Category Archives: Business & Marketing

Monsanto Twitter silence on AP story

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I just spotted (in Google Reader) an Associated Press story about Monsanto with the headline: Monsanto seed business role revealed. Here’s the first graph:

ST. LOUIS — Confidential contracts detailing Monsanto Co.’s business practices reveal how the world’s biggest seed developer is squeezing competitors, controlling smaller seed companies and protecting its dominance over the multibillion-dollar market for genetically altered crops, an Associated Press investigation has found.

I was curious what the twitterverse was saying about the story and found an endless stream of links and comments. No surprise there.

I’ve been following one of Monsanto’s Twitter feeds (@monsantoco) for a while and dropped into see how they were responding to the story and the Twitter buzz.

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Nothing since Friday morning at 9:10. Hard to draw any conclusions without know more but with almost 3,000 followers, why wouldn’t you use Twitter to “engage in the conversation.” If not now, when? If not Twitter, how? If you’re going to use social media to tell your story, you gotta be there if/when the story gets unpleasant or be conspicuous by your absence.

Depending on the serious of the AP investigation, there are probably lots of emails and phone calls and maybe even a few meetings, to decide if/how/where to respond to the story.

If anyone on Learfield’s senior management team are reading this, take a few minutes at your next meeting to talk about how you would respond to a big, negative story about our company.  I really think we could engage quickly without making our lawyers all jittery and nauseous.

Disclosure: Monsanto is an advertiser on at least one of the radio networks owned by the company I work for.

UPDATE: Monsanto did get a response up last night. And linked to it from Twitter. Probably hard for a company that large to move any faster.

Matt Taibbi: Obama’s Big Sellout

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“Barack Obama ran for president as a man of the people, standing up to Wall Street as the global economy melted down in that fateful fall of 2008. He pushed a tax plan to soak the rich, ripped NAFTA for hurting the middle class and tore into John McCain for supporting a bankruptcy bill that sided with wealthy bankers “at the expense of hardworking Americans.” Obama may not have run to the left of Samuel Gompers or Cesar Chavez, but it’s not like you saw him on the campaign trail flanked by bankers from Citigroup and Goldman Sachs. What inspired supporters who pushed him to his historic win was the sense that a genuine outsider was finally breaking into an exclusive club, that walls were being torn down, that things were, for lack of a better or more specific term, changing. Then he got elected.”

Oh dear. Who’s my favorite political reporter? Who’s the guy I always turn to for the hard, profane truth? That’s right, Matt Taibbi. The graf above is the lead to his latest piece in Rolling Stone. And this, sums it all up:

“What we do know is that Barack Obama pulled a bait-and-switch on us. If it were any other politician, we wouldn’t be surprised. Maybe it’s our fault, for thinking he was different.”

“The Bad Managment Stimulus”

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The always brilliant Scott Adams on entrepreneurship:

“The Dilbert Principle observes that in the modern economy, the least capable people are promoted to management because companies need their smartest people to do the useful work. It’s hard to design software, but relatively easy to run staff meetings. This creates a situation where you have more geniuses reporting to morons than at any time in history. In that sort of environment you’d expect the geniuses to be looking for a way out, even if Plan B has a low chance of success.

Big companies with bad managers are the ideal breeding ground for entrepreneurs. Employees are exposed to a wide variety of business disciplines, and can avail themselves of excellent company-paid training and outside education. When you add broad skill development to the inevitability of eventually getting a moron for a boss, thanks to frequent internal reorganizations, it’s no wonder that big companies spray entrepreneurs into the environment like the fountains at Bellagio.”

Mr. Adams’ book, The Dilbert Principle is the last management book I read and gave me the courage to begin planning my escape from management.

Newspaper ads: Bought or sold?

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I don’t think I’ve ever met a newspaper advertising salesperson. Given that (until recently?) newspapers are jammed with ads, doesn’t that seem odd? During my Radio Years, I wrote countless commericals and it was common to start from an ad torn from the local newspaper.

My sense back then was that businesses “bought” newspaper ads rather than having to be “sold.” A grocery store HAD to have the weekly specials in the local paper.

I suspect far more time an effort went into the layout of the ad than the selling.

If we have any current or former newspaper sales people reading this, leave us a comment. I’d love to know more about the sales process and how it has changed or is changing.

WordPress, StudioPress, Thesis. FTW.

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TS-thumbnailWe completed a make-over of one of Learfield’s websites yesterday. Like most companies, we’re watching our expenses, so I was pleased to bring it in for the $59 I paid for the theme (not counting my time and some IT help with site prep).

Since the beginning of the year, we’ve converted a dozen websites to WordPress and the process has gone very smoothly. With 50 users working in half a dozen offices, we needed a very friendly content management system and WordPress has delivered. Both for the people working in our newsrooms and for me.

There are literally thousands of plug-ins for every conceivable task. And they’re all free (or donor supported).

I’m not a designer but the variety of affordable WordPress themes is staggering. After a good bit of looking, I found myself coming back again and again to two providers:

StudioPress has great-looking themes that cost about $60 each. Use as-is or have one customized for a couple of hundred bucks.

Thesis is the theme I chose for our news networks. Out of the box, it’s a clean, minimalist design. We can add a coat of Candy Apple Glitter Flake paint later, but for now, I wanted something that was easy to manage under the hood.

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Both of these developers have great support forums and documentation.

I’ve spent less than $2,000 on the refresh of ALL of our websites. Aside from some great help by our IT folks, and the day-to-day content posting by our news and sports staff, I support all of these by myself.

If quick turn-around is a requirement, StudioPress/Thesis + WordPress is a winning combination. If the content has been assembled, I can get a site up and running in a matter of a few hours.

Fast, inexpensive and fun. For the win.