“The presumption of old media was that everyone in the audience saw every advertisement and that’s why ads were bought on the basis of the size of the audience. Size mattered. But today, what advertisers really want is verification that their ads reached the audience they were sold – not just in size but in relevance.”
Category Archives: Business & Marketing
Who’s watching the news?
I’m not really sure, but they must be a bunch of old fuckers, based on the sponsors of tonight’s NBC (first group) and ABC (second group) network newscasts.
- Ford Taurus
- Omnaris Nasal Spray
- Olay Body Wash
- Total Cereal
- Toviaz – for over-active bladders
- Imodium – for diarrhea
- Dr. Scholls – for tired old feet
- Advair – asthma and emphysema
- Spiriva – asthma and emphysema
- Lanacane – itch cream
- Olay Pro X – wrinkle cream
- Miralax – laxative
- Zyrtec – allergy medicine
- Ford Taurus
- Crestor – cholesterol
- Ford Taurus
- Toviaz – over-active bladder
- Friskies Cat Food
- ThermaCare – heat wraps
- One-A-Day 50+ for men
- Omnaris – nasal spray
- Levitra – erectile dysfunction
- Dove Moisturizer
- Plavix – poor leg circulation
Is that the most depressing list you have ever seen? Could there be one living soul under the age of 60 watching these newscasts? Is network news in trouble? May-be.
“If you’re not responding, you’re not seen as an authentic brand”
“If you’re not responding, you’re not seen as an authentic brand”
The eye rolling and derisive snorting I used to get by mentioning Twitter have been replaced by a thin-lipped, folded arm silence. Due in some part, I’m sure, to stories like the one in today’s Wall Street Journal:
“Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re also assigning senior leaders to craft corporate strategies for social media.”
“Some companies are training staffers to broaden their social-media efforts. At Ford, Scott Monty, Ford’s head of social media, plans to soon begin teaching employees how to use sites like Twitter to represent the company and interact with consumers.
Coca-Cola Co. is preparing a similar effort, which initially will be limited to marketing, public affairs and legal staffers. Participants will be authorized to post to social media on Coke’s behalf without checking with the company’s PR staff, says Adam Brown, named Coke’s first head of social media in March.”
If you want my business, you’ll listen to what I have to say, and respond. Or suffer a PR shit storm.
http://online.wsj.com/article/SB124925830240300343.html
The eye rolling and derisive snorting I used to get by mentioning Twitter have been replaced by a thin-lipped, folded-arm silence. Due in some part, I’m sure, to stories like the one in today’s Wall Street Journal:
“Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re also assigning senior leaders to craft corporate strategies for social media.”
“Some companies are training staffers to broaden their social-media efforts. At Ford, Scott Monty, Ford’s head of social media, plans to soon begin teaching employees how to use sites like Twitter to represent the company and interact with consumers.
“Coca-Cola Co. is preparing a similar effort, which initially will be limited to marketing, public affairs and legal staffers. Participants will be authorized to post to social media on Coke’s behalf without checking with the company’s PR staff, says Adam Brown, named Coke’s first head of social media in March.”
If you want my business, you’ll listen to what I have to say, and respond. Or suffer a PR shit storm.
“I just work here”
During my affiliate relations days, it wasn’t uncommon to run into a radio station manger who had a beef with one part of our company and took it out on the division I worked for. And I’m certain it went the other way, too.
In my desperation to save an affiliation, I’m sure I said, “But that’s not me. That’s a completely different part of our company. You can’t punish me for what they did.”
Wrong. He can and he did. It was all Learfield as far as he was concerned. Seth Godin reminds us of this in today’s post:
“If you’re not proud of where you work, go work somewhere else. You don’t get the benefit of the brand when it’s hot without accepting the blame of the brand when it’s wrong.”