Awesome

“Then he explained in a whisper that the plan was composed entirely of awesome. It was made and designed by the House of Awesome, from materials found in the deep awesome mines of Awesometania and it would be recorded in the Annals of Awesome—and nowhere else, because any other book would catch fire and explode from the awesome—and by its awesomeness it would be known from now until the crack of doom.”

Tigerman by Nick Harkaway

An hour in a laundromat

laundromat

I spent an hour in a laundromat this afternoon, washing and drying a load of clothes. I can’t remember the last time I did that. Must be 30 years ago. That’s about how old our house is and many/most of the appliances. A major remodel starts in a week or so, including new appliances which are gasping their last.

When I had lots of Important Stuff to do, sitting in a laundromat was a hassle. Today’s chore wasn’t one at all. I’ve reached he point where waiting for the spin cycle to end is the most productive thing I do all day.

Barb tells me the new washer and dryer can be operated from our phones and we’ll receive notifications (if we want them) when the wash is done. In the meantime, are you sure these aren’t your panties?

Fortunate Son

I recently heard a bluesy/jazzy version of CCR’s Fortunate Son. The uke chords seemed to be within my limited range so I’ve been amusing myself (and our two dogs). This afternoon I took a break to fiddle around with Garageband. This sounds nothing like the cover that got me started. Submitted here for your amusement.

The people formerly known as advertisers

Media researcher Gordon Borrell says “we’ve reached the end of the Golden Age of Advertising.”

  • 82% of SMBs have established their own media channel in the form of a website or social media page.
  • Since 2007, spending has skyrocketed to the point at which businesses last year spent 72% more on marketing services and promotions than they had spent 10 years earlier. Meanwhile, the annual expenditure on local advertising was 22% less than it was a decade ago.
  • “Over the next 12 months, the gap will almost certainly widen to the point that all traditional advertising channels — print, broadcast, outdoor and mail — begin to look like niche support mechanisms to a local businesses’ digital marketing plan.”