Lots of folks reading this weren’t born in 1972 when HBO launched. Hard to explain why it was such a big deal. If you wanted to watch a movie on TV back then, you waited for one of the networks’ “Movie of the Week” or something from a local affiliate. A cable channel that just showed movies (in those days) was a big deal. Met with a lot of skepticism (“Why would you pay for movies when you can get them for free?!”)

In 1983 HBO introduced a new logo that was revolutionary for the time. I share it because one of the people who worked on it (David Bruce) was from my little town. He did the Stargate effect which would be no big deal when computer generated graphics came along but was very cool in 1983.