Category Archives: Business & Marketing

“Fooled, and used, and a lot of people died.”

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Bush and Paulson say the proposed bailout plan is the only way to save our economy. The only way. Okay, Dave Winer is willing to support the plan on the following conditions:

“Bush and Cheney must resign immediately. No immunity, no pardons. Nancy Pelosi will become President, promising not to run for re-election on November 4. Her term will be one of the shortest in US history, just long enough to enact the provisions of the bill being proposed by the Republican administration. If it really is the best thing for the country and not a trick, then the Republicans, being impressed by the seriousness of it, would have to insist that Bush step aside and let the Democrats execute the plan. The entire Bush cabinet stays in office through January 20, but reports, of course to Pelosi. And that includes Paulson. It’s pretty simple. If they won’t do it, we know they’re bluffing.”

Not that there’s anything wrong Vista

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KingmacI think Jerry Seinfeld is damned funny. And smart. He’s probably a good choice for Microsoft’s $300 million ad campaign ("Windows, Not Walls") for Vista. Jerry is reportedly getting $10 million for the gig. If they let him write the ads, they might pull it off. I don’t have to use Vista (Praise be to Allah!) but I don’t hear good things about it.

I bring this up because I just checked out the latest series of Get A Mac ads. Throne, Off the Air and Pizza Box. Snap!

Here’s something I’ve wondered… you’ve got Mac fan boys like me posting their love for all things Apple. Are there bloggers out there singing the praises of Vista? Drop a link in the comments.

Baseball promos riff on blogging

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Picture_1Baseball’s playoff advertising push gets under way today, when the first spots of a $65 million campaign — the league’s largest ever — are broadcast. The spots will showcase blogging and feature Fox and TBS personalities like Jeff Foxworthy and Frank Caliendo. Separately they appear at a desk, tapping away on an Apple laptop, blogging about baseball and October memories.

In one of the spots, the scene is a desk placed at home plate, where Caliendo — an accomplished impersonator whose riffs on President Bush are hits on YouTube — sits, blogging in the voice of the president. “There’s Only One October.” (Mr. Caliendo, in his President Bush voice, closes by saying, “I’m pretty sure there’s only one.”) [Story at NYT.com]

I can’t find these on YouTube yet. If you spot them somewhere, please ping me.

Ad budgets to be reduced

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Adv4food

“It’s going to be a bumpy six months for advertising, according to results from a new survey of advertisers released Thursday (Aug. 21) by the Association of National Advertisers.

More than half of the 100 advertisers (53 percent) surveyed expect their ad budgets to be reduced in the next six months because of the tough economic climate.” — MEDIAWEEK

Google CEO Eric Schmidt

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Last week Google CEO Eric Schmidt was interviewed by CNBC’s Jim Cramer (Mad Money). Terry Heaton provides an insightful summary of special interest to local media companies:

“He said the company gives up billions in revenue by keeping ads off the home page. Why? Because it would upset users. “We prioritize the end user over the advertiser,” he told Cramer. This simple statement — if truly adopted by media companies — would revolutionize all of online media. We’d have a race to see who could better serve the wants and needs of the people formerly known as the audience, and that would be a refreshing change from words like capture, drive, and my favorite, monetize.

Google doesn’t provide any guidance whatsoever to stock analysts, and Schmidt’s answer, again, is profoundly simple when he says it would “get in the way” of running the business, adding, “If we started giving quarterly guidance, all of a sudden the whole company would start focusing on the quarter rather than trying to change the world.”

On the company’s heretofore unsuccessful attempts to make money from YouTube, Schmidt said it didn’t matter, at least not right now. He said they make plenty of money already, because YouTube places users in the stream of Google’s other businesses, and that cannot be overlooked. “I’d be worried if people weren’t using to YouTube,” he told Cramer. “Since it’s an enormous success globally, we know we will eventually benefit from it.”

What are people saying about your product?

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ImagesThe folks Kraft Foods wanted to know what people thought of Vegemite (something they put on toast in Australia). So they hired IBM who has a little program called CoBRA (Corporate and Brand Reputation Analysis) to listen to on-line consumer conversations in blogs, boards and news feeds.

CoBRA scanned 1.5 billion posts in 38 different languages, and came up with 479,206 mentions of Vegemite. Outranking other giants like Coca Cola, Nike, Toyota, Sony and Starbucks when it came to people searching and commenting on their favourite product online.

There’s more on the story here. I only mention this because all those big brands mentioned above spend a butt-load of money marketing and advertising. I’m guessing Kraft doesn’t do so much for Vegemite.

This means something but I’m not sure what.

Mr. Company Computer Guy

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I can’t recall posting on the purchase of Anheuser-Busch by Belgian beverage giant, InBev. I’m a Bud fan but have been drinking Beck’s (made by InBev) for a year or two. New owners always tell you nothing is gonna change but it’s not true and nobody believes them anyway. But The Game is truly global now and we have to get used to it. Just as the rest of the world has had to deal with our military and economic superiority. Both of which are facing serious challenges. As Bob Dylan said, “How does it feeeel?”

I mark this moment with this musical tribute. One of my favorites.

AUDIO: Budweiser Men of Genius salute to computer guy

AppleCare passes first test

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Apple hardware and software are not perfect. A piece of gear can be defective or stop working… software is, after all, software. I’ve had very good experiences since getting my first Mac just over two years ago.

But a couple of things gacked up recently. A problem with my Airport (wireless router) and my new Mac Mini. Unrelated. And even His Macness, George, couldn’t put things right. So he called Apple support.

I purchased an extended service plan called AppleCare which is a bit pricey but often recommended for switchers.

We wound up calling Apple three times yesterday, speaking to three different people about the two problems. Each time there was zero wait. And each time we wound up speaking with someone that was very knowledgeable. None of those long waits while they try to read the support screens. These folks obviously knew their shit.

And they were all very friendly, but efficient. No time wasted.

But the big “ooh!” moment for me was when the lady helping with the Airport problem resolved the issue and then asked us to wait 5 minutes (until the MacBook went to sleep) to be certain everything was really working correctly.

She didn’t want us to have to call back…get a different agent…and go through the whole routine again.

I’m sure others have had different experiences with Apple and I might have a bad one down the road. But I was reminded of all the hellacious support calls I’ve endured over the years and this was a nice contrast.