Monthly Archives: September 2006

Seth Godin: No more job interviews

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I’ve long held that job interviews are a waste of time. They tell you nothing. And once someone is hired, you usually know within a week if you made the right decision. But then it’s too late. My man Seth Godin (I know, I know) suggests a better way:

“There are no one-on-one-sit-in-my-office-and-let’s-talk interviews. Boom, you just saved 7 hours per interview. Instead, spend those seven hours actually doing the work. Put the person on a team and have a brainstorming session, or design a widget or make some espressos together. If you want to hire a copywriter, do some copywriting. Send back some edits and see how they’re received.

If the person is really great, hire them. For a weekend. Pay them to spend another 20 hours pushing their way through something. Get them involved with the people they’ll actually be working with and find out how it goes. Not just the outcomes, but the process. Does their behavior and insight change the game for the better? If they want to be in sales, go on a sales call with them. Not a trial run, but a real one. If they want to be a rabbi, have them give a sermon or visit a hospital.”

I’ve been thinking about the various job openings we have at Learfield, wondering if this could work for us, and I can’t see why it wouldn’t. But more to the point, the traditional interview technique is worthless, so what have you got to lose?

Opie and Anthony on Letterman

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I’ve been hearing about Opie & Anthony since they got infamous. But I’ve never heard their show. Got my first look at the lads as they chatted with Dave on Late Night (YouTube). I think they’re on XM so I’ll give ’em a listen, just to see what all the fuss is about. I wonder if the the segment will be seen by more people on YouTube than saw it on Letterman? Probably not. It was a pretty typical interview. Hardly viral.

Update (Next morning): I sampled O&A this morning on XM. They were taking calls from listeners (mostly teenage boys) while they (the callers) were going through their parents’ bedroom drawers. Lots of giggling. Hardly fair to judge the show on one brief sample but I didn’t hear anything fresh or original.

But in all fairness, their hands (lips?) are tied by the reality of needing to appeal to a mass audience. They can’t try anything really different that might only appeal to a few thousand listeners. They need hundreds of thousands. Right out of the gate. This is just not an environment for experimentation.

Apple’s Secret Ingredient is fearlessness

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Scott Stevenson thinks Apple’s Secret Ingredient is fearlessness:

“Fearlessness allows you set aside all ideas of what people might think and focus on what feels right instinctively. Without that sort of conviction, there wouldn’t be Mac OS X, the iPod, or even the Mac. Google is one of the few other large companies that really gets this. They have different priorities and techniques, but they have the same spirit as Apple. People drive themselves crazy trying to figure out why Google does the various things it does. While there’s always basic idea of what Google should be, I think the answer is that there’s not always a precise, calculated reason for each step they take. It just seems right, so they take a chance.”

Learfield is not Apple but I think it’s a great company because the guy that started it was/is fearless.

Blogs: CB Radio with permalinks

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Brian Noggle at KansasCity.com compares blogs to CB radio fad:

“I’ve said it before, and I’ll say it until I’m proven otherwise: Blogs are CB radio with permalinks. And we know how much CB changed the face of citizen media in the 1970s. It spawned a number of books, three “Smokey and the Bandit” movies and “Convoy.” Some of its slang lives on, but you don’t see many cars with the antennae on their roofs anymore, do you?”

Say what you will about the staying power or significance of blogs… that’s a pretty lame knock for a Big City Newspaper Guy. And I’m not sure how to reconcile his view with with his well-tended blog.

I dropped Brian a line and asked for clarification on what might serve as “proven otherwise” for him. I offered some possible bench-marks:

  • More than three movies about blogging
  • Blogs help sway a presidential election (I don’t think CB’s did that)
  • There are more profitable blogs than major daily newspapers

As far as I know, none of those things have happened. I’m not sure the second two would prove much. but four movies on blogging…whoa! Thanks to Mj Reports for the pointer.

Update: Received a nice email and comment from Brian in which he points out he has no connection to the Kansas City Star. I don’t think KansasCity.com made that clear and my apologies to Brian. And he makes some very solid points on the true impact –or lack thereof– of blogging.

Sprint Radio

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Digital Music News: “Sprint has just expanded its music service with several new features, including streaming radio. Sprint Radio, a collaboration involving Palo Alto-based mSpot, will offer fifty different audio and video channels across various music genres. News, weather, sports, finance and entertainment from NPR, ESPN and Radio Disney will also be part of the mix. Sprint Radio will be available for a $5.95 monthly fee.”

So, I can get music, news, weather and sports…on my cell phone. Commercial free, I assume. Will people pay $1.50 a week for this? Sprint obviously thinks they will.\

Update: I pulled the comments to this unintentionally inflammatory post.