IBM Report: “The End of Advertising as We Know It”

Podcasting News points to a report compiled by IBM with the scary title: “The End of Advertising as We Know It.” I’m not sure what IBM knows about the state of advertising but they surveyed more than 2,400 consumers and 89 ad execs globally.

The report from Big Blue forecasts “greater disruption for the advertising industry in the next five years than occurred in the previous 50.”

When I read stuff like this, I ask the men and women in our company (who sell a LOT of advertising) if they get a similar read and the answer is always, “Nope, everything is A-OK.” No changes on the horizon. Everything is hunky-dory.

Well, five years isn’t that long. We shall see what we shall see.

PS: Here’s one more graph from the report summary:

More than half of ad professionals polled by IBM expect that in the next five years open advertising exchanges (currently led by companies like Google, Yahoo, AOL) will take 30 percent of current revenues now commanded by traditional broadcasters and media. Nearly half of the advertising survey respondents anticipate a significant (greater than 10%) revenue shift away from the 30-second spot within the next five years, and almost 10 percent of respondents thought there would be a dramatic (greater than 25 percent) shift. Two-thirds of advertising experts surveyed by IBM expect 20 percent of advertising revenue to move from impression-based to impact-based formats within three years.

Early green screen effort

One of the new features (toys) in Leopard I’ve been most excited about is the addition of green screening in iChat and Photo Booth. This is the effect they use on The Daily Show (and the evening news) to make it look like the reporter is standing in front of the White House or the Supreme Court.

Mr. Jobs left me with the impression that I could put a still image or video behind me and have hours of fun. You can see the result above. I think I could get the lighting and the green screen working but the sound is off for some reason. One hopes this is fixed in a future update.

More ads flowing to blogs?

The Society for New Communications Research is a think tank on new media. They recently asked a couple of hundred advertising agencies about their plans to advertise and market in “conversational media” (blogs and podcasts and such). Among the findings:

“In the next five years, a majority of advertising and marketing professionals expect to spend more money on so-called conversational media–or online media that encompasses things like blogs and podcasts–than on advertising through traditional media such as newspapers or magazines.

Today, a majority of these agencies said that they spend about 2.5 percent of their total budgets on conversational media, but by 2012, they plan to tip that percentage to more than they spend on traditional media.”

From a post by Stefanie Olsen over at the C|Net Blog (Thanks to Kevin O’Keefe at LexBlog for the pointer.)

As one who has made his living from “radio spots” for 30+ years, this is hard to imagine. But five years isn’t that long. I guess we’ll see.

Band of Bloggers: War Through A Soldiers Eyes

Watched a really interesting program on the History Channel last night about military bloggers (milbloggers) in Irag:

“For the first time in history, modern technology is enabling viewers to experience war as it really is… directly from the battlefield. An ever growing band of military bloggers are using the internet, video cameras and cell phones to deliver honest, powerful and uncensored content. Band of Bloggers will be the site that will collect this raw and riveting “soldier generated content.”

Remember the early day of the war when network reporters (and anchors) were “embedded” with our troops, reporting from “the front lines?” Well, a lot of those reporters have got the fuck out of Dodge or been forced to do their reports from the basement of the Baghdad Hilton.

Questions of objectivity aside, you can’t get much more “front line” than these men and women. Some of them have even rigged cameras to their helmets to record video.

If Vietnam was our first televised war, Iraq is our first blogged war. If you’re a blogger or read blogs, you’ll want to watch Band of Bloggers.

Ubiquitous computing, blended reality

“Totally ubiquitous computing. One of the things our grandchildren will find quaintest about us is that we distinguish the digital from the real, the virtual from the real. In the future, that will become literally impossible. The distinction between cyberspace and that which isn’t cyberspace is going to be unimaginable. When I wrote Neuromancer in 1984, cyberspace already existed for some people, but they didn’t spend all their time there. So cyberspace was there, and we were here. Now cyberspace is here for a lot of us, and there has become any state of relative nonconnectivity. There is where they don’t have Wi-Fi.

In a world of superubiquitous computing, you’re not gonna know when you’re on or when you’re off. You’re always going to be on, in some sort of blended-reality state. You only think about it when something goes wrong and it goes off. And then it’s a drag.”

— From Rolling Stone interview with William Gibson

Let Larry King keep driving, but take away the show

On Thursday’s "Larry King Live," the King asked Jerry if "Seinfeld" was canceled back in the day, and Jerry seemed genuinely shocked that Larry didn’t know. "You think I got canceled?" Jerry shot back. "I was the number one show on television, Larry … 75 million viewers in the last episode."

As Larry played it off and went to commercial, Jerry threw in one last zinger: "Can we get a resume in here for me for Larry to go over?"

Okay, Jerry’s probably a bit frazzled from the endless promotion of The Bee Movie. And taking a (verbal) poke at an old man is never cool, but come on!

You can’t remember if Seinfeld got canceled?! Time for some shuffleboard, LK. Watch the video at TMZ.com and judge for yourself.

Mac OS X Leopard Installation

I remember when installing a new operating system took a huge stack of 3.5 inch floppies (or 5.25 inch floppies!). And a lot of time. But what was really needed back then –at least by me– was patience and courage.

You knew to a near certainty that your computer wouldn’t work at the end of the process. Or some of your applications wouldn’t work or you’d spend hours tracking down and installing drivers.

Somewhere along the way, I stopped upgrading my computers with new operating systems and just purchased a new computer with the newest OS already installed. An expensive solution.

Osx
So I have had mixed emotions about the new release of Mac OS X (Leopard). Lots of new features I’m eager for, but trepidation. My plan was to wait until my Mac sensei, George, had time to do the installation.

On Saturday he informed me that this was something that I could do. Back up my data, and stick in the installation DVD.

I took the added precaution of burning my photos and music to DVD and then (with hunched shoulders and squinted eyes) slipped in the installation DVD for Leopard. Less than an hour later, the new OS was running and –so far– nary a problem.

I won’t bore you with my early impressions of the features of this new system. The web is swarming with those. I will share one thing…

Time Machine is the new backup/restore application that comes with Leopard. So I bought a new external HD, plugged it in, and let Time Machine make another full back up of my computer. It will update that back up every time I connect the laptop and the drive.

The real test of any such app is the restoration. When the time comes I need to recover a file or –god forbid– the entire contents of my computer. Let’s hope that’s off in the future. But it’s a pretty slick tool and so easy to use, I will.

But the installation was as advertised: slot the DVD and take a nap.

“War hasn’t been profitable for decades”

I recently read Halting State by Charles Stross. It’s science fiction (for lack of a better description) set in 2012 (in Scotland and/or cyberspace). You can read the description on Amazon. A couple of paragraphs have been haunting me for a few days. Not sure they’ll make much sense out of context, but I include them here for future reference:

“This is the twenty-first century, and we’re in the developed world. You’re probably thinking wars are something that happen in third-world shit-holes a long way away. And to a degree, you’d be right. Modern warfare is capital-intensive, and it hasn’t really been profitable for decades; it was already a marginal proposition back in 1939 when Hitler embarked on his pan-European asset-stripping spree — his government would have been bankrupt by March 1940 if he hadn’t invaded Poland and france — and it’s even worse today. When the Americans tried it in Iraq, they spent nine times the value of the country’s entire oil reserves conquering a patch of desert full of  — sorry, I’m rambling. Pet hobby-horse. But anyway: Back in the eighteenth century, von Clauswitz was right about war being the continuation of diplomacy by other means. But today, in the twenty-first, the picture’s changed. It’s all about enforcing economic hegemony, which is maintained by broadcasting your vision of how the global trade system should be structured. And what we’re facing is a real headache — a three-way struggle to be the next economic hegemon.”

Who is we? That’s the question you’re asking yourself…

” ‘We,’ for these purposes, is the intellectual property regime we live in — call it the European System. The other hegemonic candidates are the People’s Republic of China, and India. American isn’t in play — they’ve only got about three hundred and fifty million people, and once we finish setting up the convergence criteria for Russian accession to the Group of Thirty, the EU will be over seven hundred. China and India are even bigger. More to the point, the USA went post-industrial first. Their infrastructure is out-of-date and replacing it, now oil is no longer cheap, is costing them tens of trillions of euros to modernize. Plus, they’ve got all those rusty aircraft carriers to keep afloat. It’s exactly the same problem Britain faced in the 1930s, the one that ultimately bankrupted the empire. But today, our infrastructure –Europe’s– is in better shape, and the eastern states are even newer. They went post-industrial relatively recently, so their network infrastructure is almost as new as the shiny new stuff in Shanghai and New Delhi. So there’s this constant jockeying for position between three hyperpowers while the USA takes time out.”

Shoestring video production

My colleague David produced a 2 minute video for one of our clients recently. His post provides the background. I like the piece because a) it illustrates how easy and inexpensive it is to produce video and b) it effectively tells the story (public health program, in this instance).

David shot the video with a small, consumer-grade still camera (with video setting) and edited with iMovie 08. I should note this was David’s first try and he did it while watching a World Series game.

Any company that has “communication” in their name, better have some people capable of producing a video like this. I have a hunch we’ll wind up doing a lot of these for current and future clients.

Man kills wife with ceramic candy dish

“A (Wisconsin) man accused of murdering his wife told a jury today that he shoved a ceramic candy dish down her throat so she would shut up — but he didn’t mean to kill her. Patrick Zurkowski of Spencer also says his wife, June, attacked him with a paring knife.

The 40-year-old Zurkowski is charged with first-degree intentional homicide in the March 2006 death of his wife.

An autopsy determined June Zurkowski had been beaten and suffocated after pieces of an Easter bunny-shaped plate were lodged in her throat. Prosecutors say Zurkowski killed his wife of 3 and a half years after an argument over money.

Zurkowski testified for about two hours this afternoon and was the only defense witness called as the trial winds down.” [WCCN Radio]