DirecTV offers smarter ad

An EarthLink spot came on DirecTV tonight and I noticed little Thumbs Up/Thumbs Down icons at the top of the screen. I punchedthe Thumbs Up button on my remote… the commercial paused…and the following offer was displayed:

“Right now, get a TREO 650 from EarthLink for $199 and get $10/month off EarthLink High Speed DSL. Interested? Allow us to send you a free brochure.”

The options were: “No, thanks anyway.” and “Yes, please send me a brochure!” I chose “No” and the ad resumed. I’m not big on coupons and special offers, but for folks that look for deals, this is a step in the right direction.

Cancellation great for ‘Arrested Development’

Lost Remote offers a fascinating alternative to today’s TV model: “Getting cancelled is the best possible thing that could have happened to Arrested Development. No longer shackled by the whim of a fickle network, “AD” can take advantage of all the technologies now available for video delivery and make more money. The model is just waiting to happen: AD, a pioneer in its style of comedy, should pioneer this, too.”

If you’re in the network business (TV or radio), this is worth a read. [via The Long Tail]

Comedy Central’s Motherload Net coming November 1st

“The Motherload Net will consist of five video-based channels featuring a mix of clips from Comedy Central’s programming as well as original content produced specifically for the broadband network.

“We’ve taken everything that is great about Comedy Central and shifted it into broadband,” explained Comedy Central president Doug Herzog. “They can program it themselves.”

The channels, offering more than 450 video clips at launch, are: Originals, TV Shows, The Daily Show with John Stewart, Comedians, and Cult Classics. Each channel will be updated five days a week, with a total of 50-80 new clips being added each week.”

Bad movies reduce movie attendance

“A study by LA-based research firm OTX found among young men 13-25, 24 percent saw fewer movies than they did in 2003 and have shifted that leisure time to IMing and playing video games. Of course, unsurprisingly, it’s also due to only 35 percent saying there’s an “excellent selection” of movies as opposed to 60 percent two years ago. Cost was also cited as a factor as well with 68 percent claiming movies have become too expensive.” [AdRants]

Shitty movies that cost too much. Crappy theaters. Endless ads for karate studios and overweight real estate agents with bad hair. We were planning to see Serenity and Mirrormask in a theater but, you know what? Screw the theaters. Not another dime. I’m gonna wait for the DVDs.

Richard Dreyfuss was in The Graduate

Richard DryfussI have no idea how many times I’ve seen that movie (1967) but I never spotted Dreyfuss. He’s only on screen for a few seconds, peeking around Norman Fell, but that was enough for Barb. For those who have seen the movie or care, it’s the appartment house scene and it really looks like Dreyfuss pushes in front of the other extras to get his face front-and-center. And since we’re knee-deep in trivia, I have to wonder if this tiny part for Norman Fell (the apartment manager) contributed in any way to his casting as Mr. Roper in Three’s Company.

60 Minutes is podcasting

A few weeks ago I had lunch with some lads in the Missouri Senate information office and we talked about podcasting. They’d heard about it but didn’t think it was anything “the members” would be very interested in. They emailed me today to say that some of the members are eager start podcasting. Whoosh.

And all my MSM buds keep asking, “Are they making any money?” Uh, no. And they’re not paying us to distribute their programming either.

Jon Stewart on the Internet

Why is Jon Stewart so much funnier than anything on “real television?” From Wired.com interview with Jon Stewart and Ben Karlin (The Daily Show’s executive producer):

It’s the idea that the content is no longer valued by where it stands, in what neighborhood it lives. What matters is what you put out there, not its location. I think that’s what people have come to learn from the Internet – it doesn’t matter where it comes from. If it’s good, it’s good.

The Internet is just a world passing around notes in a classroom. That’s all it is. All those media companies say, ‘We’re going to make a killing here.’ You won’t because it’s still only as good as the content.

Good Night, and Good Luck

“Good Night, And Good Luck.” takes place during the early days of broadcast journalism in 1950’s America. It chronicles the real-life conflict between television newsman Edward R. Murrow and Senator Joseph McCarthy and the House Un-American Activities Committee. With a desire to report the facts and enlighten the public, Murrow, and his dedicated staff – headed by his producer Fred Friendly and Joe Wershba in the CBS newsroom – defy corporate and sponsorship pressures to examine the lies and scaremongering tactics perpetrated by McCarthy during his communist ‘witch-hunts’. A very public feud develops when the Senator responds by accusing the anchor of being a communist. In this climate of fear and reprisal, the CBS crew carries on and their tenacity will prove historic and monumental.

Produced by George Clooney, GN&GL opens in October. Won’t be a dry eye in the newsroom.

LAPD Blue

NYPD Blue co-creator Steven Bochco is developing another cop show, this time for the WB. Variety.com describes it as “a young-skewing hourlong cop/mystery show revolving around two Hollywood homicide detectives at the LAPD.” Bochco says the untitled project will be “a little lighter in tone. It’s not heavy-duty or long on procedural. It owes more to ‘Columbo’ than ‘CSI.’ “

Bochco wrote a pretty fair Hollywood mystery novel a couple of years ago (Death by Hollywood) but I’m wondering if what I liked most about NYPD Blue came from the (then) tortured mind of David Milch.