Category Archives: Blogging

Jonathan Schwartz on executive blogging

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Jonathan Schwartz –president and COO of Sun Microsystems– on executive blogging:

“If you want to be a leader, I can’t see surviving without a blog. It’s as important as having an e-mail account and a mobile phone. It doesn’t count if you delegate the task of maintaining your blog to someone on your staff.”

Schwartz says that too often, communicating with employees and business partners is like a game of telephone. You speak to a group of people close to you, and they speak to their teams, and so on and so on. With a blog, “you hop through 12 layers of management to get directly to someone in New Zealand.” It also opens up a channel for receiving feedback and ideas from that employee in New Zealand.” [Fast Company]

I have been (gently) lobbying the COO of our company to consider blogging. He’s a smart and funny guy (neither necessary for blogging) and would be very good at it. But it is a bit like having a puppy. A lot of work and sometimes messy.

Jeff Jarvis on “citizen media”

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“…new world of weblogs and citizens’ media is all about possibilities — many of them unrealized, I grant — while the world of the big, old media is increasingly about worry: fretting over declining revenue, resources, audience, quality, trust. That is one good reason for big media to embrace the small, rather than trying to recapture the old: It’s optimistic, energetic, new, open, growing, and fun; it’s the medium in the better mood and that’s catching. In short: Bloggers make better barmates.”  — Full post here

Next week at Gnomedex, I will be surrounded by lots of bloggers and new media types. I’m looking forward to 3 days of optimism, energy, fun. The future is here and I’m loving it.

AgWired.com

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Since I started blogging (February, 2002) I’ve probably helped a couple of dozen folks get started but none drank the blog Kool-Aid like long-time friend Chuck Zimmerman. He didn’t just take a sip, he’s started chugging and hasn’t stopped. And his blog, AgWired.com is rapidly becoming one of the best sources for news about agriculture in the midwest. His focus is agrimarketing but he’s branching out quickly.

Chuck is a blogging machine. He is single-handedly covering more news than a bus-load of NAFB reporters and tired old print publications. He recently rolled out a new look and his blog is easily the best looking ag site on the net. Chuck is a classic example of citizen journalism. From their home, Chuck and his wife Cindy are demonstrating how just two sharp people armed with a laptop and a digital camera can tell a story. Tell a lot of stories.

Prediction: long after a lot of tired old print publications go belly up and begin collecting dust in the basement, AgWired.com will be a major source for agriculture news for thousands of daily readers. You heard it here.

Arianna Huffington’s new blog

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It has generated a lot buzz. It feels heavily “produced” to me. Not blog-like in the (can we say “traditional” already?) traditional senses. But, man, they have some pretty witty folks banging out the posts.

My houseboy just informed me that he has located a blog named Huffington is Full of Crap. I would like to inform the smelly blue-collar drone who named this site that while I am sure it was really funny when you mentioned it to your friends down at the labor pool, Arianna is not amused at all, and when she finds out who owns the land on which you park your trailer, she will marry him and make him evict you.

But so does The Onion. And that’s what Huffington’s Toast feels like to me. A well done humor magazine.