Chris Brogan advises building something of personal or business value by starting as if you already have a platform.

“When I say “platform,” I mean this: a body of principles on which a person or group takes a stand in appealing to the public; program.” In this, I also mean build a presence, a place from which to share those principles and ideas.”

He goes on to describe his blog as…

“a place where people can come to get a taste of what I think and what I stand for, and it’s a place where people can match and measure their own ideas against what I put out there.”

Yes. That’s pretty much it in a nutshell. I like having such a place. And, for better or worse, my blog is a “taste of what I think and stand for.” Even people who have known me for many years wouldn’t know as much about what I think and stand for as someone who reads these posts.

I’ll dabble in the social shallows of Twitter and Facebook but they cannot be (for me) the platform Mr. Brogan describes

Jefferson City has four Rotary Clubs. Learfield Honcho Emeritus Clyde Lear belongs to the “Downtown Rotary Club” and he asked me to meet with a few of the members to explore the idea of a blog. We got together a couple of weeks ago at the Coffee Zone and after asking some questions, I suggested they start with Posterous.

Before I show you their progress, you have to see what they had before.

This really isn’t their fault. They had no way to update the site or improve it’s design. But they felt like they had lots of stuff they’d like to share with their members and the public. For those that haven’t seen my earlier posts on Posterous (as in ‘pre-posterous’), it’s a blogging platform or a “life-streaming” tool or both… but it doesn’t matter. The best part of Posterous is the ability to post by email. Photos, videos, audio, whatever.

In the screenshot below, they have photo and audio of a talk by MU Football Coach Gary Pinkel. Rotarian Jason Jett says he recorded the audio on his iPhone and just mailed it off to the new site. Simple as that.

While the Downtown Rotary Club tends to skew a little older than the other clubs, I’ll be very surprised if any of them one has a cooler, more content-rich site. Posterous is a great solution. Free, simple to use, and getting more features all the time.