“the future of any audio entertainment that is financed by advertisers is a future where the content is child-safe and Disney-friendly – a future specifically monitored by agents with agendas to ensure that the inoffensive, the harmless, and the docile float to the top of what’s “acceptable.” – Mark Ramsey (Hear 2.0)
Which only means that we’ll have to pay for the good stuff.
“Personal branding is something I get a lot of questions about. People often ask me what they should do in order to get an established name out there and be seen as a major influencer in their industry. The reason they want this is because the second you accomplish this, the opportunities will come your way and you’d be amazed at the kind of business or money that just lands in your lap.” — Neil Patel at Pronet Advertising
I don’t remember hearing much about “personal branding” before blogs and podcasting. But if there is an “smays brand,” you’ll find it here.
I had lunch today with Chuck Zimmerman and it would be hard to find a better example of this concept. He and his wife Cindy work too hard to say the money “just lands in (their) lap,” but they’ve certainly created a unique brand in the world of agriculture marketing. I’d love to share some of Chuck’s amazing success stories but before he pays for lunch, he makes me sign an NDA.
What’s your brand?
“The NBA has launched an elaborate series of interactive milieus in the popular online virtual world Second Life, including a 3D NBA store, a mock NBA arena and even a press center where Web users can roam and play using video-game-like avatars.
Second Life, which claims close to six million registered users worldwide and is visited by more than a million or so every two months, has increasingly become a testing ground for marketers and media companies. The new NBA Headquarters in Second Life is the first such exploration of the virtual world phenomenon by the league.”
[MediaWeek.com]
“Radio giant Clear Channel is getting into the social networking business. The company’s online music and radio division is introducing a dozen station-branded social networks in the coming months. Each social network will function essentially as mini-MySpace, but will be focused on the local community served by the station running it.
Not only can Clear Channel monetize the sites with targeted online spots from local advertisers, he says but also people using the networks have a better chance of making lasting connections with other users because they will share more regional affiliations. By contrast other social networks are focused on national and even international audiences.
Each social network will have a user experience similar to MySpace, Facebook, Bebo and others offer. Users can create profiles, customize them with HTML codes and widgets, upload photos, music and video, blog, and add friends. Users will also be able to customize their profile pages with videos from Clear Channel’s catalog of over 6,000 music videos licensed from major and independent labels.”
— Billboard
This is pretty close to home but I’m proud to report that our CEO writes pretty much everything he posts to his blog. He might ask me to add an image to one of his posts if he’s on the road, but nobody is ghosting his blog.