Bringing the Land Rover Defender back?

“British billionaire Jim Ratcliffe hopes to resurrect the iconic Land Rover Defender (that’s no longer in production). The goal is to develop a vehicle like the Defender minus shortcomings such as poor drivability and outdated emissions and safety standards, and have it ready in the next two to three years. […] The company is hoping to build between 15,000 and 20,000 units annually. It’s too early to talk pricing but Ineos has hinted at a starting price of less than $65,000.”

Nope. Wouldn’t be the same (for me).

Will demand for oil plummet?

It would be like a game of Risk that’s been going on for three days and your three-year-old comes in and gleefully turns the board over. [CNBC]

RethinkX co-founder and Stanford University economist and professor Tony Seba told CNBC’s Street Signs that the rise of self-drive cars will see oil demand plummet, the price of oil drop to $25 a barrel, and oil producers left without the political or financial capital they have today.

“He says we are not going to stop driving altogether, just switch to self-drive electric vehicles, which will become a much larger part of the sharing economy. And these electric vehicles are going to cost less to both buy and run. […] There will be no more petrol or diesel cars, buses and trucks sold anywhere in the world within 8 years. Which also means no more car dealers by 2024.”

“China wants to get electric, plug-in hybrids and fuel cell cars to account for 20 per cent of all auto sales by 2025, while India aims to electrify all vehicles in the country by 2032.”

Arkonik Custom Land Rover Defender

This morning I heard about Arkonik, a company in the UK that does custom restorations of vintage Land Rovers. I submitted my name and email address on their website and within 5 minutes got a call from Tom Maxwell who might just be the best phone salesman I’ve ever encountered. He talked for half an hour but it was all good stuff. A full-on core dump. Where I could get no information from the Cool & Vintage guys, I got more from Tom than I could process. (D90 below is just a sample image from their website)

It’s becoming clear I’m gonna drop a bundle if I want to own a Land Rover D90. Did I mention the 12 month wait? This is clearly a seller’s market. Much more like buying/investing in fine art than driving a new Prelude off the lot. Or a bespoke suit on Savile Row. Deep water for a small town boy like me. But I’m hooked. Unless I get unhooked. From the jump Tom (and others) have stressed how much are and attention a 25 year old vehicle demands. It’s really more like buying a Golden Retriever than a truck. So why the hell is the Defender worth so much?

“I’ll tell you why: because it’s so damn cool. Yes, it’s loud, and rough, and slow, and unreliable. Yes, the Jeep Wrangler is better than the Defender in every objective way. But that’s the point of the Defender: it’s unique. It’s special. It’s unusual. The Jeep Wrangler is for people who leave their dealership license plate frame on. For people who drive past six gas stations to get to a Texaco two miles from their house because gas there is three cents cheaper.” (Jalopnik)

Stay tuned.

Cool&Vintage Interview

That is how Ricardo Pessoa — the founder of Cool & Vintage — decides which cars to restore. I found several interviews and articles about Ricardo and his company.

“We are a couple of creative guys that have marketing/photography/fashion/filmmaking backgrounds and this is our take on cars. We were already dealing with restorations since we were driving mainly classic cars in our everyday life. We try to create the environment that will inspire people to use the cars, whether you buy it from us or not. The concept behind the company is to enjoy life through experiences and cars do that for us because we love to travel by car.”

That works for me. As does this:

“The new generation doesn’t want to buy from big, mainstream companies — they’re selective and look for small businesses who really care about their product and have a brand they can connect with”, comments Founder Ricardo Pessoa.

I’ve found lots of photos of the cars and the workshop but none of Ricardo yet. I’ll see if I can get one of him and the boys with “my” Land Rover.