Dallas Mavricks owner Mark Cuban says bring back the live commercial so neither the viewer (nor the advertiser) will know what to expect until it happens. Calling them Reality Commercials, Cuban claims implementing such a thing would not be a technical challenge or a creative one but it would entail a whole lot more work. I don’t watch TV ads now but I just might watch a few if they were live. Could we make this work in our network newscasts? Doubtful. Our clients probably woudn’t like it. Our sales reps wouldn’t like it. Our anchors wouldn’t like it. But our listeners might. [via AdRants]
Category Archives: Business & Marketing
Net ad spending to overtake radio in 2008
Zenith Optimedia Group has revised it’s global ad spending outlook and now predicts the Internet will overtake worldwide outdoor ad spending next year, and will catch up with radio (which will have a 7.9% share, down from 8.5% in 2005) in 2008.
If you’re a radio station manager, you a) do not believe this forecast for one minute; b) think it might be true but have no clue what to do about it; c) don’t care if it’s true or not because you plan to retire in a couple of years anyway. [Radio Business Report]
Cardinals giving away free XM Radios
The St. Louis Cardinals plan to offer 50,000 fans a free radio that can pick up the broadcasts via XM Radio – which carries all major league games via satellite transmission. The catch is that to get the radio, a six-month subscription for the service must be purchased – and that sells for about $13 a month. The move is being made to try to appease those who have lost access to the broadcasts because of the club’s move from KMOX (1120 AM) to KTRS (550 AM) as its flagship station. KTRS’ signal has a much smaller reach at night, when most of the games are played, than does KMOX. [STL Today via XM Ben]
Dave Winer: Why should your company be blogging?
“Asking why you should use blogs is like asking why you should answer the phone. It might be a customer, a developer who wants to use your services, or a reporter who wants to write about the company. Your competitors answer the phone, so you should too.” — Dave Winer’s
Posted by Clyde
It’s a little too early to say that our company is blogging (corporately). But there’s a teensy, weensy spark that could become a flame. Clyde Lear –our CEO/President/Founder and All Around Good Guy– has dipped his toe in the blog pond. Several us always thought he’d be a natural and today’s post would seem to confirm that. For reasons known only to him, he asked a few employees at random what they were reading and posted the results. Why do I think this is worth a mention?
No news release. Nothing about our company’s growth. Just a little nugget about the people that make up our company. He didn’t ask the senior management staff what they were reading. He walked down the hall and asked the folks in the cubes. Clyde was once a journalist and has always been a good writer. I hope he becomes a regular blogger. He’ll have interesting and important things to say.