Author Archives: Steve Mays

“a stats geek behind the scenes tweeting interesting stuff”

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I’ve been beating the Twitter drum ever since that digital light bulb came on for me. I did my best to offer some practical applications for our various businesses. But none were as spot-on as StatTweets. From the StatTweet website:

“Most sports-related media outlets that have a Twitter account simply blast everything through a single account. I don’t know about you, but I don’t find this very useful. I prefer Twitter updates targeted at just the teams I’m interested in. And I’m not talking about just a news feed. It needs to be as if each sports team had a twitter account and a stats geek behind the scenes tweeting interesting stuff.

That’s exactly what the StatTweets accounts are intended to do (but it is all automated). Not only can you follow just the teams you are interested in, but you can interact with each account to retrieve team and player stats dynamically.”

The Lathe of Heaven

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“He had grown up in a country run by politicians who sent the pilots to man the bombers to kill the babies to make the world safe for children to grow up in.”

— The Lathe of Heaven, by Ursula K. Le Guin (1971)

Now some folks say its too big and uses too much gas
Some folks say its too old and that it goes too fast
But my love is bigger than a honda, its bigger than a subaru

–Pink Cadillac, Bruce Springsteen

Early Christmas gift

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Just back from an all-too-short visit with my brother and his family. In a few days the family –all but new college freshman Ryan– heads home to Indonesia. Probably won’t see my brother again for almost four years.

We exchanged gifts and I maintained my position as the goofy uncle who comes through with cool gifts (or cash). My sister-in-law Tonya gave me this framed photo (of my brother and me). I don’t remember her taking the photo (during a visit this summer), but I love it.

blane_steveIt reminds me that money cannot purchase the best gifts. They require time and effort and love.

Lord knows there are no shortage of photos of smays.com. I’ve taken lots myself. But the the ones I like most have always been taken by someone else. And almost always without my knowledge.

Perhaps what I like about these images is they capture the me that isn’t “on,” mugging for the camera. Posing. No way to take such an honest photo of yourself.

Thank you, Tonya. I will treasure this gift.

David Weinberger to liberals: “Chill”

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Dr. David Weinberger –co-author of The Cluetrain Manifesto– advises liberals to chill out:

“I’m a liberal. Free the whales, tax the rich, I swear to you that not only do I drive a Prius, I turned in our Volvo for it. If you know any one of my political positions, you know them all. That’s how embarrassingly stereotyped I am. So pardon me if I take a moment to give some advice to my fellow liberals and progressives: Chill out, will you?”

If you read the full post at NPR.org you’ll understand why many of us are so high on BHO

Learfield Sports Roll Call

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Our sports division does sales training conference calls every month and we record these and post them to a blog on our intranet. Sometimes these involve a single property but yesterday all 40+ offices around the country took part. As I listened to the roll-call as they were getting started I was struck by how much our company has grown in the 25 years since I started. Back then I think we worked with just three universities. Anyway, here’s a minute of the roll call.

AUDIO 1 min MP3

Terry Heaton: “The Age of Participation”

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I don’t know if I enjoy reading Terry Heaton because he’s smart or because I usually agree with him. In his latest essay he looks ahead to what he believes are the real challenges for media companies in 2009. It’s a very hope filled essay. Here are a couple of my favorite graphs:

“Whereas the Industrial Age forced the creation of powerful city states (the labor force had to be centrally located), the Information Age allows us to be where we want to be. Watch for movement to friendly, peaceful surroundings, where the locals have been smart enough to build hubs along the information superhighway. Contrarians will argue that people working from home will be isolated, but from what? What new businesses will spring up to cater to American workers in the future?

Whereas the Industrial Age brought us corporate marketing, the Age of Participation heralds the world of personal marketing and personal branding and a time of influence in expanding circles, rather than top-to-bottom. The time to gain traction in this world is today, for today’s action will determine your place in tomorrow’s culture.”

School closings via text message

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I did the sign-on shift for most of my time on the radio. And on days that it snowed (not that often in southeast Missouri), the phone would ring off the hook from parents (and students) asking about school closings. The superintendent would get out early to check the roads and then call the radio stations.

Even though we gave the closings every 5 minutes, the phone never stopped ringing. It was madness.

We got a little snow here in Jefferson City overnight and while Shawna was bringing me my oatmeal, she got a text message from the Jefferson City school system, alerting her there would be no school today.

The school uses texting to communicate a variety of things, even providing updates throughout the day.

I assume the local radio stations still get a call and many people rely heavily on the on-air reports. This is just one more instance of disintermediation. The people with the information (schools) communicating directly to the people who want/need the information (students/parents).

I’m guessing most folks don’t give their mobile numbers to just anybody. And how valuable is it to the schools to have the mobile number of every “customer?”

Do most radio stations have the mobile numbers of the listeners? I would hope so. And are they using those numbers to provide something as valuable as school closing information?

Google News Reader on iPhone

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I have difficulty eating unless I am reading something. It can be anything. The back of a cereal box I’ve read 100 times before, a phone bill, anything.

I used to buy USA Today each morning but stopped a couple of years ago. Since then I have book with me or stories from the web, printed out the night before. When eating breakfast at home, I sometime just flip open the Mac. Not practical at the Town Grill.

But the iPhone… with Google’s News Reader app? Hard to resist. Flip the phone to landscape orientation and the stories are easy to read and flip through.

 

Only marginally related…

I’ve been making more phone calls since getting the iPhone. Old friends I haven’t spoken to in years. I’ve been thinking about why I didn’t call them on the tracfone (which expires today, I believe). The reason, I’ve concluded, is that it was too hard to enter all those phone numbers. I just never got around to it. Since the iPhone syncs with damned near evertything on the MacBook… there’s very little data entry on the phone. And you know what, I love associating a photo with each contact. Yeah, this is old stuff to long-time mobile users, but still new and fun for me.