the perfect setup.  I used the Justin.tv streaming system and it was tons of fun to have about a dozen parents/friends watch each game and join in the chat with Justin’s embedded chat feature. I made like a play-by-play narrator typing out what was going on…and every now and then playing “Joe Buck” for fun.”

Webcam“I’ll need a better setup than just hanging the web cam from a couple of lanyards and a bag…when it got windy, or when there was a foul ball, the camera shook and I had to reposition it numerous times.  Likely a tripod or perhaps a platform that is more securely attached to the fence and would allow for a higher angle is what I’m going to experiment with next.”

Brian’s company has some big plans.

“I can see a time where we’d actually hire broadcast teams (students in broadcasting programs in local high schools or colleges) to broadcast the games. We’ve already begun working with a softball tournament company on the East coast and are going to try and bring this forward for next summer’s tournaments in the New York, Pennsylvania and New Jersey area.”

“But for now, I’ll continue to enjoy traipsing after my daughter this fall and into next summer as we travel to Junior Olympic softball tournaments throughout the Midwest.  Be sure to visit Warcats18Gold.com for more information about the team and if you’re nearby, be sure to come by and say hello at the Eleventh Annual St. Louis Softball Showcase in Chesterfield, MO Oct 31 – Nov 2.”

During my early radio days (’70s) there was tremendous pressure on the radio station to broadcast high school football and basketball games. We did some high school baseball but I don’t know that we ever found air time for girls softball. There just wasn’t enough time, staff or advertising support. And if one of the local radio stations didn’t broadcast the game… you had to be in the stands.

No more.

Webcasting high school football games

“Beginning this Friday, Gannett will have 12 live high school football games showing on widgets posted to USAToday.com and many of our local broadcast and newspaper sites. The games are being produced by our broadcast and newspaper sites as well as a high school AV department. Most of the games are single cam, laptop, aircard + Mogulus productions.” — Liz Foreman, Lost Remote:

“Virtual Immortality Made Easy”

Grannyfinal228x300Regular readers know  smays.com is all about getting those photos and home movies out of the closet and up on flickr and YouTube. I’ve even posted a time or two about digital immortality.

Scott Maentz and his wife are actually doing something about it. From their website: “Our mission at RememberGranny.com is to help technology challenged Baby Boomers create a legacy for future generations using today’s rich digital media and the latest Internet applications.”

RG.com has packages starting at just $99 but my favorite is the Complete Virtual Immortality Package ($499). Need some f2f help? Then you’ll want to consider the Virtual Immortality Mini-Vacation.

PS: I just went looking for some of my earlier posts where I talk about putting your life on line; paying flickr to keep your pix up forever and a day… and I can’t find them. Poor tagging. If anyone remembers some of these posts and happened to bookmark or link, drop me a line.

I’m closing in on 4,000 posts and it’s getting damned hard to find stuff.

No satellite or cable TV? No problem.

Our DirecTV works great until a heavy rain rolls in and blocks the signal. It’s called “rain fade” and you lose your signal a couple of minutes before the rain actually reaches earth.

That happened last night while we were watching the Democratic National Convention. It wa getting close to time for Obama to speak and, since we didn’t know how long it would last, I grabbed the MacBook and started streaming CNN’s live feed.

It was a little small and I didn’t bother to go full-screen because we were on the floor in the bedroom and could see it fine.

This has become so easy and mundane, it’s hardly worth mentioning. But that’s my point. Distribution is becoming –has become– a non-issue. In four years I have no doubt I would just swipe the iPhone and watch the speeh there.

Perhaps I’m still awestruck by this because I remember a time before color TV, cable, VCR, DVD, computers, web, etc.