Category Archives: Gadgets & Apps

All posts that don’t obviously fit in one of the sub-categories go here.

Location-aware Wi-Fi lets fans be part of show

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Company I used to work for is big in collegiate sports marketing so this story probably more interesting to me than many of you. But this tech will almost certainly show up in lots of places. A few excerpts from full post:

The system, developed by UK start-up Mobbra, will let organisers *send football replays, backstage interviews with pop stars, or area-specific food deals direct to fans’ phones*. It will also encourage the audience to become part of the show.

With Mobbra’s system, dubbed Massivity, organisers can *take control of fans’ phones to create spectacular effects*. For instance, the camera flashlight on each phone could be activated remotely, turning the crowd into a glittering star field. Or a team’s colours could sweep around the phone and tablet screens in the venue like a Mexican wave.

These kinds of applications are possible because Mobbra has found a way to deliver Wi-Fi to every user in a large crowd. A typical wireless access point can supply just 50 connections – so unless a venue can afford to run an access point for every 50 or so people, Wi-Fi is not guaranteed. Even then, simple radio interference can destroy any chance of stadium-wide access.

The phone side of the equation is choreographed by an app called Fangage, which tweaks the phone’s Wi-Fi settings. It will launch on the Apple and Android app stores later this month. *During a game, all phones could vibrate to tell the crowd of a betting opportunity, or a special food and drink offer*, says Walton. “You can have four streams of video, which could be replays or goals from other matches that are on at the same time. At gigs you’ll get behind-the-scenes news and backstage interviews with the stars.”

Automatic

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I’ve been using the Automatic widget/app for a couple of weeks and have found it very useful. The screenshot below is from the companion website and shows some of the data the device captures. On a recent trip from St. Louis to Jefferson City I saved seven bucks by keeping my speed (mostly) at 70 mph or below. The app beeps once when you exceed 70. I also avoided “rough breaking” and “hard acceleration.” For those with jobs that involve tracking mileage, this would be a hand/automatic way to do it.

automatic

Chipotle FM

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I eat at Chipotle’s a couple of times a week. On Friday I realized I was bobbing my head in time with the song coming from the restaurant sound system. Didn’t recognize the song or the artist. Thinking back, it occurred to me the music there was always to my liking. So I asked Google “do all Chipotle’s restaurants play the same music?” and found the answer in a story at Businessweek (yes).

Chris Golub the founder and sole employee of Studio Orca which “creates customized playlists for restaurants tired of putting their dining atmosphere in the hands of Pandora or Sirius XM Radio. His job consists of researching music, discovering bands, and asking questions such as, “Would you rather hear folky banjo music or classic Motown as you eat your steak burrito bowl?”

“Golub runs Studio Orca out of his spacious apartment in a Brooklyn high-rise. There he spends 8 to 10 hours a day researching music for Chipotle, which lets him play anything he wants. “I’m looking for songs that make you want to dance around your kitchen in your socks and underwear before you’ve even had your second cup of coffee,” he says. “Not many songs can do that.” Golub listens to about 500 songs before he finds one that will work.”

“Chipotle’s 1,500 stores all play the same music. […] Four times a month he loads up his iPod with 15 to 20 new tracks and goes to a restaurant in Manhattan’s Chelsea neighborhood to see how they sound in the store. Once a month he sends the updated list to Mood Media, formerly known as Muzak, which then streams the mix over the online service Rdio and into every Chipotle store.”