Learfield Data, Learfield’s early Internet work, and the Phil/Steve overlap
Learfield’s best early technology work was not about being “an Internet company.” It was about finding trapped information, moving it through a cheaper or faster channel, and discovering who valued the result. That habit began before the web, with satellite sideband data, weather, crash reports, wire copy, and affiliate services. The web did not replace the habit. It exposed the same habit to a bigger audience, looser rights boundaries, weaker business models, and much more operational complexity.
