From a WIRED post about smaller alternatives to the big social media sites;

“How will these smaller groups of happier people be monetized? This is a tough question for the billionaires. Happy people, the kind who eat sandwiches together, are boring. They don’t buy much. Their smartphones are six versions behind and have badly cracked screens. They fix bicycles, then they talk about fixing bicycles, then they show their friend, who just came over for no reason, how they fixed their bicycle, and their friend says, “Wow, good job,” and they make tea. That doesn’t seem like enough to build a town square on.”