What makes a pickup truck… a pickup truck. What is its essence, if you will? A bed for “picking up” stuff? The Oxford Dictionary definition is: “a small truck with an enclosed cab and open back.” So, yeah, this is a pickup truck. But will it ever haul a load of cow manure or gravel or a greasy engine block? Will the owner ever climb into its luxurious cab in sweaty, dirty work clothes? Maybe.

But it just doesn’t say “pickup truck” to me. I’m not a farmer or rancher or anyone that needs a pickup truck. So I have no standing for this kind of snobbery. But a truck like the one above can cost $68,000 dollars. And it seems to be more about a comfortable ride for the driver (and passengers) than getting work done. Not that there’s anything wrong with that, as Jerry Seinfeld would say.

From my friend (and car aficionado) Phil: “nearly certain that’s a 2024 GMC 3500 Denali Ultimate. If so, $101-105,000 (with massaging seats!) if it’s just a regular Denali, it’s still a $95K+ truck… $68K might get you a used 2020, but not one of those.”

Another friend reports: “2015 GMC diesel/Denali still books at 50K!”