Category Archives: Business & Marketing

Google deal with CBS Radio imminent?

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Merrill Lynch broadcast analyst Jessica Reif Cohen expects Google will team with a CBS Radio in a wide-ranging advertising deal. In a nutshell, Google would allow advertisers to bid for radio airtime using some of the same functionality as its online sales tool. But again, no deal has been announced.

Cohen estimated that a Google deal to sell 10% of CBS Radio’s advertising inventory would generate approximately $200 million in revenues and that the upside for CBS would be two-fold: “1) attracting new (likely smaller) advertisers to its platforms a la Google’s experience with search, and 2) creating a more efficient sales model that reduces the friction/cost of selling advertising.” [LostRemote]

Seth Godin on the iPhone

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Seth says there are two kinds of people in the world:

“The folks that want (need!) an iPhone, and those that couldn’t care less. And of course it’s not just Apple and it’s not just phones. It’s every single industry in the world. You’re not likely to convert one group into the other. What you can do is decide which group you’d like to market to.”

There you go. I am in the first group and Jobs sold me in the first five minutes.

Marketing through cell phones

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Brandweek has a good article on how marketing on cell phones is finally starting to work:

“Crammed into his seat on his way into Manhattan, a businessman uses his cell phone to log onto Weather.com just to see if there’s some sunshine on the way (“Seventeen inches of snow expected by the weekend.”) Just then, a bright blue banner ad with white lettering pops up on and grabs his attention: “Aruba” …He clicks on the banner ad, and his phone dials an 800 number, connecting him to an Aruba Tourism booking agent. “

The article includes several good examples.

Why social media is important to marketers

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I don’t know how old this info is (or how accurate) because I can’t find the original post, which is somewhere on the Church of the Customer Blog. Bart Cleveland includes these factoids in a recent post at Small Agency Diary (AdAge.com) to underscore why social media is important to marketers:

  • By March 2006, 84 million Americans had broadband at home, a 40% jump from 2005 figures
  • By March 2006, Pew estimated 48 million Americans were regular online content creators
  • By the end of 2005, 139 million people in the world had a DSL (broadband) connection
  • In 2005, $6.7 billion worth of digital cameras were sold in the U.S.
  • About 41% of all cell phone owners use them as content tools
  • By the end of 2005, just over 1 billion people were online — that’s 1/6th of the world
  • Asia represents the world’s most populous online segment
  • By July 2006, 50 million blogs had been created and their number was doubling every 6 months
  • About 7,200 new blogs are created every hour
  • By 2006, 10 million people were listening to podcasts in 2006; by 2010, it’s expected to be 50 million people
  • About 100 million videos are viewed every day on YouTube; about 65,000 videos uploaded every day
  • In 2006, MySpace had over 100 million registered members, most of them from the U.S.

When advertisements become recommendations

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“As we move to an age where the only true advertisements are recommendations, what is the role of the traditional advertisement going forward? Recommendations I understand. They can come in many shapes and forms. People you know and trust telling you about products and services they like … A matching engine that takes your “buying” intentions and connects them with someone else’s “selling” intentions.”

[JP Rangaswami via gaping void]