Author Archives: Steve Mays

Bruce Sterling: The Future of the Internet

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“The future of the Internet lies not with institutions but with individuals. Low-cost connections will proliferate, encouraging creativity, collaboration, and telecommuting. The Net itself will recede into the background. If you’re under 21, you likely don’t care much about any supposed difference between virtual and actual, online and off. That’s because the two realms are penetrating each other; Google Earth mingles with Google Maps, and daily life shows up on Flickr. Like the real world, the Net will be increasingly international and decreasingly reliant on English.

“The Internet crawled out of a dank atomic fallout shelter to become the Mardi Gras parade of my generation. It was not a bolt of destructive lightning; it was the sun breaking through the clouds.” — Science fiction writer and futurist Bruce Sterling in his final column for Wired

This idea resonates with me because I have very little faith or confidence in institutions… and a lot of confidence in (some) individuals. And the Net allows me to find and connect with individuals in ways institutions can not.

Two kinds of Republicanism

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In a Rolling Stone article titlled “Ohio Burning,” Matt Taibbi offers one explanation of what happened November 7th.

There were really two kinds of Republicanism in the Bush years. There was the Bush/Rove/DeLay revolution, a brilliant perpetual plan for winning elections, raising money and concentrating power. Even if they were never verbalized, everyone implicitly understood the revolution’s prime directives: support the president blindly, demonize the opposition and never break ranks. It wasn’t hard to be this kind of Republican. If you could read at a fourth-grade level, pray to Jesus and exhibit genuine terror before photos of men holding hands, you could ride the revolution all the way to Washington with a ten-point cushion. There was room for even the very dumbest in this revolution.

The other Republicanism was the old-school conservatism that supposedly provided the revolution’s ideological underpinnings. But somewhere along the line, the Bush revolutionaries broke free of those principles and sailed off into the unknown.

I really like the way Mr. Taibbi writes. Maybe it’s just seeing his words in Rolling Stone, but they reminded me of Hunter Thompson. I would give an appendage-to-be-named-later to write so well.

Why you didn’t get the business

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Mary Schmidt (“Business Developer, Marketing Troubleshooter”) explains why you didn’t get her business. Her original list grew so long she’s posting these little goodies in three parts. Here are a few of my favorites from her first batch:

4. Your web site looks abandoned. (Copyright 2004? Are you even still in business?)
5. Your web site doesn’t tell me how to call you.
6. You never, ever answer your phone. It always go to voice mail.
7. You did more talking than I did in our first meeting.
8. You insisted on going through your entire sales presentation, slide by slide, line by line – even when I said, “I already know that” and “Yes, I already saw that.”
9. You talk about “solutions” but never tell me how you’re going to solve my problem.
10. You’re “invisible.” Like it or not, showing up in a Google search (or not) is a credibility factor these days.
11. You only call or email when you’re trying to sell me something.
12. You think having my business card with my email address is the same as having my permission to flood my inbox with junk.
16. Your “free education seminar” was nothing more than a sales pitch

This should be required reading before every sales presentation. Thanks to David for the pointer.

Will November 8 be a GOP “sick day?”

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Looks like there are only a few likely outcomes to Tuesday’s mid-term elections. A) The Republicans hang on keep a slim majority in one or both of the houses. B) The Democrats take a narrow lead in one or both. Or, C) The Democrats win big in both. Scary (if you’re a Republican) big.

I won’t hazard a guess. What intrigues me is how the hard-core conservatives will respond to any or all of the possible outcomes. What’s your line on Wednesday morning when you come into the office?

I assume there is some super-secret email list that will provide… what should we call them… talking points? Perhaps a website like this one, or this one, or they could borrow this list of excuses for John Kerry losing.

After the last couple of elections we heard, “The people have spoken!” If a whole bunch of those same people tell us something different this time, how do we respond?

I was going to offer some possible morning-after responses but I think I’ll wait and take notes during the days following the election. I’ll post some or all here.

Scott Adams: Electronic Voting Machines

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“…there’s a 100% chance that the voting machines will get hacked and all future elections will be rigged. But that doesn’t mean we’ll get a worse government. It probably means that the choice of the next American president will be taken out of the hands of deep-pocket, autofellating, corporate shitbags and put it into the hands of some teenager in Finland. How is that not an improvement?”

“Statistically speaking, any hacker who is skilled enough to rig the elections will also be smart enough to select politicians that believe in… oh, let’s say for example, science. Compare that to the current method where big money interests buy political ads that confuse snake-dancing simpletons until they vote for the guy who scares them the least.”

Internet advertising closing in on radio

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The Internet will receive a greater share of global advertising spending this year than do outdoor outlets such as billboards, and it is set to overtake radio soon. That’s one of the findings in a report by ZenithOptimedia, a media planning and buying firm. The growth is being driven by smaller brands, which are turning to the Internet because it is relatively cheap and can target their markets effectively. (see The Long Tail) The company said it expected the spending share gap between the Internet and radio to narrow from 3.9 percentage points in 2005 to 0.7 in 2008. (Yahoo! News/Reuters)

If you understand how to market and sell online, this is not necessarily a bad thing. If you don’t… then pray that these are new dollars that won’t impact your sales.

Podcasting candidate endorsements

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Just listened to the latest podcast from the Missouri State Teachers Association. They call it The Pulse. Co-hosts Todd Fuller Gail McCray broke a little digital ground (I’m guessing) by using the podcast to announce the canidates the MSTA is endorsing in the November election. They spent the first part of the podcast explaining how their endorsement process works. Then they mentioned a few specific endorsements and pointed the listener back to their website for the full list of candidates.

Why do I think this is worth a post? As I listened to Todd and Gail explain this process, I kept thinking they would NEVER get airtime (radio or TV) for that kind of “deep dive.” But it’s important to their audience (teachers, candidates). And by using their podcast to make the announcement, it raises awareness of their podcast. (You now know about it because you read this blog which has nothing to do with education or politics.)

If you want to see/hear how to do an “association podcast,” check out MSTA’s The Pulse.

Blogging for president

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I’m sorry, but radio and TV has completely fucked up the way we elect the leaders of our country. Think about it. We elect presidents and senators and governors and damned near everybody based on:

* :30 TV spots
* Debates that aren’t
* Speeches the candidate didn’t write
* Yard signs (that’s a small town thing but it’s universal. The guy with the most yard signs wins)

Do any of these reveal anything about the ideas or intelligence of the candidate. No way. You know what would? A blog. A blog written 100% by the candidate (not sure how you could keep the bastards from cheating and you know they’d try).

Make every candidate blog during the year leading up to the election. They can post as often as they like… about any topic they like.

This has the added benefit of requiring the American voter to get more involved than watching some mindless network television salted with attack ads.

“Wait a minute, smays. Leadership requires courage and values (like mine) and a bunch of other qualities that have nothing to do with how well you express your ideas in writing.”

Horse shit. If you can’t think… you can’t lead. At least not well. And I want to measure the quality of your ideas. Not the ideas of your campaign manager, or your PR firm… your ideas.

If you’re hung up on the writing thing… let’s throw a podcast into the mix. Every candidate produces a weekly, fifteen minute podcast. Any topic, any format. But the candidate must produce it him or herself (they go into a glass walled studio, put it together and upload it).

Imagine reading blogs written by George W. Bush; Bill Clinton (or Hillary Clinton); Al Gore; John Kerry; John McCain; Al Sharpton; Dick Cheney; Ralph Nader… you get the idea. Can you honestly say you wouldn’t have a better feel for who these people are and what they really believe? Of course they’d try to scam and bullshit you. But it would be so much harder to do.

I can fool you for 30 seconds at a time. Especially if you’ re not paying much attention. But if you’re reading what I say every day, for a year… you’re gonna learn some things about me. Good and bad.

And here’s the proof of this pot of pudding: Regular readers of smays.com have NO doubt that I would make a really bad (fill in the elective office).

Feedback: LeAnn says the tone of this post lacks “the same effervescent, entertaining qualities of your other posts. I am concerned someone pissed you way the “f” off on Thursday.” Nope, Thursday was a very nice day. But the post does read “angry,” doesn’t it. I should really stay away from politics.

I had to look up the definition of “effervescent” (vivacious; gay; lively; sparkling). I think I can sparkle but vivacious will be a stretch.

Ivy League Long Tail

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The company I work for owns (leases?) the multi-media marketing rights for some of the largest collegiate athletic programs in the country. So this story in USA TODAY about smaller colleges and conferences turning to the web to to deliver football and other sports, jumped out at me.

“Northern Arizona offered webcasts of home football games last year. Using the four cameras already set up to provide replays on the stadium scoreboard, the school added audio from their radio broadcasts along with continually updated statistics. Fans will be able to choose which team’s audio feed to which to listen. Games will be archived and can be downloaded to portable devices like Apple Computer’s iPod.

This fall, ESPN’s new online channel, ESPN 360, will show 30 football games, 10 of them, involving teams such as Virginia Tech, Purdue, Miami and Minnesota exclusively on that website. The site, available to about 6 million homes, will also have such features as chat rooms, statistics and online polls.

The schools don’t see the Web replacing television. Major conferences make millions of dollars from their football and basketball television contracts, but many also plan to webcast other sports, such as volleyball or swimming.

 

The Big Ten Conference announced plans this summer create its own cable channel for minor sports. The Big Ten Channel also will be available through the Internet, iPods, cellphones and other technologies.”


Note to Learfield Senior Management: Read The Long Tail to understand why and how this is happening and what it might mean for those of us at the “head.”